Ernest Nicastro

Ernest Nicastro Quick Facts

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Articles by this expert

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Article

How Empty Words Can Cripple Your Sales Copy

In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he'll drive home his point with the rhetorical question, "What would you rather be in life, a meaningful specific or a wandering generality?" n As marketers, if we want our sales copy to produce profitable results we would do well to heed Zig's admonition. Because nothing will hold the attention of your reader

March 19, 2008

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Website

POSITIVE RESPONSE: What You Want. What You Get.

Direct response marketing consulting and copywriting services.

October 31, 2007