Fred Haley
Distringuished Toastmaster (DTM); Certified Coach, John Maxwell Program
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Articles by this expert
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DOES YOUR SPEECH HAVE “EMOTIONAL RESONANCE”
“Emotional Resonance.” Those words ring loudly in my head, even three years after hearing them in a Toastmasters’ context. This is what happened:
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RECRUIT MORE CLUB MEMBERS WITH VALUE-ADDED MEMBERSHIP MARKETING
(Written for Toastmasters, but applicable to all local clubs in civic and service organizations.) “But Wait. There’s More!” Our excitement and anticipation would peak every time we heard those four simple words by the late TV pitchma Billy Mays. We knew what would come next. More products (“not one, but two”), bonus products (“you also get”), free shipping or other amazing offers that left us wondering not only how could they make a profit, but also how could we turn it down! Of course, this was followed by the caveat, “for a limited time” and “Order Now.”r
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WHERE IS YOUR SALES PITCH?
My friend, I enjoyed your last speech. You were poised and confident. Your voice, gestures and eye contact were great. I clearly understood your message. You made good points. They led to a reasonable conclusion. However, as I was listening, I started wondering - so what? Why does it matter to me? Your speech was not playing on my radio station – WIIFM, the "What's In It For Me" station. What was wrong? I was waiting for your “Sales Pitch.” WE DON’T KNOW WHAT WE WANT!r
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RESOLUTIONS TO “HAVE FUN DOING IT!”
Are you making any Resolutions for 2012? Have you set personal improvement goals for the new year? You should. If you ask any club officers for suggestions, they will have several standard recommendations: earn your next communications award; earn your next leadership award; recruit more members; become a club officer and go to officer training. Of course they would. These are very good challenges. They help you to improve. They take some effort to accomplish. They also will help your club to earn points towards becoming a “President’s Distinguished club.”
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STAGE MOVEMENT: THE SPEAKER'S FORENSIC DANCE
“This speaker has got to learn how do dance,” I thought as I watched him prance from one side of the stage to the other, pausing briefly several times along the way. It was a definite distraction. That was too bad. He had a good, strong voice. While he moved around, he had good eye contact with the audience. Most important, he was making some good points and a good, clear message. At least he had moved out from behind the lectern. That helped the audience to begin trust him. However, his wandering on the stage hurt. What should he have been doing?
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SPEECHES THAT MAKE THEM SAY, “HMMM”
It seems like the most asked question for a public speaker is, “What should I talk about for my next speech?” When you ask for help, everybody says, “Talk about what you know.” What does that mean? You think, “What do I know that would interest anyone? I don’t know enough about anything that an audience would want to hear. Everyone else knows so much more than me.” You want to proclaim some solution to their problems. You want to help your audience with the answer to their problems. You want them to respect and admire you. Then you think, “Who would listen to what I have to say?”r
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LESSONS FROM HOW I WAS BO
Do you remember how you were born? I do. I learned some important lessons. You should know them. THE BEGINNING I was conceived in the Summer 1998. I had given a presentation at a Board meeting that morning. Later, my boss invited me into his office. He said, “Fred. You need Toastmasters.” ME? I gave a great presentation. “No,” he said. “Your voice is quiet and monotone. Your hands flail. You say “um” at least once each sentence.” That was a surprise. I never had that sort of feedback before. I had my instructions. I didn’t like it, but he was the boss.
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A SIMPLE FORMULA FOR YOUR NEXT SPEECH
I have discovered a new formula for my speeches and articles. It is a simple, realistic and neat recipe. It does not require me to change my main points. I still apply everything I learned in Toastmasters. The difference – I get attentive listeners who “buy-in” to my message. It will work for you, too!
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TABLE TOPICS AS A LEARNING ENVIRONMENT
I just got back from my Toastmasters’ club meeting. We had so much fun that I had to share with you the experience and the lessons we learned. As background, there were only eleven of us there, including three guests at this Saturday morning meeting, the beginning of a beautiful, sunny, “Chamber of Commerce” Florida day. Why we chose to be cooped up in a library meeting room for ninety minutes is a mystery, except that we felt we had made a commitment to each other, and expected to learn a little more about speaking in public.
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THE TEN PRACTICAL Ps OF PUBLIC SPEAKNG
Sometimes we need clear directions to prepare for our next public speaking engagement. You have seen the "Ten Tips" on other sites. They miss important steps. Here are my Ten Practical "P's" for effective public speaking. Print them. Post them. Carry them everywhere. Practice them to make the most of your next speech.
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WHAT RADIO STATION IS YOUR AUDIENCE LISTENING TO?
What radio station do you listen to? If you are the speaker, frankly it does not matter. However, as the speaker, you must know what your audience is listening to. Everyone in your audience is listening to the same station. They all may be listening to a different program, but all are tuned to the same station. Your speech must be playing on that station. Your message must be broadcast directly on each of those programs. What station can be uniquely programmed individually to all your listeners? Welcome to WIIFM, the “What’s In It For Me” station.
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ALL SPEAKERS SHOULD AVOID THESE GROUPS
Your audience wants you to succeed. They want you to do well so that they can be entertained, informed and inspired. Your self-confidence grows. As you become more confident, you build credibility. Then you are introduced to three groups. You believe they will bring your speeches to a higher level. You expect a stronger connection with your audience.
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Contacting Fred Haley
Contact Fred at: Fred@ToastMentor.com or by phone at: 904.683.1203.