Gordon Maw
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Guidelines for Writing Articles for Business
Writing an article for a trade journal or a local newspaper can be a great opportunity to present your company as the expert and deliver some very controlled messages. Unlike other forms of coverage, there is no one else quoted in the article to balance up your views. nnIn submitting a business article, the aim should be to do three things:nn⢠Promote the firmâs services to businesses and organisationsn⢠Demonstrate the individualâs and the firmâs expertise on a rel
January 23, 2009
Article
How to Be the Expert Commentator in the Press
News is made up of many different components â most important of all it should contain something ânewâ. But it will also have some facts and figures, some human interest, perhaps elements of conflict, sex, death and money (one of which is rarely far from the surface of most stories) and invariably it will contain expert opinion. nnExpert opinion provides the insight and the context for stories. Journalists rely on independent commentators to explain what it all means or
January 23, 2009