Jay Abraham
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An Untapped Gold Mine: Repeat Business
Most business people don't work their past customers at all. And those who do work their past customers produce only a fraction of the potential they're capable of producing.nnSatisfied customers like to be, want to be and are already favorably predisposed toward working with you or doing business with you. They are simply silently begging to be led. By that, I mean they want to repurchase - they honestly do. But it's up to you to expend the effort, the energy and the necessa
July 30, 2007
Article
Are You Worthy of the Goal?
Most people don't believe they deserve to be successful. They don't believe they know how to be successful. They can't see themselves making five, or ten, or a hundred and ten times what they're making now. They can't see themselves owning a business that's successful. They can't see themselves having no competition. They can't see themselves basically running rings around everybody. They can't see themselves having the time of their life. They can't see themselves being love
July 30, 2007
Article
10 Characteristics of Human Behavior
The more you study the communication process, the more you realize that successful communications... be they ads, sales letters, brochures or proposals... tap into key characteristics of human behavior. nnThe more you are aware of these patently obvious, "commonsense", basic attributes, the more powerful and effective your communication will be.nn1. People follow leaders who have their confidence. In a business sense, people will support the company whom they consider to be a
July 30, 2007
Article
Position Your Company as an Industry Expert
Here's a market niche that's crying to be filled. Reposition your company as the source for industry information - as the expert in the industry - and you'll be amazed at the increase in business that results.nnFirst do some homework. Read everything you can get your hands on to keep abreast of industry trends, developments and forecasts.nnYou can have somebody ghostwrite a book or report for you that you disseminate through press releases, trade journals or have the publicat
July 30, 2007