Jill Lublin
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Articles by this expert
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Article
You Can’t Do it Alone
When I first started my business, I felt that I should be able to run every aspect of it myself. After all, I reasoned, it was my business and I should handle whatever was involved. Soon, I found that although I had skills, I also had holes; big, gaping holes where I was deficient. I knew publicity and I had a talent for connecting people, but I didn’t understand what a P & L was and why I needed it. So I had to get training to learn the language, find out what was involved,
July 4, 2009
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Goals, Intentions, and Strategies to ...Get Noticed!
Identify your objectives; know precisely what you want to achieve. When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will be to create a plan that will accomplish them. Before I attend meetings or events, I set goals. I decide what I would like to accomplish. Since meetings usually have specific agendas, I identify what I would like
May 26, 2008
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The Secrets to Successful Connecting
Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships. Making close connections is essential because people prefer to work and interact those with whom they feel connected. They share common interests, feelings, values, and beliefs. They trust them and want to help them more. Instead of concentrating on closing one-time sales, work to build close, long-t
May 26, 2008
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The Anatomy Of Networking Events
When you attend a networking event, your networking opportunities begin as soon as you get out of the car. Start conversations with people as they enter the building with you. Being pleasant, warm, and friendly doesn’t cost a thing and can produce huge returns. First thing, head for the reception table. Sign in, get your nametag, and pick up any other materials they may be distributing. If there is a line, being introducing yourself to those nearby. Start a conversation by f
April 28, 2008
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Publicity On A Shoestring Budget
Master showma PT Barnum said, “A terrible thing happens without publicity … NOTHING!” You need people to know about you to remain in business. Publicity is the most overlooked marketing tool and also the least expensive, least risky, and most effective tool available. Publicity, Public Relations, and Advertising Publicity is free media exposure for your product or service. Public relations (PR) is the overall planning and strategy for dealing with the media. Advertising is
April 28, 2008
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