JoAnne Bassett

What is a Parfum Couturier?

In France, a couturier is more than an artisan. She makes her craft for each client individually with great care, attention to detail and in the spirit of the art’s intended purpose. JoAnne Bassett considers herself a parfum couturier because she handcrafts each and every bottle and, in many cases, mixes her fragrant potion to her client’s specifications as well as artfully prepares them in artisan packaging.

Like a fashion designer, JoAnne consults with her clients to learn about their particular tastes, dislikes, lifestyle and other energetic factors. She also uses her intuitive abilities to imbue the fragrance with the desired intention of the alluring fragrance. Is the parfum to be used to attract a new love or spark an old flame? Do you need a signature scent for business or pleasure? Are you ready to transform your immediate auric field in a simple way with 100 percent natural and rare Earth essences?

Using the finest essential oils, absolute essences and botanicals, she blends together fine works of fragrant “art” nestled inside a beautiful bottle. A master alchemist or couture parfumier knows how to perfectly blend 100 percent natural combinations of exquisite and rare essences that work on all levels of the body through a human’s most powerful “sense” – the sense of smell.

Why Natural Perfumes?

In the 90s when JoAnne Bassett was creating private label natural product lines for spas, she started formulating natural perfumes for spa owners. She realized that she was most attracted and impassioned by these adventures into this land of scents to heal and uplift.

“The smells sent my nose, brain, body and spirit soaring free,” says JoAnne. It was during this time JoAnne learned how all-natural fragrances can be used as a sweet-smelling tool to reach people by tapping into Nature’s power to energize, enlighten and empower.

Later, JoAnne studied the ancient French art of handcrafted parfumerie. Using the finest essential oils, absolute essences and botanicals, she trained herself to blend together fine works of “fragrance art.”

When available, JoAnne scavenges for wild and organic essences from all over the world. She never uses phthalates, synthetic aroma chemicals, nature identicals, isolates, artificial dyes, parabens, or petroleum products. Her products are never tested on animals and her lines are cruelty free. JoAnne uses organic jojoba oil in her parfums and organic grape alcohol from wine grapes for the eau de toilettes, and eau de parfums.

JoAnne Bassett crafts her natural parfums in Califo ia's quiet coastal countryside where flower growing is a serious agricultural business. She is passionate about her company using green products and sustainable materials, so she supports local farmers and distillers. JoAnne also uses refillable bottles and her sturdy, quality perfume boxes can also be reused and even kept as sacred heirlooms.

www.JoAnneBassett.com

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