Karyn Greenstreet

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Karyn Greenstreet

Karyn Greenstreet Quick Facts

Karyn Greenstreet is a Self Employment expert and small business coach. She helps you increase sales and profits, and learn practical small business skills.

Get the free audio and ebook, "The Art of Networking and Referrals" by visiting http://www.PassionForBusiness.com

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Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

19 total
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Do you spend too much time writing your newsletter each month? Do your readers actually read it…or is it too long? These days your customers are time-constrained. There's always too much to do, too many appointments, too many tasks. Finding time to read your newsletter may be asking too much. Enter the "60-Second Newsletter" concept. Imagine that you could promise that your readers can get through your newsletter in 60 seconds or less. How exciting is that? Then they'd read every issue you send out.

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What is a Teleseminar? A teleseminar is a class, workshop or lecture delivered over the telephone. It gives students access to training materials they might not be able to find in their local community, and allows them to learn new material without having to travel.

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On NPR radio's "Fresh Air" program, they did a tribute to Lorraine Hunt Lieberson, the famous mezzo-soprano who died recently at age 52 after a long illness. Lloyd Schwartz said of her, "She went from triumph to triumph, yet never became a Diva, never lost her sense of purpose, or her sense of humor about herself." In the world of opera where everyone wants to play the starring role, to be the Diva, she remained modest, true to herself and her art.

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When designing and delivering training classes, there's only one question to ask: What is best for the students? In a student-centric model of training design and delivery, a good instructor knows that it's not about what I want to teach, but about what the student wants to learn. There are many ways to deliver training material, but the two most important ones are the Lecture Method and the Workshop Method.

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In nearly every business book I read and from the lips of nearly every business guru I listen to is the premise that you have to grow your business. Grow, grow, grow -- think big -- and you'll feel successful. More products, more services, more revenue -- and you'll be happy. Bigger is better, right? Here's a secret that I'm going to start shouting from the rooftops: there's no shame in declaring that you want to keep your business small. This push for growing our business to the next level (whatever that means) might not be the right thing for many of us.

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It's the most wonderful time of the year...time to think about your business plans for next year. This is a great time of year to work ON your business, as December is usually a slower time of year for most small businesses (except retailers, of course!). It's also the time of year that we personally pause and reflect on the past year and set our personal and professional goals for the new year. Print out this checklist and use it for your 2009 planning. What should you think about? First, gather your facts from the current year: * What was your total revenue?r

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I've just returned from a 20-day vacation to Yosemite, Sequoia and Kings Canyon National Parks. It's impossible to describe the sheer terror of finally deciding to take more than a week's vacation. Would my business crumble? Would I miss logging on each morning to get my email? Would my clients remember me when I returned?? Would I miss a new business opportunity while I was gone?

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Many people quake in fear at the idea of writing a business plan. They imagine in their mind a 100-page document full of charts and financial figures. While it's possible to create a business plan of that magnitude when trying to get capital for your business, a typical business plan for self-employed people should be less than 10 pages. The purpose of a business plan, for a self-employed person who is financing his own business, is to have a central repository for all strategic thinking about the business for the coming year or two. Here's what should be included:

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As a small business owner, you can't afford to have your identity or business information stolen. Using the internet to help run your business is absolutely necessary, but being lax about the passwords you use on banking, hosting and other business sites is short-sighted and dangerous. So, what makes a good, strong password, one that a hacker is unlikely to discover? Microsoft recommends several strategies in their article: http://www.microsoft.com/athome/security/privacy/password.mspx

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One of the major benefits of belonging to a mastermind group is accountability. You share your goals with the group, and the group helps keep you on track by asking you about your Action Plan and what you've accomplished so far. So how to you first get mastermind group members to set goals? It all starts with them voicing a vision for what they want in their life and business. What's the Big Vision for their future?

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Do you sell products and services via the internet? Do you get the results you want? If you didn't get the results you want, it is helpful to re-visit each step of your "sales path" to see where tweaks can be made. For instance, let's say your sales path starts with an email broadcast, which directs the reader to your website. Here are the different statistics you will want to analyze to see what's working and what's not.

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I heard this comment at a National Speaker's Association meeting last month: "Being your own boss is the hardest way to make easy money." Boy, isn't that the truth!

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Websites & resources

SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.

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Contacting Karyn Greenstreet

I welcome your calls and emails. Passion For Business can be reached in the USA at (610) 346-6601. Or click here to send email.

View my website: http://www.PassionForBusiness.com

Other highlights

There are thousands of colleges and universities that offer business classes, but their focus is on big, corporate business.

How does a self-employed person learn business information geared to the SMALL business owner?

Finally! A how-to business learning program just for the self-employed:

  • Learn how to create a realistic and powerful business plan.

  • Step-by-step instructions for creating a marketing plan to grow revenue.

  • Use the internet to sell your products and services worldwide.