Kathy Jo Slusher-Haas

PCC, CEC, ELI-MP,

Free

Marketing Coach for Certified Coaches Expert

Kathy Jo Slusher-Haas

Kathy Jo Slusher-Haas Quick Facts

Main Areas
Marketing Coach for Certified Coaches
Career Focus
Marketing Coach, Author, Speaker, Entrepreneur
Affiliation
International Coach Federation, National Speakers Association, Market Your Coaching Business, iPEC Coaching

Kathy Jo, Certified ICF Coach, Anthropologists, Author, & Speaker, works with certified coaches who are overwhelmed with everything to do, frustrated they aren't gaining traction, and struggling with marketing their business.

Kathy Jo partners with you to grow your business using the strategies & techniques proven to be the most successful for coaches. She will help you implement all the practical & technical pieces necessary for your business to grow & thrive.

Market Your Coaching Business offers a User-Friendly Success Model that:
- Makes Marketing Fun & Easy
- Utilizes Your Strengths
- Fits into Your Budget
- Easily Attract Your Ideal Clients
- Makes You Love to Market Your Business

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Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

18 total
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When coaches resist to niche, they resist success. Most coaches who struggle do so because they have no defined niche. They fear they will limit themselves if they do. They don't want to be confined to one type of coaching. Many coaches wait for a niche to find them, wanting to see what comes their way. Or, they want to help everyone in the world, so why cut people out? I'll tell you why.

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Marketing takes place in the mind. The state of your business is a direct reflection of the thoughts and feelings you have around marketing. Intention-Based Marketing is an innovative marketing model based on 7 principles that guide your intentions, knowing your desired results already exists. This lets of a lot of fear, avoidance, and “ickiness” associated with marketing. These 7 principles align your focus and attention with your intention, allowing you to market from a higher consciousness. 1. Energyr Your thoughts create energy.

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As coaches, you have a wealth of content at your fingertips. Developing great content is easy. However, getting that information to your prospects in a way they will immediately understand the value of what you offer may not be so easy. Here are 10 tips to remember when developing your content no matter what form that content takes. 1. Know your audience & their needs. What is the problem you are solving for your audience? What are their needs and what do they want to learn?

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Have you ever felt like this? Writing is one of the best marketing venues for coaches. However, it’s not always the easiest. So, here’s a list of tips for non-writers interested in using writing as a form of marketing. Writing is one of the most effective ways to share value with your target audience. You can do so through blogging, article marketing, e-books, special reports, white papers, social media, web copy, etc.

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How many times have you had a conversation with a prospect when nothing panned out? How many people have gone to your website and left without signing up for your ezine? What about a speech, workshop, or 1 on 1 that was a dead end? What would it be worth to discover 5 secrets you can implement immediately to achieve the results you want faster and easier than ever before? Here are 5 basic secrets that will do just that! Secret 1: Are You Talking to Me? Develop a clear message that speaks directly to where your prospects are at right now.

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There are a lot of great coaching institutions out there. And when it comes to training outstanding coaches, they are spot on. They know their stuff.

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In all the years I have been working with coaches, I’m amazed at how many of them believe it’s too hard to coach, have a business and be continually developing new material and they question whether they have what it takes to be successful. It breaks my heart because most of these folks are needlessly headed towards overwhelm, disappointment & burnout. And the worst part? It doesn’t have to happen. If you want to avoid their fate, and I know you do, here are 3 stunningly simple ways to avoid overwhelm, disappointment and burnout in your coaching business.

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Speaking is one of the best ways to gain clients for service professionals. It quickly establishes a relationship, gives the audience a real-life taste of you and your services, and it allows them to feel as though they know you. Yet even though this is such a powerful way to gain clients, so many approach with no strategy to actually gain those clients. Below are 5 client-gaining ingredients for your speeches. 1. What’s Next Strategyr

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Is Your Marketing Turning You into a Thought Leader? A thought leader is someone who is recognized as a foremost authority in their selected area of specialty. You can become a thought leader in your area of specialty through your marketing in 6 easy steps. 1. Know Your Voicer You have to know what you want to say and have the voice to say it loud and proud. Your Platform and your brand give you your voice. Your Platform is why you do what you do and why should anyone care. And your brand is the promise of the experience you offer. Determine what your Voice is – then go to step 2.

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Turn Prospects into Clients with a Follow-up Strategy How important is having a follow-up plan in your marketing efforts? Well, would you tell a knock-knock joke like this? Knock, knock. Who’s there?rn… Uh, who’s there?rn… Hello? Anyone there?

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Speaking is one of the most powerful ways for coaches to get clients. It puts you directly in front of the people you are looking for. It creates trust - you wouldn't be up there if you didn't know what you were doing. It also gives your target audience a chance to know you and your style. But if not done properly, speaking can also leave a bad taste in your audience's mouth.

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You hear the stories about coaches earning 6-figure. You have the passion; you are an amazing coach deeply committed to the success of your clients; you are completely dedicated to making your business work. But ...you are still struggling. Don't worry, there is hope.

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