Lawrence Rosenberg
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Sales Training Expert
Lawrence Rosenberg Quick Facts
- Main Areas
- Sales Training
- Best Sellers
- Chase the Championship, The Ultimate Art of War, Competitive Persuasion
- Career Focus
- Sales Management, Sales Training, Author
Lawrence Rosenberg is the author of Chase the Championship, The Ultimate Art of War, and Competitive Persuasion. His books and training inspire sales professionals to develop extraordinary expectations and realize record breaking success by empowering them with elite-level skills, process and psychology.
Lawrence is also head of sales and marketing for one of the world’s foremost multimedia organizations. His background as a leader and number one ranked dealmaker in the fields of executive search, advertising and media give him a unique view on how persuasion, influence and power play out in everything from the competition for top jobs to the race to become an organization’s star producer.
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Article
Decision-Maker or Decision-Faker?
Excerpt from the book "Chase the Championship - Kicking Ass, Taking Names and Becoming a Dealmaker!" Stay far away from the boss’s underlings when you are in search of a decision. The heads of Marketing, IT, Human Resources, or whoever else is part of the “decision-making chain” for the product or service that you are selling should never be the people that you go after for a commitment.
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The Greatest Story Ever Sold
Back in the late 1980’s, the Honda Motor Company ran a memorable series of commercials, the basic premise of which was that the company’s cars were so amazing, they sold themselves. This commercial’s “hook” was that it featured a salesman who was bored out of his mind and had nothing to do because the cars were so in demand they were practically walking off the lot. The brand’s slogan at the time was “Honda, the car that sells itself.” Ha!
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