Lorrie Morgan-Ferrero
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“Creating Web Copy that Sells” Expert
Lorrie Morgan-Ferrero Quick Facts
- Main Areas
- Lorrie Morgan-Ferrero is a Gemini born in Hannibal, the hometown of Mark Twain on the Mississippi River. Lorrie specializes in educating other about the importance of the online Long Copy Sales Letter.
- Best Sellers
- Two award-winning home study courses
Lorrie’s words have sold products in a variety of industries including, nutritional supplements, professional speaking, the seminar business, hypnosis, health & fitness, biz op, and entrepreneurial services. After working closely with household names like motivational speaker Les Brown and Mark Victor Hansen, co-author of “Chicken Soup for the Soul” series, Lorrie now focuses on educating entrepreneurs and copywriters how to get the job done the RIGHT way.
She is a frequent guest speaker (both on stage and in teleseminars). Lorrie has written two award-winning home study courses, teaches a world-famous Bootcamp teleseminar series, holds live workshops, and heads her own mentorship programs for copywriters and entrepreneurs. Lorrie is a direct descendent of Ralph Waldo Emerson but swears their writing styles are completely different.
Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales copy to a more modern version…copy written with authenticity, trust, and rapport.
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Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Tarketing: Sales Resistance On The Rise
Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it. There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company at ...
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Master Your Time, Master Your Income!
Yep, this subject has really gotten my attention. I am so glad I finally picked up Dan Kennedy’s “No B.S. Time Management for Entrepreneurs,” after meaning to read it for quite some time. You’ve gotta love a time management book that’s short enough to read in a couple hours or less! Last ...
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Do They Read Long Copy?
One of the more popular questions I get about copy from subscribers is, "Do people really read all that copy?" Of course they are talking about the online long copy sales letters you have to scroll all the way down to the bottom to find out how much it costs. These letters can be from 5-15 pages ...
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7 Steps You Must Take Before Writing A Word Of Copy!
Copywriting Checklist Okay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, ...
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5 Critical Mistakes Most Consultants And Coaches Make
Think you have what it takes to be a consultant or a coach? I wasn’t so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to the stabile and profitable business I am ...
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5 Easy Ways To Put Personality In Your Copy
The late, great Gary Halbert once said something like copy can never be too long, only too boring. That is why you need to infuse it with character! Don't be afraid to put a little stand-out language in your copy. Know why? Because we are so bombarded with marketing messages all the time, now ...
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3 Tragic Mistakes Of "Green Marketing"
When I say “green” I am talking about the environmentally conscious consumer, also called “Cultural Creatives” or the LOHAS (Lifestyles of Health and Sustainability) market which includes about 50 million people. If you are trying to reach them, ya gotta go green. They are all about a better ...
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5 Critical Trends For Marketing To Women
The female market is the fastest growing, largest segment of consumers worldwide with money and buying power. And they cross over into almost EVERY brand. Check this out … Women today represent the majority of the online market. According to Mindshare/Ogilvy & Mather, when it comes to women and their digital habits … - 22% shop online at least once a day - 92% pass along information about deals or finds to others - 171: average number of contacts in their email or mobile l
July 19, 2013
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But I Don't Wanna Write Copy
Okay. I get it. Not everybody enjoys writing. In fact, many would rather get a hot poker in the eye. Still, as a solo professional, you need to at least be able to separate poor copy from good copy. (And good copy from great copy.) When you can identify powerful copy you get your message NOTICED, READ and RESPONDED TO. Whether you write the check for a copywriter, pass it off to someone on your staff or do it yourself – you need to be able to look at your copy from an expert
May 12, 2011
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Getting Your Copywriter Guru On
Gurus really DO think differently. They have to. Sometimes they are seen as bigger than life even when they don’t necessary FEEL that way. So they have to play some mind games with themselves. If you are in a bad frame of mind, try a few of these techniques to “Get Your Guru On” and shift yourself into greatness again. - Take Care of Yourself First – It’s so easy to let clients, colleagues, friends and family dictate how you will prioritize your day. Don’t put off what feeds
May 12, 2011
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Contacting Lorrie Morgan-Ferrero
Red Hot Communications, Inc
16141 Cohasset St
Van Nuys, CA 91406
phone: 877-293-8311