Peter O'Donoghue

MBA

Free

Sales Training Expert

Peter O'Donoghue Quick Facts

Main Areas: Business to Business Sales,
Career Focus: Sales Trainer, Speaker, Author
Affiliation: ISMM - Institue of Sales and Marketing Management

Hi, I'm Peter O'Donoghue and I am a sales expert. I run the succesful sales training company, Sales DNA. We focus on business to business sales training and giving salespeople and business owners the skills and confidence to sell more.

Free Articles & Book Excerpts

Free Sales Tips and Techniques

http://www.salesdnaltd.com/blog

Ezine Articles for Peter ODonoghue

http://ezinearticles.com/?expert=Peter_O%27Donoghue

Free Audio & Video Samples

Free sales videos

http://www.youtube.com/user/SalesDNA

Peter O'Donoghue Books

Free Sales Newsletter

http://www.salesdnaltd.com/Sales-newsletter.html

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

59 total

Article

Negotiation Techniques - Don't let the number 1 reason for failure get you!

Negotiation Techniques - How to Win by Not Negotiating Against Yourself Negotiation and Negotiating Skills are some of the most sought after sales training courses. People seek out negotiation tips, negotiating strategies and scour the web for processes to win against the 'other' person in a negotiation. It may come as a surprise to you but your own worst enemy in a negotiation is yourself.

Recently added

Article

Sales Training For Service Businesses - Why Should I Use You? - Part 1 of 3

It's not always about sales training. The most common mistake I see with Services marketing is the 'it's all about me syndrome'. All of a company's letters, web site, and networking interactions are all about the company and what you can do. Without being too brutal here, most people do not care! They are not too interested in knowing what you HAVE, DO, or KNOW. They want to know what is in for the them. In the simplest scenario they have a problem and they are looking for a solution. The company that can clearly articulate -r

Recently added

Article

Sales Training For Service Businesses - Why Should I Use You? - Part 2 of 3

In part 1, I demonstrated it's not all about sales training. Sometimes sales can be increased by developing your companies uniqueness. Believe me, I know how hard this process is and for some companies they believe they can never find uniqueness. To those I ask "If you can't articulate why you are special, unique and different, then why would I choose you yet alone pay you a premium?"

Recently added

Article

Sales Training For Service Businesses - Why Should I Use You? - Part 3 of 3

In my previous two articles, available on this site, I looked at how you as a service business can articulate your USP. So how can you pull this all together? If you can develop an angle on your uniqueness and as to why someone should be speaking with you then it should be the focal point of all of your communications, marketing and relationship building. One way of doing this is to develop a Strap Line.This operates by taking complex ideas or concepts down to a simple, easily communicable message. A sales strap line must accomplish 4 things:

Recently added

Article

Negotiation Techniques - How to Win by Not Negotiating Against Yourself

Negotiation and Negotiating Skills are some of the most sought after sales training courses. People seek out negotiation tips, negotiating strategies and scour the web for processes to win against the 'other' person in a negotiation. It may come as a surprise to you but your own worst enemy in a negotiation is yourself. Some people seem to spend hours seeking out the magic words that will help them win in any negotiation yet fail to look to see what they or their employees are doing wrong.

Recently added

Article

Selling in a Recession Part 1 - Confidence and Escapism

We are faced with uncertain times and many people are fearing the worse about their ability to sell their products and services in his recession. It may not be easy but there are some proven ways that, if you work smart, will guide you in the right direction.

Recently added

Article

Sales Training Tip - Most Sales Come Down to Price - Right?

It's all about price!! Wrong. Wrong. Wrong. Wrong. And did I say - Wrong! If your attitude and mindset about your products and services before you start the day is: "Well it's a commodity marketplace and everyone buys on price" Then you have lost all chance of making any valuable sale before the day has even started. If you are the company owner or senior sales manager then this is nothing short of criminal. This is the attitude that you feed back to your staff and employees.

Recently added

Article

Sales Training Tip - Most Sales Come Down to Price - Right?

I was at an event recently and one of the scheduled speakers failed to turn up. Never being short of something to say or a desire to help other business owners I volunteered to do a 10 minute 'open floor.' When asked what the most pressing sales challenges in the room were, One of the other attendees put his hand up and said: "Everything else is Fine but I always have trouble closing" Now this is a statement or questio I hear quite a lot. It can be caused because of a number of reasons but I thought we would start at the beginning and asked:

Recently added

Article

Do You Always Have Trouble Closing Sales?

Recently added

Article

Sales Training - How is Your Cold Calling Attitude?

The way You approach cold calling will have a big impact on the success You have. If you're constantly saying to yourself "They won't be in" "They will be in a meeting" "They will have just come back from lunch" "They won't want to talk to me" "They are probably happy with their existing supplier" "Their project won't be ready yet" "They probably already have what I am selling" "No one works on a Friday afte oon" "No one will be in at that time of the morning"

Recently added

Article

Cold Calling - Do You Want More Confidence in Your Ability to Sell?

One of the single biggest areas that delegates on my sales training want to cover when we look at cold calling and appointment setting is CONFIDENCE. When we set goals at the beginning of the day almost everyone wants to walk out of the door more confident in their ability to make cold calls. The challenge very often though is that when I ask some of the following questions I get blank looks: Do you truly believe in the value of your product or service? How well do you know businesses of your target clients?r

Recently added

Article

One Change in Your Sales Offer Can Make You 30% More Profit Instantly

Using Behavioural economics To Increase Sales In the course of my reading around the subject of sales, I always look to find new and innovative ideas to make a difference to my clients. One of the most fascinating areas that has emerged in the last few years is that of behavioural economics. One of the leading lights of this new science is Dan Ariely and his fascinating book, predictably irrational.

Recently added