Richard Denny
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Professional Sales, leadership & Motivational Expert

Richard Denny Quick Facts
Richard Denny is a Business Author and International Speaker. Richard Denny has been described by the Times as the ‘Master of Professional Salesmanship’. His book ‘Selling to Win’ has been hailed as the world’s best book on sales. An inspirational and fascinating speaker who is regarded highly within the sales profession. Seeing Richard is a rare treat, he is booked in advance by most of the top organisation to give inspiration and sales success to thousands of sales people around the Globe.
Richard is one of the most inspirational business speakers in the UK. He is probably unique in that his presentations not only motivate, inspire and educate his audiences, but they take away and are able to use highly practical ideas that achieve enhanced performance. He is so confident that he guarantees to get an outstanding result - if not his fee is refundable. You can’t expect better than that (never happened to date).
Richard has had a fascinating career, brought up in a rectory his father was a Rector Baronet – he chose agriculture!! From this he branched out into building a successful farm food wholesale business. He masterminded and led the first farmer’s rebellion in the UK. Quickly realising you can’t take on the government and win, he then diversified into retailing. His first shop in Tunbridge Wells was opened by a Jersey cow! From foods he again diversified into detergents and was responsible for some 2000 people. This led to selling and marketing opportunities in the Middle East where his products included steel, cement, Yugoslavian lamb and electronic equipment. With all this vast experience he was continually being asked to speak and advise others, and this led to the Richard Denny Group being formed.
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Sales and Selling Techniques
http://www.denny.co.uk/content/training.php
Richard in Action
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Testimonial
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Richard Denny Audio & Video Programs
Richard Denny Books
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Top 10 Tips for building a mindset of success
Richard told mygoalsbuddy.com “The one thing that all successful athletes, musicians, singers and self-made millionaires and billionaires have in common is an attitude of success. They didn’t acquire this after their achievements.” 1.Expect the best: build your success attitude with a positive attitude. Expect each day to be wonderful. It’s amazing how the interruptions to your enjoyment become fewer and fewer. 2.Make it a habit to be positive: some habits take a while to cultivate and transform into subconscious automatic behaviour. Make it a habit to be positive every day.
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Do you motivate your employees?
The most common reasons why employees are not motivated are: * Lack of confidence * Worry * Negative opinions * A feeling of “no future here” * Feeling unimportant * Not knowing what is going on * False recognition * Lack of training If you understand what motivates people, you have at your command the most powerful tool for dealing with them. The foundation of all motivation is hope Hope is therefore a criterion for people to be motivated. It is the cause for the effect, the fuel that drives the engine.
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6 Easy Steps to Building Confidence
There is an epidemic of self confidence deficiency. This is caused by change. Apparently more change has taken place in the last 40 years than in the whole history of mankind and every one of us is tasked with doing things differently. It is said that if we never experience a lack of confidence it is because we are actually never doing anything new.
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10 tips to Overcoming Fear of Public Speaking
If you have never spoken in public before you more than likely dread the thought of it, or if you have had a bad experience you may now have a crisis of confidence. Let me assure you these fears and more can be overcome. Here are the most common:- • Fear of drying up • Fear of forgetting • Fear of going on too long • Fear of boring people • Fear of not sounding right • Fear of trembling hands and trembling voice • Fear of having a weak speechr YES you can overcome the lot.
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There’s only 3 Ways to grow your business
Now we all know there are only three ways to grow a business. There are many ways of making profits, but, I am going to be concentrating on growing a business. So, let me remind you of the three ways. 1. Increase the number of customers that one has. The law of attrition says that you will lose a percentage of customers each year, despite how superb or brilliant your service and its product line may be, sadly people die, they move away or they change their buying habits, so one must always be striving for new customers. 2.
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12 major causes of failure in leadership
Although it is extremely important to know what to do when teaching people, it must be just as important to know what not to do. Most training concentrates on the attributes of a skill, for example, how to be a leader? So whilst it is important to know what to do, it is just as important to know what NOT to do. I have selected the 12 major causes of failure in leadership and management from my work with numerous corporations throughout the world. 1. lack of clear goals and plans 2. Inability to organise details 3.
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Let’s go bust – bankrupt – and be out of work
If customers are such a nuisance, at least stop wasting their time and yours and invite the administrators in – they equally are not interested in customers. At a time which some claim to be the worst trading conditions for 70 years wouldn’t you think that every business and employee would be enthusiastic to meet, see or hear a customer? Kind of obvious really and probably even common sense!! Well as we all know, sense is very uncommon and sadly, customers for many businesses and their staff are an interruption to their work. Customer care and service is non-existent.
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Are your sales methods intellectally bankrupt
Sales development expert Richard Denny reckons that selling can be intellectually bankrupt – BUT only when the techniques used are out of date. Fortunately, he says, these old fashioned techniques are disappearing as a new breed of sales professional comes to the fore. There are several examples of old fashioned techniques that are intellectually bankrupt. They include ‘closing’ techniques, high pressure methods, sales spiel and a reliance purely on product knowledge. So what is important and intellectually relevant in modern selling?
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8 Ways to Improve you Verbal Skills
Verbal communication is used in countless ways whether for a meeting, or talking to someone 1-on-1, having the correct verbal skills are a valuable source.
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Missing A Trick/Opportunity
The mind set of so many business people is really quite extraordinary. We have been in, and thank goodness are coming out of, the worst recession in living memory yet so many are missing a trick/opportunity. We have all heard the two clichés which are, “Our staff are our most valuable asset” – yet they are the first to go in a recession (why not the director’s cars?) and the second just as galling, “We value our customers”. I have been amazed how few businesses have demonstrated customer care over the past few months.
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How To Start In Sales
There are no short cuts when it comes to sales and selling but here are a few sales and selling techniques which you should find helpful, especially if you’re new to the industry or even if you’re just looking for a bit of business advice. The definition of selling is hard to explain as we are all involved in selling in some way or other. A sales person is a mind maker upper. Their job is help people make up their mind to buy the service or product that’s right for them. The job of the sales person is to guide that process through.
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Evaluating the Importance of training
Good training works immediately is the claim made by us and most successful training providers. Unfortunately, there is still far too much training that does not achieve immediate results delivered by trainers reading from off the shelf generic courses. Most courses conclude with the delegates asked to evaluate the training (the happy form) at the end of the session. Research has shown that most evaluation forms (the happy…) are rated fairly highly.
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
Richard Denny's Web Site
Richards new site
February 22, 2012
Website
Leadership and Management Training
The role of ‘Senior’ Manager, or ‘Executive’ demands a different skill set. This group is responsible for developing the strategy to make delivery of business goals possible, and then to effectively manage the performance of their entire workforce through their First Line Management structure. Together we can help.
September 9, 2009
Website
The Richard Denny Group
Welcome to The Richard Denny Group, one of the UK's most trusted and respected consultancies, providing Customised Training & Business Support programmes and Executive Recruitment.
May 5, 2009
Favorite Quotes & Thoughts from Richard Denny
Register for Thought for the Day - "Take risks, if you win you will be delighted; if you lose you will be wise."
Contacting Richard Denny
Check out my new website at http://www.richarddenny.co.uk