Article
How Not to Lose a Business Relationship
It is estimated that more than 50% of business is the result of relationships that have been built with clients. If you think that you are going to get business because you have the lowest fees, the best service or most innovative product---dream on. The truth of the matter is, if you are not making the effort to build rapport with your clients and if you are not making their experience with you memorable---you are missing 50% of your market. Can you really afford to do that?
January 8, 2009