Director Product Marketing Europe at the Brady Corporation on Competitive Intelligence

Director Product Marketing Europe at the Brady Corporation on Competitive IntelligencernThis week we asked Bhavna Mistry, the Director of Product Marketing Europe at the Brady Corporation, for her opinion on Competitive Intelligence and her market sector. Internationally, Brady Corporation manufactures and markets complete solutions that identify and protect people, products and places. Brady Corporation’s products include high-performance labels, signs, safety devices, printing systems and software. 1. In your view, what’s Competitive Intelligence?rnUnderstanding both market dynamics in terms of product, price & promotion and consumer behavioural changes. Data is the heart of competitive intelligence 2. If you agree, why is Competitive Intelligence important?rnA company’s strategy must be aligned to competitive intelligence in order to make the right decisions to sustain growth both in the short & long term 3. How would you advise a company with no experience in Competitive Intelligence to get started? rnStart with gathering basic market & customer data in your area of expertise and then dissect to start understanding trends over a three year period 4. What makes a good strategy?rnA good strategy starts with the core of the business and builds a solid foundation. From the foundation, layers of the initiative are built for growth aligned to market & customer intelligence 5. How competitive is your industry? (0 min / 10 max)rnThis is an icon of a number 10 for an article expert questionnaire ranking competitiveness by Octopus is a Competitive Intelligence Competitor Analysis & Strategy consulting firm focused on creating certainty, insight, competitive advantage & significant growthrn6. Is your industry getting more or less competitive? (0 min / 10 max)rnThis is an icon of a number 10 for an article expert questionnaire ranking competitiveness by Octopus is a Competitive Intelligence Competitor Analysis & Strategy consulting firm focused on creating certainty, insight, competitive advantage & significant growthrn7. What’s the biggest threat to you and your competition within the next two years?rnCompetitive online pricing driving lower margins on commodity lines. In combination with higher cost prices & shortage of supply of materials due to the economic market changes. Director Product Marketing Europe at the Brady Corporation on Competitive IntelligencernThis week we asked the views of Bhavna Mistry, Director of Product Marketing Europe at the Brady Corporation on Competitive Intelligence and her market sector. Bhavna MistryrnDirector Product Marketing Europe at Brady Corporation. Bhavna is a highly experienced senior product marketing manager specialising in designing, managing and implementing global B2B product strategies, complex pricing models and multichannel marketing communications. Brady CorporationrnFounded in 1914, the Brady Corporation is an international manufacturer of complete solutions that identify and protect people, products and places. Their products help increase safety, security, productivity and performance with high-performance labels, signs, safety devices, printing systems and software. They focus on the electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace, and various other industries. Sales of around $1.14 billion, Brady trades on the New York Stock Exchange. www.bradycorp.com Art by Serge von Neck