Top 30 Google Adwords Formulas from Basic to Advance

Top 30 Google Adwords Formulas which will very helpful to run campaigns to get best ROI. Adwords Formula’s: CTR(Click through rate) = clicks/impressions*100rnCPM = Cost/1000 impressionsrnCPA= Total cost(per acquisition)/total no. of leadsrnConverion rate = Conversion/ClicksrnTotal cost = Click * CPCrnAdrank = CPC * (Quality Score + Ad-Extension)rnQuality Score = depends on – CTR, Landing page, Ad relevancernActual QS = Sum( (sum of QS * impression)/ sum of impressions)rnActual CPC = (Ad rank below competitor/Quality Score of your) +0.01rnROAS (Return on ad spend) = Revenue(or conversion value)/ad spendsrnROI = (Conversion- cost)/cost of ad spendrncost = conversion rate * profit marginrnMax CPC = (Avg Conversion Value/desired ROAS)*conversion raternorrnMax CPC = (total conversion/clicks)/desired ROASrnAd CTR = Clicks / Ad impressionsrnAd request CTR = Clicks / Ad requestsrnAd request RPM = (Estimated earnings / Number of ad requests) * 1000rnAd RPM = (Estimated earnings / Ad impressions) * 1000rnCTR = Clicks / ImpressionsrnCoverage = (Ad requests that returned ads / total ad requests) * 100rnDelivery rate = Ad impressions / Ad requestsrnDrop-off rate = Number of impressions / Matched requests *100rnImpression RPM = (Estimated earnings / Impressions) * 1000rnPage CTR = Clicks / Page viewsrnPage RPM = (Estimated earnings / Number of page views) * 1000rnQuery CTR = Clicks / QueriesrnQuery RPM = (Estimated earnings / Number of queries) * 1000rnRPM = (Estimated earnings / Number of page views) * 1000rnTrueView VTR = TrueView Views / TrueView ad impressionsrnConversion ratio = No of conversions/ No of clicks*100rnCPA = Total spent/ Total conversionsrnCR = Total conversions/ Total clicks*100rnROI = Revenue – Cost/ Investment Cost*100rnTROAS = Value of the product/ Converted click cost*100rnACPC = Ad rank of the person below you/ Your quality score + $0.01 check out for Google Analytics Interview Questions herern