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Articles by Alka Dalal

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101 articles by Alka Dalal · showing 50

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By Alka DalalRecently published1 topic

Online Marketing For Artists - Getting An Inte

The one thing that most people dread about marketing on the internet or anywhere for that matter is the time consuming tasks that take them away from their work. Even though most savvy business people know they have to constantly market their art, services and products, it is a drain on their time. Where can you find the help you need even when you can't afford to? An intern can be the solution to that problem and interns are not just for big businesses.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - Important Traffic Sources

If you are an artist, musician or small business person looking to sell your products and services on the web, videos on free hosting sites are the way to go. How-to DVD's are one of the most profitable products to produce because of the high content and high perceived value they carry to show off your expertise. Using pieces or 'snippets' of video taken from the DVD itself and marketed and shared on YouTube, can generate a ton of traffic to your website. There are many video hosting sites that you can advantage of other than just YouTube.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - BlogTalkRadio

I know some artist friends of mine that are hosting their own Internet radio shows for free at BlogTalkRadio.com. You can talk about your art as a promotional tool, talk about techniques and promote your coaching services or even just talk about art appreciation. This is your show and you can talk about whatever you want.

Primary topic: Career Development
Career Development
1,079 views
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By Alka DalalRecently published1 topic

Internet Marketing - Guidelines For Domain Names

It may be trivial to many to pick a domain name but it is hard for others who have never picked one. Either way it would be best to follow these guidelines for your next domain name and you're on the road to success. Always have many domain names if they are available. They can be used for your sites as well as blogs. Easy: It must be easy to say in person. Avoid "dashes" or "hyphens". People have a hard time finding them on a keyboard. Although they are allowed in a domain names, try to keep it as simple as possible.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Selling Your Art Online - Customer Service

Customer service on the Internet is just as important if not more so, than in real life situations. This is because there is very little personal interaction on the web as compared to a store. There should be plenty of current contact information, easy to access email forms and comment sections, satisfied customer testimonials and a "frequently asked questions" section just for starters.

Primary topic: Career Development
Career Development
1,157 views
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By Alka DalalRecently published1 topic

Selling Your Artwork Online - Customer Testimonials

Always take a video camera with you to art and craft shows so you can not only make a video diary of your travels (handy when trying to remember what a show was like), but getting very important video testimonials from you customers. Testimonials work because people like to see that others have been happy with a purchase from you before they decide to buy.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Promoting Your Art Business - Facebook Ads

Facebook has turned into a powerhouse of income generating ideas over the last two years. It wasn't so long ago that they were having a hard time thinking of strategies to stay afloat. Sure, there were millions of people joining up every week, but Facebook couldn't figure out how to monetize the business. Then they discovered pitching targeted ads to users and it has worked out great.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Networking the New way

NETWORKING THE NEW WAY Networking has taken on a totally new meaning. Most popular networking sites today are: LinkedIn, MySpace and Facebook. There are others like Friendster and Xanga. Before you start your job search or business, create a profile for yourself and start networking. Be more ...

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - Free Press Releases

Who says that getting a quality press release has to be expensive? If you Google 'free press releases' you can find many reputable services that have a far reach to the search engines without having to pay top dollar or even anything at all. A press release's power does not always depend on how much money you spend on it, but how it is written.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Affiliate Marketing For Artists - People Selling Your Jewelry

An affiliate is someone who advertises your products on their website. When a visitor buys one of your pieces from them, they will get a commission. It's a bit like consignment, just online. Unlike consignment stores however, your pieces don't actually sit in the gallery, out of your hands. It's just a picture of your jewelry and a link to your store.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - Building Relationships

Social networking has become the darling of the Internet. Why? First, it is free and easy to use. Second, it humanizes your Internet experience. And third, there are so many people now members of social networking sites that it is a powerhouse of prospects and leads just waiting to take to the next level of marketing no matter what kind of business you have. Building relationships with those prospects and members is the key to getting them to visit a webstore and making a purchase.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

9 More ways to Network and Referral Building

9 More Ways to Network and Referral Building 1. Meetings and Seminars: The best way to meet people is to attend one of these. People are more relaxed and you have common goals. 2. Exchange some ideas and materials with people you meet at different meetings. 3. Referral Partners: Seek out ...

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Online Reputation Management For Artists Article

Being online is a great way to sell your expertise, products and services. It can also leave you open to criticism that other people post. Now, most of us do not have a problem with customers complaining about our services. I know I don't. But there are others who could cause a problem: former employees, jealous competition and even ex-husbands and wives. There is no way to really stop someone from posting bad things about you online, whether it be a blog post or comment on Facebook. And once it's on there, it's nearly impossible to get off.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Online Marketing For Artists - Identifying Niches

You will need to determine whether there is enough demand to make money from a certain niche. It's all about finding a happy medium. If all you sell is pretty much the same thing as every other dealer, you may become lost in the competition and only able to compete based on price. If you only sell amber jewelry and nothing else, will there be enough demand for amber to make a living?

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Building Traffic For Your Artist Website - Guest Blogging

Being a guest blogger for a high traffic blog is a quick way to not only get some traffic for yourself, but to establish your expertise in your art. As almost every blog knows, getting content for your blog posts can be hard to do. Blog owners also know that to keep their blog high in the search engine ranks and keep their readers coming back again and again, requires fresh content. Often, they look for guest posts to keep a fresh perspective going.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Building Your Artist Website - Video Lighting Techniques

Making videos for your art and craft websites are critical for a number of reasons. They can be very helpful in getting search engine positioning for your website, they can teach your visitors how to make your art (if you training them on that) and you can sell your art virtually to your visitors by showing your art on a video. After making your art for many years, it probably comes easy to you. But shooting quality videos can be tricky if you don't know what you are doing.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Online Marketing For Artists - Branding Your Websites With Headers

No one just has one website anymore. I remember back in the 90's when one website was all anyone could afford and it was an all inclusive, one-stop-shop for the entire business no matter how big that business was. Since then however, the invention of blogging, membership sites, social profiles, video channels, auction sites and articles sites have dictated that we have dozens of locations where our products and services can be found. With all of those places to manage, you want to try and keep your branding the same throughout.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Traffic Driving Techniques For Jewelry Websites

There are plenty of ways to get traffic to your website, even if things seem slow right now. Cheap banners ads on a popular jewelry website or blog, can help drive targeted traffic to your site. Some blogs get a ton of traffic on a daily basis and a banner may not be that expensive. For some blog owners, they may have never been offered an exchange like this and you can get quality advertising space for cheap.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - Self Publish How-To Books Article

As an artist, have you ever thought that you could write a how-to book about your craft? Teaching people how to create art is a very popular topic. If you go to Borders or other bookstores, the craft section is huge, full of how-to books on everything from making jewelry, wire-wrapping gemstones, watercolor basic, knitting and tons more.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - Slideshow Videos Article Source

A great way to show off your artwork is to make a slideshow video. A slideshow video is one where you see images moving slowly in and out of the video with maybe a soft background music playing. These videos are great for artwork because you can show off your work in the best light. These videos are often engaging for visitors as well.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Understanding Artists Websites - Statistics Programs

There are ways to get valuable statistics for your website traffic that you can use to improve website performance. Most web hosting services provide statistics on the traffic to your websites. These stats can be accessed through your account, in many cases this is called a "C-panel." The C-panel is where you can change important parts of your hosting info, access your website files and use a vast array of programs provide to make your hosting experience easier. In this C-panel you will find a sophisticated stats program.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Making Fans Into Customers - The Facebook Secrets

Everyone has got a Facebook account these days. It is almost obscene how much time people are spending on Facebook playing Farmville, making friends, looking for dates, printing coupons...you name it! But one group of people of Facebook have been making interesting strides in how they use the site: Artists.

Primary topic: Career Development
Career Development
1,304 views5/5 (1)
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By Alka DalalRecently published1 topic

New Age of Marketing

New age of technology keeps emerging and we all have to keep up with it. Internet is about some technology and more about people using it. It teaches us how to use new releases, blogs, podcasting, online media, e-books to reach buyers directly. This is the new marketing through ...

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Search Engine Marketing - 7 Important Things to Remember

We are all aware of the big name search engines like Google and Yahoo. We know how to use it to find any information. We say, "Just Google it" and we have tons of information at our finger tips. Through search engine marketing you are reaching your buyers directly. There are vertical market search engines which are specific to the industry. Search Engine Optimization (SEO) is an art and also a science. It uses words or phrases from your article, blogs or newsletter and allows search engines to find you. Once you are found, you are given the highest ranking by the search engines.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Your Success Through Social Networking - Five Important Sites

Social Networking is an every day phenomenon. People are participating on social networking web sites by the millions and interacting with like minded people, strangers, friends, colleagues, past friends and just about anyone. These specific sites can bring you a huge influx of people whom you can discuss and share information and ask questions without being intimidated on either side. It has already created wonders for millions of users and will surely create one for you.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Video Marketing - Making a Persuasive Video

Free hosting sites like YouTube can help drive traffic to your websites, sales letters and opt-in pages. But how do you know if the video is interesting enough to your viewers and whether it is converting into sales? Following are some simple tips to good video production will help make the connection to your viewers.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - Choosing a Great Keyword

Keywords are the lifeblood of marketing on the Internet. Keywords are how search engines find your website pages, articles or videos that bring information to the masses. Keywords are descriptive words or phrases about your, your art or your business. The more refined they are, the easier the search engines can give a searcher the exact match to what they were looking for. What are good keywords? Let's take a look. If you are a watercolor artist and you are trying to sell paintings on the Internet, good keywords would be: *Watercolor paintings *watercolor prints for sale orr

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Blog Success - Tips Make Your Blog Stand Out

Blogging is a great way to drive targeted traffic to your websites, sales letters and opt-in pages. Leaving your thoughts down on the Internet on a regular basis helps build credibility for your business or service. There are millions of blogs online for every kind of subject, so how do you make sure your readers enjoy it? Follow these tips to blogging success.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

2. Blogs - What Are They and How Do They Work?

A blog is a form of online journal that allows you to write about your subject or field and solicit suggestions or comments from responsive readers. Blogs are like web pages, complete with links, graphics, sound and video if you want to present it that way. They are published by individuals as a kind of diary, journal, magazine, or independent jou alism. Today, there are millions of active blogs on the internet which are created by millions of users.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Beaders and Crafters - Building a List of Customers

You know that guestbook that you keep at your table during busy crafts shows? The one that people will sign to get updates, giveaways and upcoming show schedules from you? Really...you should have one of those already to build an email list and if you don't, make sure you have one from now on. Most artists don't know how to effectively market to the list they have spent time building.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - BlogTalkRadio

I know some artist friends of mine that are hosting their own Internet radio shows for free at BlogTalkRadio.com. You can talk about your art as a promotional tool, talk about techniques and promote your coaching services or even just talk about art appreciation. This is your show and you can talk about whatever you want.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

1. Twitter - The Current Trend

Twitter has taken over the hearts of millions today and if you do not know anything about it, you really want to get on the band wagon and log on to Twitter and learn about it in a matter of minutes. The 140 character message can go a long way and you will be on your way to social networking with friends, colleagues and just about anyone whom you want to follow for their tweets. It is a very fast moving and fun site be on.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Beading Crafters - Making Money Beyond the Craft Show

Did you know that there is so much more to selling your jewelry at art and craft shows? Have you ever thought of making videos for YouTube and other video hosting sites that teach others to make your craft? Information products, especially ones that are instructional and teach a craft or skill, is a multi-billion dollar business. Have you noticed just how many art and craft books there are at Barnes and Nobel? It is big business! People love to watch artists demonstrate their crafts and they want to know how to do it themselves.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Opting In - Creative List Building Techniques

Building a list is one of the most important tools to market yourself on the Internet. When people visit your website, it is critical that you collect a important piece of information about the visitor before they get away and click out. Offering something for free in exchange for their email is a good practice to building a list.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Blog Success - Tips Make Your Blog Stand Out

Blogging is a great way to drive targeted traffic to your websites, sales letters and opt-in pages. Leaving your thoughts down on the Internet on a regular basis helps build credibility for your business or service. There are millions of blogs online for every kind of subject, so how do you make sure your readers enjoy it? Follow these tips to blogging success.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

1. Internet Marketing Strategies - Will You Be Found Online?

Search engines look for very specific things when deciding where on the search results to place your website. The keywords for your business website need to be placed in easy locations where the search engine spiders can find them quickly. Spiders search for keywords on a website starting from the top a page to the bottom, so keywords skewed towards the top of a page can be found first. It is critical for result success that import business keywords are placed near the top of a page.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - Writing a Good Sales Letter

The elements of good sales copy will make or break the success of your product. You could have the greatest product in the world, but if you can't convince a website visitor to buy due to bad sales copy, you'll get nowhere. Most people's sales copy just suffer from a lack of knowledge about how to write for the web. It is far different than writing for print or a TV commercial, and lots of practice will make a ton of difference.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing - Doing it the Right Way - 5 Steps to Consider

More and more people are getting on the Internet to do something more than just browsing or buying. There are millions of internet users and the number has reached to 800 million. The current wave is of Internet Marketing through various channels. There is money to be made if you do it the right way and you're better off taking that route.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing - Blogging Your Way to Success

Blogging is a great way to share your ideas, comments and expertise in your field of business. Posting on a regular basis can build an avid readership of targeted prospects that can lead to big Internet sales. The search engines love fresh content and blogging provides the up to date material that can keep your blog at the top of the search engines. How can you use blogging to drive traffic and make money? Consider these tips: * Post relevant content to your area of expertise. * Use keywords in the title of your blog relevant to your business.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - WordPress Fun!

WordPress is the hottest blogging platform out there today. What is a blogging "platform"? That is a service that provides the tools, sites and templates to create your own blog so you can have your own website up and running in minutes. Blogging is a powerful tool for spreading information and networking with others...and it's totally free. Have you discovered the fun and profitability of blogging yet? After you read this, you will.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Ebooks and Ecourses - A Smart Approach to Marketing

Writing an ebook or creating an ecourse is an easy way to make big money on the Internet. Imagine selling an ebook over and over with no cost of goods sold. What that means is there is no shipping, printing or storage space involved as with a physical book. The customer can get their product delivered instantly to their email box in a matter of minutes of their purchase. For the author, it is just a file that can be delivered again and again with no large outlay of cash.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

YouTube For Artists - Making Friends, Building Subscribers

YouTube is great for spreading the news about your products and services. You can represent your artwork nicely and even create training videos for people to watch. Nothing gets your name up on the search engines faster than putting up YouTube videos. But there are things you can do to increase your visibility and get more views of your videos.Just like with Facebook and other social networks, YouTube gives you the chance to make friends and build subscribers.

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - Building Relationships

Social networking has become the darling of the Internet. Why? First, it is free and easy to use. Second, it humanizes your Internet experience. And third, there are so many people now members of social networking sites that it is a powerhouse of prospects and leads just waiting to take to the next level of marketing no matter what kind of business you have. Building relationships with those prospects and members is the key to getting them to visit a webstore and making a purchase.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Jewelry Makers - Ecommerce Solutions

If you are finally thinking of taking the big plunge from hobby jewelry maker or part time crafter into starting your own business on the internet...congratulations! Selling your jewelry or artwork on the Internet is a worthwhile endeavor that many people have had great success with. I know you make a quality product and have many satisfied customers, but selling on the web means having an ecommerce system in place to make it happen.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - E-Commerce Systems to Make Money

If you plan on selling your artwork on the Internet, you'll need an e-commerce system to take the orders, process the orders, calculate the shipping and let you know where to send the items. E-commerce systems for the Internet are for familiarly called shopping carts. A good shopping cart system will do much more than just take orders. It will build a database of customers and market to them with newsletters and keep detailed records of every transaction. A good shopping cart system is worth it's weight in gold.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Blogging For Artists - Multimedia Postings

The best way to get your art across to consumers is the make sure they see it in all the forms available. Using videos and multiple images, you can create a virtual experience for your visitors that is much like a real life art show. What do people do when they see your work in an art show? They look at it from different angles, from different light sources and from far away and close up. If it's a sculpture, they will walk around it, look from top to bottom.r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - Video Conferencing

Do you remember that painter on PBS for years, Bob Ross? He entertained people for years and taught millions of beginning artists to be better painters. How did he do this? Because he had a TV show! It was fascinating how you could watch his paintings come alive on your screen all the while teaching exactly how he did it. Now you may not have your own TV show, but you have not only the next best thing, but possibly an even more powerful outlet for teaching your art to others. The Internet!r

Primary topic: Career Development
Career Development
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By Alka DalalRecently published1 topic

Internet Marketing For Artists - Google Speed Penalties

Google has announced that websites that take too long to load will be pushed further and further down the search results. Google is a business and the people who search it everyday including you, are it's customers. If a website loads too slowly the searcher will click on another result and leave the site. This makes this slow loading site less appealing to the search engine and will not give it a high search result.r

Primary topic: Career Development
Career Development
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