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109 articles by Chris Jenkinson · showing 50

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By Chris JenkinsonRecently published1 topic

The Rise and Rise of mCommerce

Once again, the extraordinary importance and value of mCommerce has been well illustrated in the numbers alone. Right now, nearly 1.6 billion people are using mobile devices to shop online. Put another way, that is more than ¼ of the entire world population. Not only this, but as the immense popularity of mCommerce is continuously growing worldwide, the traditional eCommerce is experiencing something of a decline. Nothing too dramatic, but only a 15% increase in 2018, when compared to the year before. Meanwhile, during the same period, purchases originating from mobile devices doubled.

Primary topic: Marketing Strategy
Marketing Strategy
847 views
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By Chris JenkinsonRecently published1 topic

Three Ways to Get More From Your Blog Posts

There’s nothing quite like the feeling that comes with seeing a hard-fought blog post do its business. Whether it’s generating conversation, improving customer retention or boosting overall conversions, a quality blog post really can do wonders for your business. But at the same time, it’s not as if this comes as standard with every blog post. Quite to the contrary, you usually find that most don’t perform nearly as well as you had hoped.

Primary topic: Marketing Strategy
Marketing Strategy
869 views
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By Chris JenkinsonRecently published1 topic

How to Get More Subscribers for Your YouTube Channel

A YouTube channel without subscribers is a failed enterprise. Competition on YouTube is ferocious, where approximately 5 billion videos are viewed each day. Sadly, there are no quick fixes when it comes to building an engaged audience of subscribers. Instead, the key to success on platforms like YouTube lies in adopting a multidimensional approach to your content campaign. There are dozens of avenues to explore for anyone looking to attract subscribers on YouTube. However, the following eight are by far the most effective - the foundation of any successful YouTube channel:

Primary topic: Marketing Strategy
Marketing Strategy
530 views
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By Chris JenkinsonRecently published1 topic

Utilising Internet Marketing

The internet is a seemingly endless resource for a company of any size and, whilst the opportunity to reach out to millions of potential customers is certainly great, most companies will find they are met by stiff competition on the web. With so many companies now online it might be difficult to see how yours could ever stand out from the crowd. After all, what does your website have that others don’t?

Primary topic: Marketing Strategy
Marketing Strategy
1,297 views
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By Chris JenkinsonRecently published1 topic

Why it Pays to Hire a Local SEO Expert

You know your business, you know your locality and you’re pretty sure you understand your target audience. Put the pieces together and why would you realistically need to hire a local SEO expert? The answer – to bring your business the kind of experience and expertise you yourself may be lacking. One of the biggest problems with local SEO is the way in which far too many smaller and local businesses underestimate its complexities. They address the basics, but never come close to capitalising on the true value and influence of effective local SEO.

Primary topic: Marketing Strategy
Marketing Strategy
802 views
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By Chris JenkinsonRecently published1 topic

Still Not Convinced About Facebook For Business?

Still the most popular social media network on the planet, Facebook currently has an impressive 750 million users worldwide and is soon predicted to top the 1 billion mark. If you’re in business, but you’re still not convinced by power of social media, ask yourself how much longer can you afford to ignore the massive marketing potential of the Facebook phenomenon? For most business owners who haven’t yet dipped their toe in the water, the main deterrent to engaging in social media appears to be the sheer vastness of it all. I mean, where do you start?

Primary topic: Marketing Strategy
Marketing Strategy
1,003 views
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By Chris JenkinsonRecently published1 topic

Effective Ways to Grow Your YouTube Channel

YouTube is often referred to as the world’s second major search engine for a good reason. Every hour of every day, hundreds of millions of people hit YouTube in search of education, entertainment and inspiration. As a YouTube publisher, the key to making things work lies in gaining as many subscribers as possible. With such staggering competition, it’s not enough to rely on people finding your videos randomly, or on a one-time-only basis.

Primary topic: Marketing Strategy
Marketing Strategy
485 views
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By Chris JenkinsonRecently published1 topic

Eight Reasons to Consider Hiring an SMM Expert

Here are eight more good reasons to consider hiring an SMM expert, sooner rather than later: 1. They know how to manage a crisis Negative press and bad publicity can wreak havoc with even the strongest and most established business. When things go wrong for any given reason, the help and support of an expert who excels in online crisis management can prove priceless. 2. They’ll boost traffic to your website

Primary topic: Marketing Strategy
Marketing Strategy
504 views
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By Chris JenkinsonRecently published1 topic

Five Things Every B2B Website Needs

What are the single most important elements every B2B website needs? The short answer…well, chances are you’ll get a whole bunch of different answers from each person you ask. Nevertheless, you’d be pressed to find one successful B2B entrepreneur who doesn’t agree with the following as fundamentally important website elements/characteristics: 1. Clean, Professional Design

Primary topic: Marketing Strategy
Marketing Strategy
670 views
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By Chris JenkinsonRecently published1 topic

If Your Digital Strategy Isn’t Working, This is Probably Why

If you’re investing heavily in a digital marketing strategy, you expect a certain ROI. Precisely why there’s little more demotivating than watching things consistently underperform, week after week, month after month. Realistically, there could be thousands of reasons why any combination of elements within your digital strategy isn’t working. Nevertheless, the vast majority of digital strategy failures can be attributed to just five common causes. If you fall into any of the following brackets, you have your explanation: You lack experience

Primary topic: Marketing Strategy
Marketing Strategy
649 views
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By Chris JenkinsonRecently published1 topic

5 Reasons to Take Website Audits More Seriously

These days, most online business owners are aware of the existence of website audits. Most are also aware of the fact that they are somewhat important. Nevertheless, research would seem to suggest that comparatively few give them the kind of time and focus they deserve. Contrary to popular belief, simply skimming over the pages of your website isn’t enough. Instead, you need to dig a little deeper, ‘pop the hood’ and see how things are working at a more advanced level. If not, you run the risk of what could be an outstanding website performing like a dud.

Primary topic: Marketing Strategy
Marketing Strategy
937 views
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By Chris JenkinsonRecently published1 topic

5 Common B2B Marketing Mistakes You Might Be Making

The B2B marketing landscape is shifting and evolving at its fastest ever pace. Any number of tools, techniques and strategies that once guaranteed success no longer apply. In fact, they could stand to have the opposite of the intended effect. Hence, it’s important to take an occasional step back from your B2B strategy and question which outdated methods you may well be holding on to. If any of the following apply, you’re almost definitely hindering your progress and performance from within: Mistake #1: Insufficient Promotion

Primary topic: Marketing Strategy
Marketing Strategy
717 views
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By Chris JenkinsonRecently published1 topic

Three Ways to Earn More Natural Links

It’s no secret that inbound links are pure gold for any website. Not just in terms of SEO, but for their ability to drive a strong and constant stream of traffic in your direction. Unfortunately, earning links the natural way has never been easy. Particularly problematic in an era when buying links simply isn’t an option. Unless you want to fall out of favour with Google and Co., you need to earn your links through good old-fashioned hard work and determination.r

Primary topic: Marketing Strategy
Marketing Strategy
703 views
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By Chris JenkinsonRecently published1 topic

Is Your Website In Need Of A Facelift? Six Top Tips That’ll Help Smooth Your Redesign

Most websites undergo some revamp during their lifecycle. Maybe your website isn’t converting for you and you’re convinced it’s down to the design. Perhaps you’ve clocked your closest competitor’s swish new ‘bells and whistles’ website that rather puts yours in the shade. Or could it simply be that the nature of your business has changed over several years. You’re plugging different products and services to a different audience than before.

Primary topic: Marketing Strategy
Marketing Strategy
1,054 views
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By Chris JenkinsonRecently published1 topic

What to Consider when Using an Internet Marketing Agency

If you decide that you need some help carrying out advertising for your business then you may wish to consider finding an internet marketing agency. This article explains what you should look out for. The invention of the internet has meant that the way people spend money and buy items has completely changed. These days if people wish to buy a product or service from a business they will conduct their research online. For this reason internet marketing is vital if you wish to capture as much of the market as possible.

Primary topic: Marketing Strategy
Marketing Strategy
1,112 views
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By Chris JenkinsonRecently published1 topic

10 Mistakes that Can Hinder Content Marketing

It’s never particularly nice to be told you’re doing something wrong. Nevertheless, research would seem to suggest that most smaller businesses face the same common pitfalls with their content marketing strategy. The good news being that in all instances, the following errors and oversights are easily corrected. It’s simply a case of identifying them where they exist, implementing the necessary corrective measures as required: 1. Prioritising quantity over quality

Primary topic: Marketing Strategy
Marketing Strategy
725 views
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By Chris JenkinsonRecently published1 topic

Get Your Business Talked About – Start a Viral Marketing Campaign

You can create a buzz around your products and services through viral marketing, although some businesses are more naturally suited to viral advertising than others. A successful viral marketing campaign always begins with the development of a quality viral, whether it's a video, e-report, image, or interactive game. Equally as important as creating quality content is seeding your viral ad. Seeding means distributing your content online by placing it within sites, message boards and communities frequented by ‘opinion formers’ – and trusting that they will see fit to ‘pass it on.’

Primary topic: Marketing Strategy
Marketing Strategy
986 views
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By Chris JenkinsonRecently published1 topic

Floor Graphics: Exceptional Merchandising And Branding Tools Whatever Size Space You’re Working With

What do you do if you’ve only got a small space to work with? At an exhibition, say, or a point of sale . . . First and foremost, you need to make use of the whole area, without giving the appearance of clutter. As with all forms of advertising, white space is important. Eye-catching floor graphics are an exceptional merchandising or branding tool. They are perfect for drawing attention to a promotion, sponsorship, or endorsement. They are particularly suitable for product launches and special (limited time) in-store offers.

Primary topic: Marketing Strategy
Marketing Strategy
1,410 views
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By Chris JenkinsonRecently published1 topic

Email marketing – hitting the right targets

In this digital age, email marketing is one of the fastest ways for a small business owner to get their message across to the largest number of possible clients. It is an inexpensive, easy process and, if done correctly, can reap significant rewards. Done badly or carelessly, however, and it can lose you clients.

Primary topic: Marketing Strategy
Marketing Strategy
1,039 views
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By Chris JenkinsonRecently published1 topic

Tips for Successful Online Business Marketing

In order to successfully run a business you need to give careful consideration to internet marketing. This article will advise you on the areas you need to think aboutr It is important to understand what internet marketing is and how it works if you wish to make a success of your advertising. In the main, marketing online is about providing your potential customers with information on what it is you do or sell and offering them answers to any questions that you may have. 1. Search Engine Optimization

Primary topic: Marketing Strategy
Marketing Strategy
927 views
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By Chris JenkinsonRecently published1 topic

How to Create a Website to Help Market Your Home Business

If you decide to set up your own home business then having a website to help with your marketing is something that you should definitely consider. These days the majority of people will search for a local or national business using the internet so if you do not have a site you will be missing out on potential customers. A website is also a great way of letting people see what it is you do as well as providing answers for the many questions that they may have.

Primary topic: Marketing Strategy
Marketing Strategy
530 views
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By Chris JenkinsonRecently published1 topic

Get a Better ROI from Your Digital Marketing

The latest research from Barclays Corporate predicts that purchase transactions made via tablets and mobile devices will hit the £20 billion mark over the next 10 years. Interestingly, Barclays’ survey of 3,000 consumers reveals that 52 per cent currently use Smartphones at some stage of the shopping process. In addition, the Internet Advertising Bureau UK recently reported that the first half of 2011 (from January to June) saw a quarter of a billion pounds increase in Internet advertising over the same period in 2010.

Primary topic: Marketing Strategy
Marketing Strategy
1,145 views
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By Chris JenkinsonRecently published1 topic

Using Article Marketing To Promote Your Website

Internet article marketing refers to the practice of companies posting keyword-focused articles on relevant article directories to promote their products and services. Article marketing can really benefit businesses if the directories they choose have a good reputation and strong search engine rankings, as then they will get a lot of readers. Each article will contain links to the company’s website so in theory if there are plenty of readers, this translates to increased traffic to their website.

Primary topic: Marketing Strategy
Marketing Strategy
1,096 views
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By Chris JenkinsonRecently published1 topic

Muscle Building Is A Life-Changing Process . . . Here’s What You Need To Know Before You Start

So you want to begin a muscle building programme? You’ve decided you want to purchase muscle building supplements that will kick-start your muscle building drive. You want the best whey protein, Creatine and so on . . . and you’ve identified a trusted online supplier that has everything you need. That’s great. But there are some important considerations you should bear in mind before you get cracking with your new muscle building initiative. What is your overall health like? Because successful muscle building is derived from good nutrition.

Primary topic: Marketing Strategy
Marketing Strategy
1,293 views
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By Chris JenkinsonRecently published1 topic

How To Avoid A Break-In

As anyone who has experienced a break-in will know, it can be an incredibly stressful experience. It is not just the loss of or damage to property that is at issue – many people feel personally traumatised at the idea that somebody has invaded their own space. To avoid this happening, and to try to put your mind at ease a little when you go away, it is essential that you take some sensible precautions to keep your home secure. As we shall see, this can be anything from installing intruder alarm systems to more simple considerations like ensuring doors and windows are properly secured.

Primary topic: Marketing Strategy
Marketing Strategy
1,454 views
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By Chris JenkinsonRecently published1 topic

Tips for Running a Home Business When you Have Children

Setting up a home business when you have children can be a great way to work whilst being able to look after your children at the same time. It also means that you can enjoy seeing your children without being tied to working set hours and for many parents this is a great incentive to having a home business. Providing that you plan everything thoroughly and do not take on too much work then you should be able to enjoy a successful career. Of course, there will also be times when working might prove difficult, but the same could be said of having children and working a normal office job.

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

Five Critical Landing Page Errors to Avoid

Landing pages are every bit as important as every other element in your overall marketing strategy. It’s one thing to drive even the most targeted traffic to your website, but doing so is redundant if your landing pages are substandard. When evaluating any number of poor-quality landing pages, you tend to notice certain patterns. Certain common errors that even today are rife. Not to mention, the kinds of errors that contribute do a number on the overall performance of your business.

Primary topic: Marketing Strategy
Marketing Strategy
913 views
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By Chris JenkinsonRecently published1 topic

How to get the most out of Forum Marketing

Forum marketing is a great way to speak directly to those most interested in what it is your offer or sell. However you need to make sure that you approach this type of marketing with care. Marketing your business is an important consideration if you want it to be as successful and profitable as possible. There are a number of different ways that you can approach this but just one of the more modern methods is using forums as a platform for your marketing.

Primary topic: Marketing Strategy
Marketing Strategy
1,035 views
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By Chris JenkinsonRecently published1 topic

Tips For Planning a Successful Virtual Event

Putting on an immersive online event isn’t as easy as it sounds. Virtual events have become the norm over the past 18 months, but still represent uncharted territory for many businesses. While the event itself is (of course) what matters most, it’s how you plan and generate hype for your events that makes all the difference. If everyone is well and truly on board before it even starts, it’s much more difficult to go wrong. With this in mind, here’s a quick rundown of a few essential tips and guidelines for planning and hosting a successful virtual event:

Primary topic: Marketing Strategy
Marketing Strategy
432 views
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By Chris JenkinsonRecently published1 topic

Five Ways to Boost Your Email Marketing Strategy

Anyone who doubts the power and effectiveness of e-mail marketing clearly isn’t getting the job done properly. Pound for pound, an effective e-mail marketing campaign can deliver a stronger and more consistent ROI than almost any comparable strategy. It’s just that in order to succeed with e-mail marketing, you need to show your campaign and your customers a fair amount of TLC. Taking a look at things from a 2019 perspective, here are five actionable yet effective ways of taking your e-mail marketing strategy to the next level: 1. Take Subject Lines More Seriously

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

Setting Up An Online Marketing Consultancy Firm

As the percentage of firms without an online presence becomes smaller, internet marketing is becoming ever more lucrative. From multinational corporations to high street florists, marketing online has proven time and time again to be extremely profitable. As a result, the internet marketing consultant has become a popular, well paid job. So just how would you go about setting up your own online marketing consultancy firm?

Primary topic: Marketing Strategy
Marketing Strategy
1,298 views
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By Chris JenkinsonRecently published1 topic

Achieving a Successful Home Business Career

Not everyone who sets up a home business will be successful, so it is important to plan well in advance. Obviously one of the main factors in achieving success is building your reputation and producing high quality work, but you will also need to consider where you work and marketing your business. Finding a Location

Primary topic: Marketing Strategy
Marketing Strategy
1,153 views
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By Chris JenkinsonRecently published1 topic

Using Link Building to Improve Website Rankings

Running your own business requires much time and dedication if you want it to be as successful as possible. For this reason it is important that any online content, such as a website or blogs, ranks high in an online search. With competition always increasing it can be difficult to keep your sites above those of your opposition. However there is one great way that may help you to improve your internet marketing rankings and this is something that is often referred to as link building; essentially this aids website optimisation. 1.Link Building Explained

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

The Secrets to a Successful Content Audit

Chances are that to some extent or another, you already carry out content audits. And if not, you definitely should! The primary purpose of carrying out content audit is to slowly but surely build a database packed with priceless information about the way your business performs. It can be slow going at first, but over time will provide you with a resource that’s essentially a proven blueprint for success. If you’re interested in making this happen, here’s a quick rundown of just a few tips for getting it right when it comes to carrying out a content audit: 1. Have a content strategy

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

Search Engine Optimization and Internet Marketing

If you have come across internet marketing before then you will no doubt have heard many people talking about search engine optimization, or SEO, but what exactly does this mean and how can it work for you? Essentially it is a way of being aware of what your potential customers look for online and the way in which they search for similar companies. It is important to understand that SEO is crucial if you want to make a success of your online marketing and make your business profitable. 1. How to Get Started

Primary topic: Marketing Strategy
Marketing Strategy
1,028 views
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By Chris JenkinsonRecently published1 topic

Split Testing: The Basics

Getting to grips with analytics for the benefit of your online business is crucial. But what do you do after arming yourself with all this data? You’ve tapped into important insights into how your business is performing, but what’s next? The answer – a campaign of strategic split testing. It’s important to acknowledge how all the data in the world is of no real value, if you don’t know what to do with it. Or as is the case with many, decide not to act on it. Nevertheless, fail to take advantage of the data you collect and you could be selling your business short.

Primary topic: Marketing Strategy
Marketing Strategy
791 views
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By Chris JenkinsonRecently published1 topic

The 8 Best Ways to Generate More Blog Traffic

Whether you have set your sights on 100 visitors, 1,000 visitors or 100,000 daily visitors, the same steps need to be taken to drive more traffic for your blog. Just to put the competition you are up against into some kind of context - it is estimated that around 7.5 million blog posts are published on a daily basis. WordPress alone publishes more than 70 million blog posts per month, making it difficult to make your voice heard above the noise.

Primary topic: Marketing Strategy
Marketing Strategy
435 views
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By Chris JenkinsonRecently published1 topic

8 Simple Steps to Outstanding Email Content

If you are looking to orchestrate a successful email marketing campaign, nothing matters more than content. Something of a no-brainer, given how an email with no content is basically a blank page. Still, it’s amazing how few companies genuinely invest the required time and effort in the creation of killer email copy. Construct yours in accordance with the following eight steps to avoid becoming another unfortunate statistic: 1. Create a hookr

Primary topic: Marketing Strategy
Marketing Strategy
1,081 views
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By Chris JenkinsonRecently published1 topic

The Key to a Killer Call to Action

It’s no secret that the not-so humble CTA represents one of the most important elements in any marketing strategy. It’s also no secret that the effective and strategic use of CTAs can make the most incredible difference to conversion rates. The question being – what’s the secret (or secrets) to the kinds of CTAs that deliver measurable and on-going improvements? First Person Voice

Primary topic: Marketing Strategy
Marketing Strategy
928 views
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By Chris JenkinsonRecently published1 topic

How to Maintain Customer Loyalty in this Highly Competitive Age.

80% Of Your Income Will Come From 20% Of Your Customers, arguably the Internet has given us more choice than ever before about whom we decide to do business with. Or otherwise. And even if you don’t currently trade online, if you’re in business you’ll almost certainly have a website where prospective customers can check you out before deciding to put some business your way. Once you have your customers on board, the trick is keeping them happy. Here are six top tips for encouraging customer loyalty to your brand: 1. Go the Extra Mile.

Primary topic: Marketing Strategy
Marketing Strategy
1,137 views
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By Chris JenkinsonRecently published1 topic

How Creating Articles can Help Advertise your Home Business

It is vital that at all stages of running a home business you continue to advertise what it is you do to as many people as possible. One way in which you can do this is to create articles based on your business and your area of expertise. If you have little experience of writing then you may find this slightly daunting, but all you need to do is simply write about what it is you do! Bear in mind when writing these that you need to get the most out of your articles to obtain as much exposure as possible for your business.

Primary topic: Marketing Strategy
Marketing Strategy
1,290 views
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By Chris JenkinsonRecently published1 topic

Using Vinyl Signs to Draw Attention And Market Your Business

If you’re using vinyl signs to advertise your business they should say: ‘Look at me!’ This means they need to be bold and arresting, yet simple enough to not distract from your core brand message. There are plenty of things to consider if you really want your signs to make an impact and bring in the crowds. Here are just a few:

Primary topic: Marketing Strategy
Marketing Strategy
1,732 views
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By Chris JenkinsonRecently published1 topic

Business Plans for Setting up a Home Business

A business plan is essentially a document that will illustrate your business and the objectives and strategies that you have as well as how you feel it will work financially. By having a plan it means that you will be able to gauge the success that your new home business will have. 1. Why Should I have a Business Plan? It is common practice for someone who is thinking of starting a new home venture to need a business plan. Often these will be essential before you can obtain a business loan should you require one.

Primary topic: Marketing Strategy
Marketing Strategy
1,275 views
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By Chris JenkinsonRecently published1 topic

Different Methods of Online Marketing

With so many different options for marketing online it is important that you choose the one that is right for your business. This short article outlines a few of the main types that you may like to consider. There are a huge number of options available to you regarding the marketing of your business. To begin with you might like to try some of the free methods alongside the paying options to allow you to put your money into other areas of the business. Listed below are just some of the marketing options that are available to you along with a brief explanation of how these will work.

Primary topic: Marketing Strategy
Marketing Strategy
1,174 views
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By Chris JenkinsonRecently published1 topic

Make Learning English Fun For Kids

As any parent or carer knows, it can be hard to hold a child’s attention for any period of time. Because of this, if you really want them to learn something you have to make it fun for them. We know that children find it easier to pick up new languages than adults, so if you want your child to learn English then the younger they start, the better. Here are some tips to help encourage them to learn the language, and make your job easier as well:

Primary topic: Marketing Strategy
Marketing Strategy
1,671 views
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By Chris JenkinsonRecently published1 topic

How soon should you start planning your wedding flowers?

How soon should you start planning your wedding flowers? Sooner than you think. The ideal time is 12-18 months before the day of your wedding. Why so early? Because if you want your chosen florist to create your dream arrangement for the biggest date on your calendar, then they will need plenty of notice. The majority of florists are only able to cater for one wedding per weekend, and you don’t want to end up disappointed.

Primary topic: Marketing Strategy
Marketing Strategy
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