Articles
Browse every published article connected to Dave Sherwin, with exact attribution and full-archive search.
Articles
Browse every published article connected to Dave Sherwin, or search within this exact expert archive.
Facebook marketing is still frustrating to a lot of entrepreneurs and marketers who face a moral dilemma: How to do Facebook marketing without ticking off their friends and family. Even big corporations deal with this, as somebody in the corporation has to have a real profile, just to open the corporate page. Who volunteers for that?
Effective marketing strategies are much easier to find and duplicate than to create. Marketing is largely a matter of trial and error, so while original thinking and thought leadership are great attributes, it's probably more profitable for most marketers to find existing, proven methods, and apply their own twist to it, than to try to be completely original all the time. Let other people do the trial and error, while you focus on results with proven strategies. Sounds lazy, I know, but for most businesses and entrepreneurs it's the most effective and profitable strategy.
While there's many laws of marketing, these four laws particularly apply to the home based market. And while they are very simple, I think the reason for failure among the home based market crowd is often a misunderstanding of one or all of these laws: Law 1. It’s a numbers game. Whoever ...
Forum marketing is a great, but abused method of marketing a site, especially for a home business person or small business entrepreneur. Unfortunately, many people that think they are doing effective "Forum Marketing" are really just being glorified spammers. So this article is not designed to be a comprehensive training on Forum Marketing, as there is already a ton of great content out there about that, but rather a collection of Forum Marketing Tips and ideas.
In your Twitter marketing, you may be wondering how to handle Twitter Direct Messages, or "DM's" Well, DM can also stand for the following: Delete Me! Dumb Message! Dismiss Me! Deceptive Mirage...? OK, now it's getting silly. But you get the idea. Direct Messages, at least for marketers who are aggressively using Twitter, are a waste of time. Remember, 90% of them are automatically generated, and those that aren't are rarely replied to anyway. So what's the best way to handle Direct Messages? Delete!
How good is your personal Web Presence? By "web presence," I mean your over-all exposure on the internet. One way to find out is to ask yourself these questions: 1. Google your name. Are you on the front page? Second page? Or are you M.I.A. (Missing In Action!) 2. Do you have a Facebook ...
People ask me all the time how I got my blog in the top 100,000 on Alexa. And as much as I'd love to say it's because of great content, or some special skill, I have to admit that the biggest reason is simply time and consistency. And after coaching hundreds of clients in blogging and social marketing, I have noticed something interesting. No matter what their niche, how good a writer they are, or how pretty looking their blog is, blog success always seems to come to those who post often, and for long enough. The challenge seems to be that first eight weeks.
There is so much bad information out there about duplicate content, that I want to cover the issue, what it is, why you might want to use it, how you should use it, and where and where not to use it. (There are two types of duplicate content, dupe content within a site and dupe content between ...
In my 16 year stint as an Entrepreneur, I've learned, forgotten, and learned again a lot of great ideas and business habits for Entrepreneurs. Recently I decided to re-commit to some of the best ideas I've discovered. Here are my top ten best habits I'm striving to implement: 1. Have a clear, ...
I'm going to share some thoughts on list building, because I think it's the biggest weakness home business people have. If you have been in a home business any length of time, you've heard some guru say, "Treat it like a business." But too many people don't know how to do that. Here are five key ...
Database marketing is easier and less expensive than ever before. Yet many businesses treat their customer and prospect databases the same way spammers treat their scraped and purchased databases; not very well! Here are 7 tips on how to communicate effectively with all of your database prospects and customers.
Link Popularity is critical for those of us who actually want to get our sites noticed. And if you want to build a long term, sustainable income and lead source with your site, you need to understand how the search engines measure and qualify the links into your site. Link Popularity ...
There are definitely more than 7 blog mistakes people make, but having coached a lot of people in blogging, and owning a high traffic blog myself, I have identified these as some of the worst offenders. It's estimated that there's 115 Million blogs online, and let's face it, most of them suck. ...
Twitter Marketing is cool, it's hot, but is it effective? For example, list building has been a primary activity for online marketers for years, but now newbies are getting confused. How does Twitter marketing help in list building? Can your followers be considered a list? If so, how effective is a Twitter list compared to an e-mail list? Before web 2.0, there was only one kind of list. An e-mail list. Home marketers spent all their time trying to build their list, then market to that list with e-mail blasts and auto-responders.
Sometimes we learn more from failure than success. Let's take the recent MLM failure of three companies. Efusjon, Buzzirk Mobile, and iJango. And let me make it clear that when I say "mlm failure," I'm not saying the companies have gone under, but have simply had massive public image "crash and burn" experiences. First of all, Efusjon. Efusjon launched with a ton of hype, a unique story, and guns blazing. You may have heard of the Facebook application growth strategy that is the reps primary pitch. Unfortunately, the truth is there is NO Facebook connection.
I can't help notice how many "Secret" fans are still broke. They're probably a happier broke, but still broke. And I can't help thinking that they just don't get it. Here's an example: recently I was talking to a die hard "The Secret" fan about a challenge in our business. His advice was to sit and visualize the problem gone, and feeling happy and fulfilled. He gave me a passionate lecture about it. But he didn't like my response. I told him to image being in a room with a smelly pair of shoes in the middle.
Have you heard of the "Twitter Slap?" Recently hundreds of thousands of Twitter users had their accounts shut down. And the Twitter Slap is expected to be an on going process, as Twitter aggressively monitors it's users to weed out spammers and abusers. Twitter marketing is an outstanding method of increasing your business reach and influence, but if you abuse it, Twitter will shut you down. Are you at risk of a Twitter slap? You could be if: 1. You follow too many people too quickly.
One of my favorite Twitter marketing tools is TweetDeck. (http://tweetdeck.com/beta/) It's a better way to use Twitter tha Twitter itself! If you are using Twitter in your marketing, TweetDeck allows you to view all your relevant info in one simple console. It's a free download, and currently ...
Somebody in the network marketing business asked me today if they could really compete in keyword competitive situations. In other words: why try to get natural traffic if I'm competing against so many people? How can I compete? It's a great question, and a common misunderstanding. But here are ...
Believe it or not, the ultimate place for copy samples is the National Enquirer. To demonstrate why, I'll ask you a question: which American newspaper pays it's writers the most money? What would you guess? The USA Today, Wall Street journal, New York or Los Angeles Times? Those would be good ...
For four years I have been developing a marketing principle we call "Lighthouse Marketing." People love the imagery of the Lighthouse, and since we started, it seems like the principle of attraction has become the next big thing. Recently I picked up a coffee table book about Lighthouses by ...
I recently made some changes to my daily method of operation, after attending the Stompe et LIve 7 event. One of the things that was really cool for me was being in a room with so many talented marketers. Many of them were millionaires and every presenter was unbelievably successful- and I ...
The days of content disappearing into cyberspace are over. Everything we do online is tracked, recorded, and often displayed somewhere. Each of us is tweeting, face-booking, and you-tubing a legacy that our great grandchildren will read. The question is, will we be proud of our online legacy? ...
The 5 biggest marketing mistakes I have seen (and done myself!) are things that can be easily corrected. It's been said that "A problem identified is a problem half solved," so after personally coaching hundreds of people, and seeing everything from miserable failure to fantastic success, here's ...
Have you heard the buzz about press release marketing, but are confused as to how a press release can benefit you? Then you're not alone. Most entrepreneurs believe press releases are only for giant corporations, so they aren't using them. Which just means more opportunity for you. It used to ...
Article Marketing has been promoted as one of the key online business building strategies for years, yet very few people have been successful with it. I think the main reasons people fail with it is because they perceive it as being a lot of work, and they don't see results quick enough. Two ...
I had an epiphany lately that really effected my own marketing attitude. I wanted to write about the "250 Article" concept. It's simply a theory that article marketing success hits at around the 250 article mark. I was hesitant to write about it, because in my space (the work from home/ make ...