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Articles by Diane Conklin

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120 articles by Diane Conklin · showing 20

Browse every published article connected to Diane Conklin, or search within this exact expert archive.

By Diane ConklinRecently published1 topic

Making Business Personal Again

It’s not uncommon to find that as businesses grow they have a tendency to lose sight of the very things that made them who they are. That thing is the relationships the business has built and maintains with its list - the people on your list who have contributed to our success. Your clients! People are so important, they’re the most important part of your business. They’re in our coaching programs, they have invested in our products and services and many of them have watched us develop from individuals with an idea into full-fledged businesses with missions and goals.

Primary topic: Business Consulting

Business Consulting

667 views1.7/5 (3)

By Diane ConklinRecently published1 topic

Everything Is Marketing

Marketing is one of the most powerful tools you have in your business. Once you can begin to think of every aspect of your business as a form of marketing, you begin to think like a marketer instead of just a business owner. Your brand, your logo, your colors, your personal style and the way you greet customers, clients and prospects is all marketing. The way your staff presents themselves and everything having to do with your business; it’s all marketing.

Primary topic: Business Consulting

Business Consulting

714 views

By Diane ConklinRecently published1 topic

Mindset Or Business First

Are you a business coach? Do you have a coach? What do you think is the most important aspect of coaching? Do you focus on mindset issues or business first? There’s no clear-cut answer, no answer that spans across the board and fits all situations because each person, every business owner and every coach is different.

Primary topic: Business Consulting

Business Consulting

717 views

By Diane ConklinRecently published1 topic

Using Continuity In Your Business For Guaranteed Income

We could easily spend days talking about the masterful marketing techniques of the cruise industry. If you’ve never been on a cruise and you get the chance, you should take it. There are great marketing and business lessons to be learned on cruises. Just watching and paying attention to how they market everything and thinking about how it pertains to your business can make the cruise so worthwhile. This isn’t about selling you onto a cruise. This is about lessons learned just by watching what others do. The cruise industry is an industry that really capitalizes on what they do.

Primary topic: Business Consulting

Business Consulting

461 views

By Diane ConklinRecently published1 topic

A Major Reason Businesses Fail... Lack Of Business Systems

One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are absolutely correct, you do need people to run the systems, systems you have in place for them to follow, systems that make their jobs simpler and more duplicatable.

Primary topic: Business Consulting

Business Consulting

1,549 views2/5 (1)

By Diane ConklinRecently published1 topic

Is There A Difference Between Strategy And Tactics And How You Use Them In Business?

Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about and utilize strategy in our business and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation, like using a tactic to get you to do something. It’s sort of like the subtle difference between persuasion or influence and manipulation.

Primary topic: Business Consulting

Business Consulting

878 views

By Diane ConklinRecently published1 topic

Do You Really Want To Be Number One?

We all strive to be number one, meaning we want to be the best, we want to finish first and we want to be ahead of the pack. The number one is the worst possible number there is in business and marketing. Why? A lot of business owners use one marketing message, only one media to get their message out, have only one stream of income in their business, are only doing one thing or have only one product or service they offer. This strategy is really scary if you take some time to look at it.

Primary topic: Business Consulting

Business Consulting

573 views

By Diane ConklinRecently published1 topic

You Don't Have To Be Held Hostage By Your Business or Your Employees Ever Again...Business Systems Provide The Most Profitable Solutions!

Most businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered, to processing refunds, to running successful events can and should be systematized. Standards should be put in place so everyone knows what is expected of them and their job position.

Primary topic: Business Consulting

Business Consulting

634 views

By Diane ConklinRecently published1 topic

Who Should Be Using Social Media Today?

Do I really need to be using social media in my business is a common question and one more and more business owners seem to be asking more and more lately. Is social media right for my business? Do I really need to add this media to what I’m doing now? The list of questions goes on and on and on. The question behind the question, and the real question, business owners really are asking is can my business profit from social media? What are the real advantages of adding and using social media? Those are the answers they really want.

Primary topic: Business Consulting

Business Consulting

804 views

By Diane ConklinRecently published1 topic

Discover The Secret of Niche Marketing And Double Your Profits

Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. If that’s the kind of wealthy you’re looking to be, it’s time to start considering niching your products and services to more specific types of clients.

Primary topic: Business Consulting

Business Consulting

644 views

By Diane ConklinRecently published1 topic

Stand Up & Stand Out In Your Business: How To Get Recognized As A Champion

Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other business owners who have products – services and niches similar to yours. Here are 5 tips to Stand Up in your niche and separate yourself from all others…. 1. Provide clear solution for your clients and help them achieve their goals.

Primary topic: Business Consulting

Business Consulting

868 views

By Diane ConklinRecently published1 topic

Are You Working Hard or Working Right

Having grown up on a 75 acre farm, nobody ever talked about working right. Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do with chickens, pigs, cows, and horses, gardens and fields. Growing up on a farm, was a great way to grow up, it was a great life, and a lot of fun.

Primary topic: Business Consulting

Business Consulting

900 views2/5 (1)

By Diane ConklinRecently published1 topic

No Follow-Up

You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that their work is done. The smart marketers, like you, know this is just the beginning. This is where the fun starts. The real money is made after the initial sale, on the backend. Your follow-up system can decrease refunds by as much as 53% and increase backend sales 100 times, or more.

Primary topic: Business Consulting

Business Consulting

1,216 views

By Diane ConklinRecently published1 topic

Do You Listen?

As marketers you don’t often hear us talk much about listening to your gut or your intuition, or whatever you call it. Mindset is a favorite for some. Whatever you call it, it’s something we’ve been working on a lot over the course of the last year or so and although we haven’t talked much about it, it’s been noticed. Many people have noticed the changes that are occurring. We still have a long way to go, but it’s a journey right? One we’re very much enjoying right now too.

Primary topic: Business Consulting

Business Consulting

1,019 views

By Diane ConklinRecently published1 topic

13 Best Ways to Stimulate CREATIVITY or Unlocking “Brain Freeze”

Last week I was speaking to an advisor of mine. We had talked about writing and creativity. She perceived that I was a creative person. I told her that I grew up avoiding reading and writing because I was criticized and punished frequently by parents and teachers. Of course, I avoided working on those skills because I was weak in them. I convinced myself that I didn’t like to read, because I read slowly and couldn’t write because I couldn’t spell. This issue really affected my self confidence all through formal schooling and as an adult. As an adult, I was diagnosed as dyslexic.

Primary topic: Business Consulting

Business Consulting

2,612 views

By Diane ConklinRecently published1 topic

Are You Taking Advantage Of All The Hidden Money Opportunities In Your Business?

When you go places and do things, do you look for the marketing and business lessons that are there? Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all have the potential to do things right and things wrong. Let’s first consider the hidden money in your business. And, then, we’ll find some other interesting examples of where other companies have found hidden money in their businesses and how they are capitalizing on it.

Primary topic: Business Consulting

Business Consulting

905 views

By Diane ConklinRecently published1 topic

Be Authentic In Your Business & Your Life

There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is, what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s talking about it in different ways lately, but it seems everywhere you go, somebody’s talking about being authentic. The dictionary defines authentic as “the quality or condition of being trustworthy or genuine.” It also uses words like genuine, real, and character.

Primary topic: Business Consulting

Business Consulting

1,168 views

By Diane ConklinRecently published1 topic

Do You Step Over Dollars To Pick Up Pennies?

Every year for the past 6 or 8 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We always start off the day with a nice breakfast.

Primary topic: Business Consulting

Business Consulting

4,008 views

By Diane ConklinRecently published1 topic

Are Your Clients Helping You Be More Successful?

Superbowl happens only one time every year, and I’m a huge sports fan, so I really enjoy that time of the year. For the first time in history, the Superbowl has just been granted to an “outside” stadium. This year, I was even more excited because I’ve followed Peyton Manning since he was in college at the University of Tennessee, where I am an alumnus. So, I am also an Indianapolis Colts fan too.

Primary topic: Business Consulting

Business Consulting

916 views

By Diane ConklinRecently published1 topic

Mindset and Business. . .One of the Most Misunderstood Concepts in Business & In Life

Let’s take a few minutes to discover just how important mindset really is, not only to the success of your business, but to your overall success and happiness in life too. Mindset is really the mental attitude that determines how you will interpret and respond to situations. It’s about how you look at things, what you expect and how you respond – in every aspect of your life. Mindset and mental attitudes are important in these major areas in our lives: • Mental • Emotional • Physical • Spiritual • Financial

Primary topic: Business Consulting

Business Consulting

1,003 views

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