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82 articles by Donna Gunter · showing 50

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By Donna GunterRecently published1 topic

Article Marketing: 7 Steps to a Great Author Resource Box That Drives Targeted Traffic to Your Site

Syndicating your articles online, also referred to as article marketing, is the #1 way to drive traffic back to your web site, if done correctly using an author resource box. Why? Because content is king in this new age of Internet marketing. While I've always advocated great content as a part of your marketing strategy, it's even more vital today as the search engines continue to change and update their algorithms to determine what sites they display on the first page of a search.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Social Networking: 10 Steps to Finding Your Target Market in Facebook

Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you increase the size of your email list and help you grow your business. The key to success with this strategy is making sure that members of your target market are in your network. Facebook is very strict and very particular about how its participants contact each other. Facebook limits the number of new invitations that can be sent in a given day or week.

Primary topic: Internet Marketing
Internet Marketing
1,711 views3.5/5 (2)
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By Donna GunterRecently published1 topic

Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways

One of the quickest ways to build your email marketing list is by creating an ethical bribe, or what I refer to as a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box. What are the two most important characteristics of an effective client attraction device?

Primary topic: Internet Marketing
Internet Marketing
997 views3/5 (1)
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By Donna GunterRecently published1 topic

How to Market Benefits vs Features

One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though this skill is critically important, I would guess that less than 10% of business owners truly understand it. Not surprisingly, it's also the primary reason that so many marketing campaigns fail. Think about the products and services that you buy. Why did you purchase them?

Primary topic: Internet Marketing
Internet Marketing
848 views3/5 (1)
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By Donna GunterRecently published1 topic

3 Ways to Improve Customer Service with Help Desk Software

When you start your online business, you have very few customer service issues. Those that do emerge can usually be handled fairly easily via email or a phone call, and you'll probably resolve most of these yourself. However, as your business grows and you begin to develop products and programs, the number of customer service issues increases, as well. You then begin to look for a way to delegate this task, but if you don't have procedures outlined for how you have handled these issues in the past, it becomes difficult to train your team on carrying out these procedures.

Primary topic: Internet Marketing
Internet Marketing
1,368 views
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By Donna GunterRecently published1 topic

13 Essential Wordpress Plug-ins for Every Wordpress Installation

I'm just now jumping on the Wordpress bandwagon and am starting to convert many of my sites to Wordpress. Now that I've decided to use this platform, I needed to determine which plug-ins were most essential to my site's success. If you don't carefully select your plug-ins, you can accidentally subject your site to some virus or malware and have to spend many, many hours troubleshooting the problem.

Primary topic: Internet Marketing
Internet Marketing
1,847 views3.7/5 (3)
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By Donna GunterRecently published1 topic

Do You Use Your Introversion as An Excuse for Not Marketing Yourself?

I've often been complimented on my ability to be fearless. No, I've never skydived from a plane or bungee-jumped from a bridge, but I have taken chances and risks in my life that friends told me that they'd never take. Most surprising was that I'd do these things given my natural introverted personality. However, in my early years, I fought my introversion as hard as I could, feeling that those who acted in extroverted ways got more rewards. I continuously challenged myself and my introversion.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

ECourse Marketing: 10 Steps to Triple Your Prospect Conversions with an Email Mini-Course

For years, I've been giving away a PDF ebook as my client attraction device to entice prospects to sign up for my list. This strategy has served me well as a way to grow my list. However, what I've discovered during that time is that many people download my ebook and then never open it. So, as you might imagine, my rate of converting a customer prospect to a buyer isn't as high as I'd like.

Primary topic: Internet Marketing
Internet Marketing
1,863 views
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By Donna GunterRecently published1 topic

Internet Security: 8 Proven Tactics to Eliminate Threats from Spam, Viruses, and Hackers

As an online business owner, you face treacherous Internet security risks every single time you're online. Viruses, hackers, and spam await you at every turn. The reality is that these threats are always going to be a component of being online and doing business online. Unfortunately, they seem to be here to stay. Given that, there are a number of precautions you can take to make yourself, your business and the visitors to your site as safe as possible. Here are 8 tactics proven to enhance your Internet security: 1. Virus Protection.

Primary topic: Internet Marketing
Internet Marketing
1,376 views
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By Donna GunterRecently published1 topic

Twitter Marketing: How to be Follow-Worthy on Twitter

I often get asked the question, "How do I get more followers on Twitter?" Many of my clients want to pay a sum of money for the latest scheme to get them 10,000 new followers in 24 hours or some such nonsense as that. As in all marketing strategies, it's not the number that counts. Rather, it's the quality in the numbers that really matters. So, 10,000 followers who are not members of your target market are fairly useless to you.

Primary topic: Internet Marketing
Internet Marketing
612 views3/5 (1)
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By Donna GunterRecently published1 topic

7 Reasons Why an Online Business is the PERFECT Business for Introverts

I recently realized that much of my 1970's childhood upbringing both enhanced my natural tendency toward introversion and prepared me to own a virtual online business. I grew up out in the country, about 10 miles out of town. My friends lived 10 miles from town in other directions (about 20 miles from me), and my parents, having raised my siblings and me with a Depression-era mentality, didn't believe it was necessary to chauffeur us from place-to-place like parents do today.

Primary topic: Internet Marketing
Internet Marketing
2,446 views2/5 (4)
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By Donna GunterRecently published1 topic

Business Planning: Your 17-Point New Year's Business Inventory and Cleanup

A new year always brings New Year's resolutions, as well as the urge to purge things from your life and business and begin anew. I caught the decluttering bug betwee Christmas and New Year's Day this year and removed from my office many boxes of physical materials that had served me well once upon a time but I had now "outgrown."

Primary topic: Internet Marketing
Internet Marketing
1,155 views4.5/5 (2)
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By Donna GunterRecently published1 topic

10 Proven Methods to Promote Your Free Client Attraction Device

Your client attraction device, also known as an ethical bribe or free taste, is the information that you give away on your site in exchange for a visitor's name and email address. I call it a client attraction device because it helps to build your list. Unfortunately, just like a product that you sell on your site, your client attraction device also has to be promoted. What do you need to do to get prospects to discover and sign up for your client attraction device? Here are the 10 most effective ways to promote your client attraction device:

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

How to Create Your Target Market Profile

Much has been written on how to locate and define your target market. However, there is a problem with this process. Once you have defined that target market, you're probably completely overwhelmed with all the details and facts you have collected about this target market and have absolutely no idea about how to use this information. Rather than trying to cover all characteristics of your target market in your marketing efforts, pick out a dozen or so traits of your target market and create a target market profile that is a description of one member of your target market.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

How to Become Your Industry's Leading Expert in 30 Days

Many online solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. Almost everyone claims to be an expert, so it stands to reason that some percentage of that group are charlatans. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry.

Primary topic: Internet Marketing
Internet Marketing
737 views3/5 (2)
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By Donna GunterRecently published1 topic

Top 5 Reasons Why Mobile Marketing Will Increase Your Profits in 2011

Now that I've finally gotten a Smartphone, I feel as though I've joined the 21st century, techologically speaking, at least, and can begin to engage in the mobile marketing sent to me by businesses I patronize. I've seen people all around me become VERY attached to their smartphones like a new toy, seldom putting it down for anything. In fact, having someone text on their while I'm speaking to them has become the newest item in my top 5 list of annoyances, but that's another story.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

6 Proven Strategies Helping Introverts Easily and Effortlessly Market Themselves

"I hate to market myself" is a very common complaint I hear from many of my clients. Some are introverts, who are naturally averse to self-promotion, while others just don't realize that they also wear the hat of Marketing Director when they start their own business and unhappily discover that they are responsible for getting their own clients and customers. Trust me, it's imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

15 Powerful Ways to Promote Your Teleclass

Teleclasses, also referred to as teleseminars, teleconferences, and webinars (with the added component of seeing a presentation) provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with them. Many service professionals use paid or free teleseminars to grow their lists, establish their expertise, and deliver training and coaching programs.

Primary topic: Internet Marketing
Internet Marketing
1,985 views3/5 (2)
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By Donna GunterRecently published1 topic

Your 10-Step Year-End Web Site Review

The close of another year is upon us, and with that comes your year-end web site review. Wait, you are doing an annual review, right? Failing to take a few minutes to review your web site at the end of the year can result in your visitors seeing something like "Copyright 2008" on your site. I know that if I see something like that, it's a signal to me that the site owner isn't paying attention to her business, or makes me wonder if she's still in business. That's not the first impression you want new visitors to have of your business.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

8 Secrets to Fill Your Business in 60 Days

Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. Best of all, the strategies I recommend to fill your business are the same ones that can be applied to any business, and then applied again and again to other online ventures. Here are 8 secrets to filling the prospect funnel in your business in 60 days: 1. Success mind set.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Your 7-Step Year-End Social Media Audit

Social media has been all the rage this year, so it's probably time for you to do a social media audit. This audit will help you determine if you're using the correct social media platforms to reach out to the right people in the right way. Here's my 7-step method for doing a year-end social media audit:

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

5 Proven Strategies to Keep You From Being Held Hostage by Your Virtual Team

I began working with a new client last week in my Automated Authority Marketing Program, and of course, I needed access to his various online services being managed by his virtual team. It's been over a week, and I'm still gathering all the info that I need to be able to access his accounts, figure out what's going on there, and begin to track some metrics. His web designer had bee MIA for almost a month, and we were talking about taking legal action to retrieve his info so that he could access his web site. Yikes!

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

4 Proven Strategies to Leverage Your Expertise Into Multiple Streams of Income

Putting all of your eggs into one basket in your business is never a good idea. Diversity is key, which means that your revenue should come from a number of clients (not just two or three) and preferably should come from multiple sources other than your primary service. These multiple sources of income are called multiple streams of income.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

3 Expert Strategies to Prevent A Great Referral From Going Bad

In the course of my business, I routinely make referrals to other products and business service providers that I know or use regularly. In 99% of the cases, I've actually used the product or service myself or have a good relationship with the person who is providing it. In rare cases, I will recommend something on the strength of the recommendation from a trusted colleague.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

7 Biggest Mistakes Info Marketers Make When Creating a Product

Creating an information product is the first thing most people want to do when they start an online business or transfer their offline business online. Why not? Information products have very low overhead, since they're developed electronically, and other than time for product creation and formatting, they are pretty simple to create.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

How to Stand Out: Differentiate Your Business with Authenticity

I had lunch several years ago with a colleague in a networking group. We talked about many things and were trying to get to know each other so that we could better understand what might make a great referral for the other. One of the things he told me caused me to chuckle because it was so true, but it seemed to surprise him somewhat. He told me that he liked my website because I was straight-forward, to the point and I just "put it all out there".

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

3 Secrets to Avoiding Isolation as an Online Entrepreneur

In my first foray into the self-employed world, I created stenciled floorcloths and wallhangings and sold them in juried craft shows around New England. I did what all of the authors of self-employment books said to do -- turned my hobby into a business. What I discovered rather quickly that this hobby was no longer fun when it became my business -- it was damn hard work. I also discovered incredible, overwhelming isolation in my home-based business.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

The Internet Marketing Secret That Stops Small Business Owners in Their Tracks

All of my clients are exceptional at the service they provide for their clients. However, many of them come to me for coaching because they're having a hard time filling their practices and finding clients. Almost without fail, they tell me that this is a marketing problem. It is a marketing problem, but not the type they think it is.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Top 8 Out-of-the-Box Ideas to Get Your Articles Published Online

Even though I use an amazing article distribution service, not all publications or blogs serving my industry or my target market are on the distribution list for this service or for the well-known, high traffic article directories. So, to ramp up the syndication of my articles yet another notch, I also submit them to specialty or niche publications that I have discovered over the years. It's not always easy to find these publications and sites.

Primary topic: Internet Marketing
Internet Marketing
1,429 views5/5 (1)
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By Donna GunterRecently published1 topic

Social Media Marketing: 5 Best Strategies to Enhance Your Twitter Profile and Get New Followers

Twitter took the world by storm last year. I predict this year many business owners will drop out of the Twitter stream because they're not seeing a valuable ROI for their business in return for the time invested in marketing on Twitter. This comes, partly, from the fact that Twitter can be a great time-waster. However, I think that it's due, in large part, to not maximizing your Twitter profile when setting up your Twitter account. Because Twitter doesn't offer many options when a user creates a profile, most people put little thought into that process.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Social Networking: 7 Strategies to Finding Your Target Market on Twitter

Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher's challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

5 Most Effective Online Continuity Program Models

Continuity programs are the "new" online business model that has recently escalated in popularity. No longer is it good enough to simply sell information products for a one-time sale or sell your services online. Instead, online business owners need to seriously think about changing their business model to include the concept of recurring revenue. This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Automate Your Marketing: 5 Most Effective Automated Marketing Tasks for More Clients and Greater Sales

Having to market your business, whether online or offline, is the bane of existence for most business owners. Too many times you get pulled in multiple directions, trying this and trying that, with no real plan or schedule in mind. Mired down by the details, marketing is often pushed to the side when the demands become too great and your client load becomes too heavy. It's only when you need to replace income with new clients that marketing again becomes a focus for your business.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Top 8 Signs of ECommerce Fraud: How to Detect Fraudulent Credit Card Transactions

When you have an online component of your business, experiencing ecommerce fraud is becoming the rule rather than the exception. No longer is it a matter of "if" this will happen to you but "when" it will happen to you. I did some quick research and was astounded at the extent of fraudulent transactions, especially given the poor state of the current U.S. economy. My first major case of ecommerce fraud happened this past week. I was running a special promotion with my affiliates to see how this marketing strategy for additional sales might work out for me.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Mobile Marketing: 5 Ways to Use Text Messaging to Get More Clients Online

Today, there are three items that people bring with them when they leave home: their keys, their wallet (purse) and their cell phones. However, because businesses (like Starbucks) are permitting patrons to pay using their cell phone and car companies are creating applications that let car owners start their cars from cell phones, all but the cell phone may be obsolete in a few years. The best way to reach these mobile phone users is via text messaging on their phones, which reaches your prospects no matter where they are.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Marketing Results: 7 Crucial Stats You Need to Track Your Marketing Success

You may feel as though you're on a hamster wheel when it comes to measuring your marketing. You run, run, and run some more, but don't seem to be getting anywhere. That feeling is perfectly natural if you're not measuring your ROI (Return on Investment) with your marketing. For years, I've been on this hamster wheel myself, without a system that I liked to help me measure my marketing results. Numbers and statistics have never been my strong suit, and even though I got A's in most of my math classes, it took every brain cell I had to do so.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Business Planning: 4 Steps to Creating Your Online Business Model Blueprint

I'm in the process of completely rethinking my business model, and that will be my primary focus as I plan this year's business retreat for myself. Your business model doesn't have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the opportunities to accept (and those to decline), the joint ventures and strategic alliances to pursue, and the new ideas you should retain and develop, as well as those to let go of. Here's are the 4 steps I'm following as I create the blueprint for my business model: 1.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Image SEO: 7 Strategies to Optimize Your Images for the Search Engines

There are all kinds of ways to optimize your web site for the search engines, but one of the most overlooked methods is image SEO. It's said that a picture is worth a thousand words, but who knew that image seo, or optimizing your images for search engines, might shoot your site to the top of Google, when all else has failed? Images can generate a TON of traffic from the search engines, so if you want more of this traffic, you need to use image SEO to land this extra traffic. Fortunately, it’s easier than you think… once you know what to do.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Drive Traffic to Your Site with a 6-Step Blog Comments Blueprint

One of the most effective ways to drive traffic to your web site is by commenting on other people's blogs. However, a vast majority of people don't do this the right way. Their primary traffic strategy is to leave meaningless comments on the posts of blogs in their niche just to get a few clicks from the passing traffic. I get these comments all the time on my blog, and wonder why the commenter bothered.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

What To Do If Your Facebook or Twitter Account is Hacked

Unfortunately, this scenario is a reality for all of us who use social networking -- it's not a matter of IF your Twitter or Facebook account will be hacked, but simply WHEN. I've been on the receiving end of messages from my friends whose accounts have been hacked. The message typically compliments me on some body part or requests me to click on a link to view a video of myself. Also, there are usually a number of misspellings in the message.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Your 10-Step Year-End Blog Review

How has your blog been working for you this year? Is it bringing you new clients, more recognition for your expertise, or increasing your bottom line? If not, now may be a great time to review your blog and see how you can tune it up. Blogging should be an integral part of your marketing plan so that you have a showcase to demonstrate your expertise to your target market. Creating actionable content useful to your target market is a great way for you to initiate the like, know, and trust factor with potential clients. Here's my 10-step method for doing a year-end blog review:

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

7 Essential Sales Pages Needed on Every Web Site

Web site creation has been at the forefront of much of what I've done as an online business owner. While I haven't designed the look and feel of all of my sites, I've created the content for all of them. Determining what to include on a web site can be overwhelming to the most seasoned business owner. There's nothing worse than staring at a blank screen and experiencing a severe case of writer's block. However, throughout the years, I've looked at many, many sites and have determined that there are a number of pages that generally appear on every site. These include: Home Pager

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Content Syndication: 7 Easy Steps to Convert Your Content Into Video

Turning your article into video for content syndication isn't as difficult as you might think. Video is a powerful medium, and more and more people are relying on video to get their information. The online video giant, YouTube, has 162.5 million visitors each month, according to Quantcast. Wouldn't you like to get your share of those eyeballs for your content on your site? It's not as tough to create video from your content as you might think. Here are 7 easy steps to convert your content into video for content syndication:

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

The Best New Year Business Resolution is NO Resolution

I'm the world's worst at New Year's resolutions. My effort at making resolutions is best summed up by Mark Twain, "New Year's Day: Now is the accepted time to make your regular annual good resolutions. Next week you can begin paving hell with them as usual." As a business owner, however, I see the new year as ripe with opportunities, and it feels like a great time to begin anew. Consequently, I feel the ever-present tug to set resolutions for my business, at least.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Article Marketing: 7 Essential Elements of an Article Resource Box That Gets Clicked

Distributing your articles to various article banks and directories online (what I refer to as article marketing) won't work for you unless you have a well-developed resource box. A resource box is the bio information about the author that appears at the end of the article. Why is a great resource box important to the success of your article marketing efforts?

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

The 4 Secret Questions You MUST Answer Before Seeking Joint Venture Partners

If I had to begin my business again from scratch, I would look at forming strategic alliances and seeking joint ventures partners much sooner in my business growth plan. Asking a more successful business owner to help you promote your site or to form an alliance where you both benefit is one of the quickest ways to turbocharge your success, provided it's done correctly. However, therein lies the problem. Most joint venture requests are made with absolutely no planning and no forethought.

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

Top 7 Reasons Why Your Email List Isn't Growing

"Why isn't my email marketing list growing?" is a very common questio I hear from clients. When you start your list, sign ups are great and your list grows rapidly. However, in a few months you hit a wall and experience a big slump in growth. Not to fear -- this is quite normal! Typically, the problem lies in one of seven areas. There are some really simple things you can do to rev up your list-building engine and attract new subscribers. Here's my list of the top 7 reasons why your email list isn't growing:

Primary topic: Internet Marketing
Internet Marketing
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By Donna GunterRecently published1 topic

5 Secrets to Creating a Powerful Google Profile

I often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person's name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, like those found on Twitter, Linkedin, and Facebook, show up high in the search results. Google, however, has started giving these well-known social networking sites a run for their money by creating their own online profile option.

Primary topic: Internet Marketing
Internet Marketing
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