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Articles by Ken Sundheim

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154 articles by Ken Sundheim · showing 50

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By Ken SundheimRecently published1 topic

The "No-Follow" Tag, The #1 Way to Ruin Your Social Media Initiative

When surfing around the web, just like anybody else, I come across hundreds of blogs that peak my interest (sales, marketing, HR and entrepreneurship are what I surf around for). Upon visiting most of these social media forums, I notice that their platform is not friendly to the blogger. This form of social media "mean spirit" comes in the ugly form of "no-follow" tags. As soon as I see a "no-follow" tag, I cease to visit the site again. With the number of blogs out there, there is no reason to show a blog or social media platform that could seemingly care less about you.

Primary topic: Career Development

Career Development

1,302 views5/5 (1)

By Ken SundheimRecently published1 topic

Considerations Prior to Starting a Business

Can You Sell the Product or Service? What I mean by this is that can you get on the phone and actually "sell" the product or service in a convincing manner to the target individual(s)? Nervousness aside (all entrepreneurs are at 1st), a small business owner needs to be able to verbalize in a quick, concise, appealing and intelligent manner as to why someone should give them money for their offering. Are you willing to prospect?

Primary topic: Career Development

Career Development

1,283 views2/5 (3)

By Ken SundheimRecently published1 topic

Sales Terminology 101

Upon beginning a search for a new sales professional or business development employee, there are sales related terms that you should be familiar with. Listed below, are 11 different terms that should help you in your resume search. Business Development - business development is just another word for "sales." However, when sales candidates have the term "Business Development" on their resume, potential employers may perceive them to be a "Hunter" rather than a "Farmer."

Primary topic: Career Development

Career Development

4,720 views5/5 (1)

By Ken SundheimRecently published1 topic

To Start a Business, Start Working on These Traits

(1) Entrepreneurs Know Customer Service - The Basis Of Good Sales Entrepreneurs, among many other skills, are tremendous when it comes to sales and customer service. Since sales is simply good customer service combined with acute knowledge of their business, the hardest working entrepreneurs find sales to be more simplistic than the general public.

Primary topic: Career Development

Career Development

989 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Modern Marketing: Three More Terms You Must Know

Ezine websites - Ezine sites are article websites that cater to the nonprofessional writer and allow the general public to publish articles on topics of their choice. There are many advantageous reasons to write for these publications. One main factor is to get your name ranking highly in Google search terms, as most hiring companies, upon recruiting a marketing professional, will Google the applicant's name.

Primary topic: Career Development

Career Development

1,042 views3/5 (2)

By Ken SundheimRecently published1 topic

Know The Following Before You Approach a Recruiter

1. Despite how perfect you think you are for a position, don't oversell yourself in the subject line out of fear that a normal application will forever remain in a bottomless inbox never to pair you with the position.

Primary topic: Career Development

Career Development

1,556 views3/5 (2)

By Ken SundheimRecently published1 topic

Increase Your Revenue with Good Management and Marketing

Good management When it comes to the success of an organization, management is always the first variable of the equation. A company could either have managers or it could have leaders. The former sends a company to bankruptcy court; the latter is painstakingly hard to recruit and cultivate, but life is hard and making money is just as so. For clarification, leaders are the individuals who make a difference in organizations by growing those under them, taking accountability for their success or failure and training their teams to become better than they.

Primary topic: Career Development

Career Development

1,078 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Keeping Your Job Even After Hints at Losing It

At one time or another, nearly everybody in the business world has felt that they were going to be fired or laid off. Sometimes this is an unavoidable evil while other times the prospect of getting fired can be prevented. Here are some measures one could take if they feel that losing their current job is almost inevitable. It's All About Documentation

Primary topic: Career Development

Career Development

1,123 views3/5 (2)

By Ken SundheimRecently published1 topic

Clues that You Should Start Your Job Search

Regardless of how unhappy they are, people are always afraid to move jobs. Though the odds of success may be higher at another company, it is the uncertainty that clouds their judgment. I have seen candidates wait out an impending lay-off just to keep some glimmer of hope that it may not come. If you work hard enough and become very good at what you do, you should feel comfortable moving to another company. It's worth the risk, if you make an educated, carefully considered decision.

Primary topic: Career Development

Career Development

1,254 views3/5 (2)

By Ken SundheimRecently published1 topic

How to Write a Resume for the Job Boards

Write A Resume for Both Hiring Managers and Search Engines Upon approaching the formulation of their sales resume, many job seekers write the document only considering the needs of 1/2 of their targeted audience. The goal of writing your resume geared towards both the human editor and the job search engines (Monster, Hotjobs, the Ladders, etc.) is to significantly increase your career reach and networking with less administrative work.

Primary topic: Career Development

Career Development

998 views3/5 (2)

By Ken SundheimRecently published1 topic

3 Best Management Tips for the Entrepreneurial Minded Leader

When I started my company, for the first few years I worked alone. I was used to a daily rhythm in which I would wake up early and sit in front of the computer in relative quiet and began to take pride in my self-reliant, autonomous nature. Then, it came time to hire someone else. I began reading management book after management book prepping for the impending employee I was going to hire.

Primary topic: Career Development

Career Development

1,408 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Bad Interview? How To Turn Around the Meeting Into A Positive

Even if you had an awkward, seemingly unconstructive interview with a person / company, that does not mean that you cannot turn the situation around in your favor. This can be swiftly accomplished via incorporating some simplistic after interview tricks that others are not doing nor do they even think to do. By being able to grasp and successfully utilize the three below tactics, you should never leave an interview feeling that you are beaten again.

Primary topic: Career Development

Career Development

2,139 views3/5 (2)

By Ken SundheimRecently published1 topic

How To Make The Most Of An Incoming Sales Lead

For any sales professional, receiving a call out from "of the blue" from an unknown, incoming lead that is already interested in their products or services can brighten a day. After all, obtaining this lead did not involve any hunting. Moreover, the person seems to have interest in the products or services (why else would they be calling) and typically has seen the website.

Primary topic: Career Development

Career Development

1,116 views3/5 (2)

By Ken SundheimRecently published1 topic

Tailoring Your Resume For Marketing and PR Jobs, Part 1

Social media, marketing, and PR jobs at good companies that promise solid upward growth potential are few and far between. In order to position yourself as strongly as possible, your best bet it to tailor your resume so that the hiring managers find you, not exclusively the other way around. Most resume tips are, by nature, subjective. One hiring manager may see something on your resume and want to call you right away, while unbeknownst to you, that very thing may be what turned off the last person who reviewed your CV.

Primary topic: Career Development

Career Development

2,365 views3/5 (2)

By Ken SundheimRecently published1 topic

Gaining Wealth From a Career In Sales Part 2

What do I perceive to be some of the more lucrative jobs? Here are two: Selling Into the Government - selling into the government is an entirely different beast and not many sales representatives can do so. Government sales representatives, regardless of what they are selling are put through very heavy scrutiny from their potential buyers. This type of selling gets so mentally taxing that not many wish to or are able to stay at their respective sales jobs and venture into selling to corporate clients.

Primary topic: Career Development

Career Development

1,264 views3/5 (2)

By Ken SundheimRecently published1 topic

People Aren't Perfect - Neither Are Job Offers

So, you're interviewing with a small business and it comes time to discuss your compensation package. How are you supposed to know your value on the open job market? In all actuality, that's very hard to know, because human beings naturally value their own worth much higher than the market is paying. Think of it this way: your favorite shirt may be worth $100. You have worn the shirt 10 times, yet you would not sell it for the paltry-seeming sum of $120. To someone else, it's a nice shirt, but there are other shirts out there. Make sense?

Primary topic: Career Development

Career Development

1,096 views3/5 (2)

By Ken SundheimRecently published1 topic

The Staffing Industry - A Quick Glance

A part of me feels that it is disturbing that, upon writing about my industry, I was nearly inclined to include a section that contains the phrase "What to watch out for when working with recruiters." It would be quite humorous if a garden hose company had to stress ethical behavior towards those who are filling a pool. Though, if you have fooled into taking a job, the blame is not always on the person who sold it.

Primary topic: Career Development

Career Development

1,398 views3/5 (2)

By Ken SundheimRecently published1 topic

Interviewing Help For Executives

Management and executive interviewing is what I do for a living. Owing a retained, executive-level staffing agency, I am constantly interviewing sales and marketing executives within nearly every industry and across all major U.S. metropolitan areas. I have seen a few mistakes commonly made by job seekers at this level as well as some key areas for improvement that are not being worked on and that could easily be remedied with some further interview preparation and learning.

Primary topic: Career Development

Career Development

1,236 views2.3/5 (3)

By Ken SundheimRecently published1 topic

3 Things That I Never Thought I Would Have to Do to Get My Business Off the Ground

I feel that the biggest difference between successful entrepreneurs and the ones who blog about their business all day (me being the latter) is not intelligence nor dedication: it's the willingness to put yourself out there via focusing on achieving a goal and doing everything possible to achieve it.

Primary topic: Career Development

Career Development

1,365 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Negotiating Salary: Don't Talk Yourself Out of the Job

Although I have a very keen eye for spotting a fair amount of negotiation tactics, I find negotiation, in most circumstances, to simply be a hindrance to the normal flow of business. For a moment, tally up the opportunity cost that you have seen wasted by others who want to negotiate arbitrary, meaningless things like the cost of pens at Staples. You would probably have a good chunk of change if you summed up all that wasted time and energy.

Primary topic: Career Development

Career Development

1,796 views3/5 (2)

By Ken SundheimRecently published1 topic

Stand Out as Someone to Hire Now

Skimming employment and job seeking articles on the web, I came across the quintessential, "It's About Who You Know," article. This thought process is a give up, stop working and accept your status methodology. Moreover, this type of thinking is not only unhealthy, it breeds jealously towards those who are successful in their career. In business unless you can make somebody money, they don't care if you're the son or daughter of royalty. Do you ever hear of the Google CEO hiring his cousin? This is nepotism at its best and the shareholders would have his neck, not to mention his job.

Primary topic: Career Development

Career Development

1,089 views3/5 (2)

By Ken SundheimRecently published1 topic

Tips for the 1st Time Manager

When I was leaving college, just like many, I thought that managing people meant that you made it in your career. Instead, now I think that managing people is one more step towards another career goal. My job consists of dealing with managers and executives at companies both big and small, companies both domestically and internationally. I obviously have my own style, though like the management of some others as well. I have dealt with bad managers too. Though, after a while, in my business you can usually sniff them out and you avoid working with them.

Primary topic: Career Development

Career Development

1,394 views2/5 (8)

By Ken SundheimRecently published1 topic

Fighting Discrimination in the Work Force

Fighting Discrimination in the Work Forcer Even in 2010, both women and minorities face discrimination in the work force. This article gives some examples as to what still goes on.r

Primary topic: Career Development

Career Development

1,450 views3/5 (2)

By Ken SundheimRecently published1 topic

Career Persuasion Factors That Could Leave Chipotle and Dunkin Donuts In The Poor House

The better looking have better careers. They receive better grades in college, they receive higher paychecks and are the first to be promoted. Why is this true and to what extent do looks play a part in our ability to persuade and get ahead? Finally, what can you do about it? Why Are Looks So Important to Us? It comes from when we are infants. Within seventy-two hours after birth, we are prewired to appreciate beautiful people and thus stare at them for longer periods of time. Naturally, infants will look at and analyze smiles more than frowns.

Primary topic: Career Development

Career Development

1,530 views3/5 (2)

By Ken SundheimRecently published1 topic

Hiring Tips for Small Businesses

Upon hiring, small businesses have little margin for mistakes. There are only so many turnovers that a small company can endure prior to either having to scrap the project or having trouble with their overall business. 1. Determine Your Budget - Though the above is difficult if you are unsure of the job market, which most small businesses are, upon determining a hiring budget for this individual, it is best that you determine a range rather than a hard figure.

Primary topic: Career Development

Career Development

1,397 views3/5 (2)

By Ken SundheimRecently published1 topic

Entrepreneurship Majors Who Have To Take A Corporate Job After Graduation

Most young entrepreneurs can't wait until graduation. They finally can be free to roam the business world in search of the company that they're going to make millions off of without the mundane tests and ever-increasingly mundane professors. For aspiring entrepreneurs who are not yet convinced they've found the right business for them, and who need a paycheck to cover loans: do the entrepreneurial thing and think outside of the box.

Primary topic: Career Development

Career Development

1,393 views2.8/5 (5)

By Ken SundheimRecently published1 topic

Two Truths to Market Your Small Business

1. Real ethics are an absolute necessity. In today's work environment, there is a sense that a person should do anything it takes to close a sale. With this mentality, ethical lines are often blurred by desperation to make a sale, and many are willing to offer anything and everything necessary to close the deal. Pitching a client a song and dance, and over-promising the results that can be delivered may work in the short-term, but what happens in the long-run?

Primary topic: Career Development

Career Development

1,156 views3/5 (2)

By Ken SundheimRecently published1 topic

The Relationship Between the Media and Business

Undoubtedly, breaking into the media was one of the most difficult things I've had to do in my career. At the time I started to write, I promised my dying mentor, Harvey Cohen that I would get in the New York Times someday - a very bold promise for someone who was just published on an Ezine site. As I began to get recognized for my work, I soon learned the power of the media and how exactly to harness it for business leverage. This is something that many people fail to do. Bringing It Back to the Website

Primary topic: Career Development

Career Development

1,375 views3/5 (2)

By Ken SundheimRecently published1 topic

Making It as a Start-Up in Today's Economy

The first year of a business is a sprint. It is a rush to the next year so the survival odds increase and so that the business can flourish. Below, you will find four tips to help your start-up succeed in even the worst economic environments. (1) You Can't Rely On Current Customers and Networking For any start-up, a steady flow of business is a necessity for survival. Word of mouth is no longer the way people do business.

Primary topic: Career Development

Career Development

1,052 views2.3/5 (3)

By Ken SundheimRecently published1 topic

Does Your Manager Have Leadership Skills? How Do You Know?

There is a big difference between managers and leaders. Managers are those who come to work, make sure all subordinates are getting the necessary tasks done, then leave at 5:00, never to really make a difference. Managers sustain. They fail to upgrade their teams. They see no return in helping those under them grow personally or professionally.

Primary topic: Career Development

Career Development

1,384 views2.3/5 (3)

By Ken SundheimRecently published1 topic

4 Candidates That Employers Don’t Want to Hire

Employers seem to share many of the same broad preferences during the hiring process, regardless of job title and regardless of industry. The job seekers who display certain traits or behaviors like those below, despite having great backgrounds and skill sets, are almost guaranteed to lose the job. If you find yourself described below and also notice you’re losing opportunities, keeping an eye out for these bad interview habits should turn your luck right around upon going for the job that you want and deserve. Here they are:

Primary topic: Career Development

Career Development

1,539 views3/5 (2)

By Ken SundheimRecently published1 topic

Find Those 4 Types of People to Fill the Gaps

Every growing business gets to the point where the entrepreneur must step aside as the entrepreneur must come to terms that they are not a superhero. Some control must be given to others. It becomes apparent that the entrepreneur needs 4 types of people to succeed. The entrepreneur may be good at sales, they may be good at forming a business or they may have some other skills that go above and beyond other human beings that have allowed them to start the business in the first place.

Primary topic: Career Development

Career Development

1,153 views3/5 (4)

By Ken SundheimRecently published1 topic

Is Being Your Own Boss Worth Every Bit? Find Out.

Prior to going into a game, a football squad will break their preparation into two main parts: pads (including walk-throughs, drills, etc.) and studying film. In terms of preparing you for entrepreneurship, professors, mentors, and your internship bosses can only provide the latter. Only the aspiring small business owner can suit up and continue playing where the film leaves off.

Primary topic: Career Development

Career Development

1,335 views2.8/5 (5)

By Ken SundheimRecently published1 topic

2 Sticky Parts of Business That Block Entrepreneurs From "Job Freedom Status"

"Job Freedom Status" (n.) The point at which an entrepreneur can freely decide betwee TiVo and Captain Crunch Crunch Berries cereal or going to work -- without any job-, marital- or financial-related ramifications. It seems that all entrepreneurs want to reach a status that provides them the freedom to do the above. Though, from what I have witnessed time and time again, a significant percentage of small business owners, for whatever reason, don't want to do task x, task y and/or task z despite the clear-cut fact that X, Y, or Z will get them to Crunchberries vs. TiVo.

Primary topic: Career Development

Career Development

1,420 views2/5 (4)

By Ken SundheimRecently published1 topic

Salary Negotiation - Aspects of Compensation Agreements Not Discussed

Although I have a very keen eye for spotting a fair amount of negotiation tactics, I find negotiation, in most circumstances, to simply be a hindrance to the normal flow of business. For a moment, tally up the opportunity cost that you have seen wasted by others who want to negotiate arbitrary, meaningless things like the cost of pens at Staples. You would probably have a good chunk of change if you summed up all that wasted time and energy.

Primary topic: Career Development

Career Development

1,237 views3/5 (2)

By Ken SundheimRecently published1 topic

Common Sense Ideas to Build Your Professional Reputation

There are certain business rules in existence that young, up-and-coming business professionals and entrepreneurs should do their best to abide by. Paying attention to and following these rules will inevitably make your career and business run more smoothly and successfully. Taking A Genuine Interest In People One of the strongest assets a young business professional (or any business professional) can acquire is a good set of listening skills. People love to speak about themselves and, this becomes problematic to the business professional when they do just so.

Primary topic: Career Development

Career Development

1,423 views2.8/5 (4)

By Ken SundheimRecently published1 topic

Molding The Young Entrepreneur Into A Leader

Growing up, I could be described as very sensitive and at times even shy and introverted. I always thought that leaders were very loud, extroverted, had great senses of humor and that they had to be very arrogant. I have come to know there is no direct correlation between arrogance or likability and leadership. There will always be those who follow the arrogant, however, they're so unsure of themselves that these are the types of people that you do not want on your team, and whom you specifically want to play against.

Primary topic: Career Development

Career Development

1,053 views2.3/5 (3)

By Ken SundheimRecently published1 topic

The Staffing Industry - What You Should Know Prior To Involvement

There is no Series 7 of recruiting, and yet the industry has the potential to be as lucrative as the field of finance. Even though experts believe that the staffing business dates back to ancient Egypt, it did not get rolling in its modern form until WWII, when a shortage of male workers became a problem for businesses looking to hire throughout the U.S.

Primary topic: Career Development

Career Development

1,372 views3/5 (2)

By Ken SundheimRecently published1 topic

College Grads - How to Size Up Headhunters

Just as in any professional field, the recruitment industry has it's ups and downs. Some recruiters are fantastic at what they do while other, to put it bluntly, are not. Variations in the quality of companies and the people that work for them are standard, regardless of the industry. However, recruiters have the added responsibility of being able to affect someone else's career. Especially when dealing with recent college graduates who are just beginning their professional lives, recruiters have an enormous amount of influence and should tread carefully in the decision making process.

Primary topic: Career Development

Career Development

1,751 views3/5 (2)

By Ken SundheimRecently published1 topic

The Worst Reasons to Quit Your Job and Open a Business

There are certain sets of drivers that lead people to venture into their own business. Unfortunately, a certain set of these drivers repeatedly ends in failure. I think that many people have a skewed view of entrepreneurship and the dedication, sacrifice, creativity and stress involved throughout the process. Once you are engaged to entrepreneurship, you might as well marry it because employers are going to be hesitant to hire you following the venture, out of fear that you'll one day be a competitor.

Primary topic: Career Development

Career Development

1,307 views3/5 (2)

By Ken SundheimRecently published1 topic

How to Land Your 1st Sales Management Job - 3 Tips

Many business development professionals have a difficult time transitioning to a sales management role for an abundance of reasons ranging from waiting for too long for a promotion at their current position to not growing themselves enough for a company to give them a shot at running a sales team. However, if you do aspire to transition into sales management, here are 3 tips as to how to do so: 1. It's the resume and the message you get across that counts the most.

Primary topic: Career Development

Career Development

1,302 views3/5 (2)

By Ken SundheimRecently published1 topic

3 Differences Between a Sales and Marketing Job Description

The Difference Between a Job in Sales and Marketing While many think that sales and marketing careers are the same, they often prove to be quite different and, subsequently carry very different tasks / required knowledge of the employee. As of late, many small businesses have added to the confusion as to the difference between sales and marketing jobs by titling and / or marketing their open jobs as "Sales and Marketing" when it is only one of the two. How to Differentiate the 2:?

Primary topic: Career Development

Career Development

1,635 views3.7/5 (3)

By Ken SundheimRecently published1 topic

Marketing Tips to Put You Ahead of the Pack

- Marketing is a form of a self-expression. I think of it as an art, but you don't have to be Picasso to make money off of it. An example I can give is that I do prefer Apples to PCs, but part of the reason they are the only computers used in my office and were the ones originally purchased is that someone brilliantly made the once-clunky Apple logo into something sleek and artistic.

Primary topic: Career Development

Career Development

1,144 views3/5 (2)

By Ken SundheimRecently published1 topic

John D. Rockefeller Teaches The Young Entrepreneur

Owning a business is an uphill battle. The learning curve is steep and the competition is firmly entrenched. Only the strong stand a chance to survive to see their first stress-free, week-long vacation. When a potential client phones in they have their client recommendations, the sales pitch that they've been around for 30 years (entirely mutually exclusive from competent), but it contains more expertise than you.

Primary topic: Career Development

Career Development

1,471 views2.6/5 (5)

By Ken SundheimRecently published1 topic

Follow These Rules to Have Loyal, Productive Employees

A different hiring process is going to unfold each time you need to bring a new employee on board. One of the most crucial things to consider is the personality type you can manage best. As someone who is 30 years old and owns a fast-growing business, I have had only one other job out of college in which I was not a manager of some form. Therefore, I've learned by mistake and still do every day.

Primary topic: Career Development

Career Development

1,430 views3/5 (2)

By Ken SundheimRecently published1 topic

Tips for Increasing Your Odds of Career Success After College

Some Facts About the Correlation Between Future Success and Your College Education (from Warren Bennis' Becoming a Leader) - Many of our country's most successful people had liberal arts backgrounds. This includes roughly 38% of Chief Executive Officers and former Presidents such as Ronald Reagan - Fewer and fewer of our country's Chief Executive Officers are Ivy League graduates.

Primary topic: Career Development

Career Development

1,162 views3/5 (2)

By Ken SundheimRecently published1 topic

Sales Advice That Can Make Or Break A Career

Nobody Likes To Be Sold People hate to make the wrong decisions and, even more, people hate to be pressured. Therefore, sales professionals have to be careful not to overdo it. As a business development professional, you must let the sale come to you. By doing so, you will not look desperate and, thus will stand out from the majority of your competition. Remember. There is an inverse relationship between the amount of pressure you put on a prospect and the chance of them buying a product or service from you. Patience is a huge virtue in sales, albeit a hard virtue.

Primary topic: Career Development

Career Development

1,191 views3/5 (2)

By Ken SundheimRecently published1 topic

What Is B2B And Why Choose This Business Model For Your Startup? B2B Vs B2C

Choosing the right business to start is something that nobody can tell you except yourself. Seeking the advice of others is simply confusing and is a waste of time. Ask ten business owners what they think as to which business to start and you'll probably end up with fifteen different ideas because answering the Golden Question of Entrepreneurship often proves difficult to even the most seasoned business professional. The ten answers that I can guarantee you're not going to get are of the businesses that those entrepreneurs are currently in.

Primary topic: Career Development

Career Development

1,997 views2.3/5 (3)

By Ken SundheimRecently published1 topic

A Branding and Advertising Mistake That Kills Small Business

Not every businessperson is great at advertising and marketing their company in a positive way that draws in their target crowd and subsequently grows their business. However, every great businessperson is superb at branding and advertising and knows that you could hire the best of the best to do it for you, but at the end of the day, you are the one who raised this baby.

Primary topic: Career Development

Career Development

1,253 views3/5 (2)

By Ken SundheimRecently published1 topic

The Worst Cities to Relocate to During Your Job Search

There are some cities that, despite a better hiring economy, lack any sort of competitive job market. Still, job seekers relocate to these metropolitan areas to beat the odds and, from what my recruiting firm has seen, regret the relocation significantly. While it is possible to find a sales, marketing, or business development job anywhere, even the most talented are going to find more headwinds in cities that are showing little to no improvement.

Primary topic: Career Development

Career Development

1,394 views3/5 (2)

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