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Articles by Marsha Friedman

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16 articles by Marsha Friedman · showing 16

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By Marsha FriedmanRecently published1 topic

Marketers Should Not Ignore the She-Conomy: Women Make Key Buying Decisions at Home and at Work

I have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I've not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we'd never solve the feminization of power until we solve the masculinity of wealth. Well, I'd say we're just about there, because women are controlling the use of more money than at any point in U.S. history. I was fascinated by these statistics:

Primary topic: Publicity
Publicity
1,530 views
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By Marsha FriedmanRecently published1 topic

5 Steps for Using Creative PR to Become an Expert Celebrity

One of the things I love about my job is solving problems. Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way.

Primary topic: Publicity
Publicity
1,387 views
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By Marsha FriedmanRecently published1 topic

Tips for Your Online Book Promotion: It's Not About the Technology, It's About the Customers

When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and the only people interested in the Internet were some computer geeks. Boy, have things changed. Today 44 percent of ALL books sold in North America are sold online at Amazon.com. What's more, e-books now account for nearly 30 percent of all of Amazon's sales.

Primary topic: Publicity
Publicity
1,306 views
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By Marsha FriedmanRecently published1 topic

When it Comes to Talk Radio, You Can't Judge by Size Alone

Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today - "We try harder." The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It's a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio.

Primary topic: Publicity
Publicity
1,311 views
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By Marsha FriedmanRecently published1 topic

How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It

Do you know what the media would consider newsworthy about you or your company? Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's very understandable that this could occur, if you're not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.

Primary topic: Publicity
Publicity
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By Marsha FriedmanRecently published1 topic

Why is PR the Hot Potato of Your Marketing Budget?

Chief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes: CFO: What's the return on the PR budget? Marketing Director: I don't know. CFO: Well, how much revenue does it bring in? Sales Manager: I don't know. CFO: How many sales does it account for? Sales Manager: I don't know. CFO: Well, I need to make some cuts, so I'm going to recommend we cut the PR budget next year.

Primary topic: Publicity
Publicity
1,325 views
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By Marsha FriedmanRecently published1 topic

How to Make the Most of Your On-Air Time

Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms. Today, the screens are larger, the picture is in high-definition color and the programming choices are near infinite. Also, in addition to shows of general interest, there are now literally hundreds of cable network shows that cater to specialized niche markets. Plus, millions are now watching TV shows on their cell phones and computers. All in all, TV viewership continues to soar.r

Primary topic: Publicity
Publicity
1,299 views
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By Marsha FriedmanRecently published1 topic

Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You

If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have retired long since. What complicates matters is that there are tons of rumors, stories and urban legends floating around about how someone got on a big show because - and I'll list these in no particular order: * They sent the host a gift * They sent the host a product * They know the host's cousin * They know the host's maidr

Primary topic: Publicity
Publicity
1,378 views
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By Marsha FriedmanRecently published1 topic

Want to Get on TV? Follow a Daily News Routine to Increase Your Chances

Over the years, I've always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like "bumper sticker" advice, but it's really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency. It's actually a very simple list of easy steps that anyone can do, and it can get blockbuster results.

Primary topic: Publicity
Publicity
1,595 views4/5 (1)
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By Marsha FriedmanRecently published1 topic

6 Tips for Getting Booked as a Talk Radio Guest

You may have heard me say this over and over - but it's a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you're sure to find many that will be a good match for your message. So how do you get on the air? Here are six tips designed to get you talking:

Primary topic: Publicity
Publicity
1,671 views3/5 (2)
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By Marsha FriedmanRecently published1 topic

Planning on Booking Your Own TV Publicity? There's More to It tha Just Sending Out a Press Release

If you are planning to go out and get your own media coverage, here are some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details - but the number of logistical issues you have to deal with for TV exposure is far greater. So let's discuss some of the elements for putting together a really good TV pitch that can result in valuable media opportunities for you. The Producer Wants to Shoot "on Location"

Primary topic: Publicity
Publicity
1,657 views5/5 (1)
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