Marsha Friedman
Free
Founder & CEO of EMSI Public Relations Expert

Marsha Friedman Quick Facts
- Main Areas
- Public Relations, Publicity, Marketing
- Career Focus
- CEO of EMSI Public Relations, Author and Speaker
- Affiliation
- EMSI Public Relations
Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her pay for performance public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she recently debuted her new book, Celebritize Yourself, and began a national media tour.
Marsha Friedman launched EMSI in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. Some of the more prominent names on her client roster are Teamster’s President, Jimmy Hoffa Jr., Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane and the famous Motown Group, the Temptations.
She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.
As a radio personality and public speaker, Marsha can be heard every week on the nationally syndicated talk radio show “The Family Roundtable” where problems that modern families face are discussed. Marsha and her co-hosts have enjoyed interviewing family experts as well as celebrities such as Tony Curtis, Ed Begley Jr, Augusten Burroughs, Faith Evans, Vicki Lawrence, Denise Jackson, Janine Turner and Rose Rock.
Outside of the office, Marsha is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children.
Marsha Friedman Books
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It
Do you know what the media would consider newsworthy about you or your company? Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's very understandable that this could occur, if you're not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.
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Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You
If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have retired long since. What complicates matters is that there are tons of rumors, stories and urban legends floating around about how someone got on a big show because - and I'll list these in no particular order: * They sent the host a gift * They sent the host a product * They know the host's cousin * They know the host's maidr
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5 Steps for Using Creative PR to Become an Expert Celebrity
One of the things I love about my job is solving problems. Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way.
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When it Comes to Talk Radio, You Can't Judge by Size Alone
Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today - "We try harder." The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It's a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio.
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Stay Focused on Your Passion: Emmy-Winning Client Proves Passion and Drive can Overcome ANY Obstacle
I spend much of my time doling out practical marketing and PR advice based on the harsh realities of today's new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful.
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How to Promote Your Product During Your Radio Interview: Making the Host Look Good Could Get You Invited Back
Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we'd talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately.
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Marketers Should Not Ignore the She-Conomy: Women Make Key Buying Decisions at Home and at Work
I have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I've not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we'd never solve the feminization of power until we solve the masculinity of wealth. Well, I'd say we're just about there, because women are controlling the use of more money than at any point in U.S. history. I was fascinated by these statistics:
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6 Tips for Getting Booked as a Talk Radio Guest
You may have heard me say this over and over - but it's a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you're sure to find many that will be a good match for your message. So how do you get on the air? Here are six tips designed to get you talking:
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Want to Get on TV? Follow a Daily News Routine to Increase Your Chances
Over the years, I've always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like "bumper sticker" advice, but it's really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency. It's actually a very simple list of easy steps that anyone can do, and it can get blockbuster results.
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When is a Good Time To Start Your PR Campaign? How About NOW?
"What may be done at any time will be done at no time." -- Scottish Proverb Okay, don't ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today.
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Planning on Booking Your Own TV Publicity? There's More to It tha Just Sending Out a Press Release
If you are planning to go out and get your own media coverage, here are some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details - but the number of logistical issues you have to deal with for TV exposure is far greater. So let's discuss some of the elements for putting together a really good TV pitch that can result in valuable media opportunities for you. The Producer Wants to Shoot "on Location"
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Tips for Your Online Book Promotion: It's Not About the Technology, It's About the Customers
When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and the only people interested in the Internet were some computer geeks. Boy, have things changed. Today 44 percent of ALL books sold in North America are sold online at Amazon.com. What's more, e-books now account for nearly 30 percent of all of Amazon's sales.
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
EMSI Public Relations
Marsha Friedman a 20-year PR veteran, is the CEO of EMSI Public Relations (http://www.emsincorporated.com), a national firm providing PR strategy and publicity services to corporations, entertainers and authors. She also is author of the book, Celebritize Yourself.
April 5, 2011
Website
Marsha Friedman's "The PR Insider"
The PR Insider is a blog about tips and how-to's for public relations and publicity. How to get exposure in the media.
December 21, 2010
Website
EMSI Public Relations - Book Publicity That Works
As a top national book publicist firm, EMSI Public Relations has been delivering highly specialized publicity campaigns to authors for nearly two decades. Our job is to create angles we know the media will find most interesting and that will obtain quality media exposure for you.
June 10, 2010
Website
Marsha Friedman: Speaker, Public Relations Expert, CEO
Marsha Friedman consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.
June 10, 2010
Website
EMSI Public Relations
Offers public relations and marketing communications services to corporate and literary clients.
June 10, 2010
Contacting Marsha Friedman
Phone: 1-727-443-7115
Fax: 1-727-443-0835
Email: info@marshafriedman.com
Marsha Friedman
EMSI Public Relations
1127 Grove Street
Clearwater, FL 33755