***So, what is a brand, really?
Most people think of a logo when they hear the word brand. Brands are not just logos. Brands are the intangibles that consumers believe about your company, product or service. When we see a logo, we usually think of a brand—the swoosh and Nike, the golden arches and McDonalds, but brands have many “parts.” Today, the first part of a three part series, the most obvious part of a brand — the visible part of your brand — the logo, logotype, jingle, tagline, etc; including the color, font, sound, look and feel.