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363 articles by Susan Friesen · showing 50

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By Susan FriesenRecently published1 topic

Getting Started on Twitter for Your Business

How to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter July is Twitter Month for us at eVision Media so for those already using Twitter for their business stay tuned for more ‘how tos’ and tips on using Twitter for business! For those of you who haven’t braved the Twitter social media waters quite yet, this article will provide compelling reasons why you should use Twitter for business and then dive into how to set up your profile and how to get started building your following on Twitter. Why Use Twitter For Your Business?

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing - especially since the pandemic is still affecting supply chains and local economies. No matter what type of

Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies. No matter what type of small business you have, there’s no doubt the retail landscape has shifted. That means your holiday marketing plan should shift, too. Digital Plays A Major Role in 2021 Holiday Shoppingr Last year, people were shopping online like never before.

Primary topic: Business Development
Business Development
558 views
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By Susan FriesenRecently published1 topic

Boost Your Brand Awareness: LinkedIn Groups Make a Comeback

Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. https://evisionmedia.ca/9-reasons-why-b2b-businesses-love-linkedin/ For several years, another benefit to using this social media channel was the ability to create your own branded LinkedIn group that helped boost brand visibility.

Primary topic: Business Development
Business Development
886 views
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By Susan FriesenRecently published1 topic

3 Critical Content Marketing Strategies for Alte ative Healthcare Professionals

With millions of blogs, social media posts, and YouTube videos being published every day, figuring out how to create content that stands out from the rest can be stressful, to say the least. And when you’re operating in a highly competitive industry, like the health sector, the process can get even more overwhelming. But with a better understanding of content marketing, and how potential clients can find you online, you’ll be able to create high-value content that will help you connect with clients, build credibility, and differentiate yourself from competitors.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How a Fall Financial Review Can Help You Boost Your Revenue This Holiday Season

With fall just a couple of days away, and the holidays closing in fast, you’re probably looking forward to some much-needed rest, relaxation, and time with family. But if you own a business, before you can enjoy any of that, you’ve got to get through what is likely your busiest time of the year. And whether it’s the pressure to meet increased demand, working longer hours, ensuring sufficient staffing, dealing with inventory issues, or something else entirely, this time of year can overwhelm even the most seasoned business owners.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Tales from the Online Marketing Crypt #9 : Why Cheap Websites Are More Expensive Than You Think

Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have written that post myself! rnAnd as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”r

Primary topic: Business Development
Business Development
621 views
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By Susan FriesenRecently published1 topic

How Video Establishes “Know, Like and Trust” With Your Target Audience

Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target market’s confidence in you. And when it comes to compelling people to purchase from you, that confidence must be fully established first.

Primary topic: Business Development
Business Development
1,069 views
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By Susan FriesenRecently published1 topic

2018 Facebook Changes Put Community First

The Low-Down Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That's why when Mark Zuckerberg announced some big changes in January, it drew many conce s with business owners on how their posts will have a reduced visibility in their follower’s newsfeed. Here’s what you need to know and do about these changes:

Primary topic: Business Development
Business Development
1,226 views
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By Susan FriesenRecently published1 topic

5 Content Marketing Trends That Will Dominate in 2024

Without a doubt, content marketing offers one of the best ways to market your business online. But if you want your content to convert, and be able to compete with everything else that’s out there, you’ve got to keep track of the dominant content marketing trends. Otherwise, your content may end up being much less relevant, and you could miss out on some amazing techniques and tools to help you improve your content marketing strategy. Now, if you’re someone who doesn’t know much about content marketing, at this point, you may be wondering, “What is the point of all this?”

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

9 Things You Must Be Clear On Before Hiring a Web Developer

I previously wrote an article about understanding the different types of web developers there are. For some types, you will need to do ALL of the planning and strategizing so you can just hand over what you want done and they will do exactly what you tell them. For others, like working with a professional web development agency, you don’t need to do all of that pre-work because they can help you with a lot of the strategy involved in building a proper website that will work best for your needs. A professional Web Development Agency can help you with your website strategy

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Why You Should Be Careful What You Post on Social Media

Social media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that you’ve got to be careful what you post on social media.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Make the Right First Impression with Your Homepage Headline

A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant to their intentions, you risk that lead bouncing to your competitors. What do you need to effectively show a user they’re at the right website? The perfect headline.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Playing the Dangerous Comparison Game on Social Media - Tales from the Online Marketing Crypt #10

Tales from the Online Marketing Crypt #10 The Truth Behind the Social Media Gurus They Don’t Want You to Know I’m sure we’ve all done it. Compared ourselves to the seemingly successful people that showcase their achievements on social media. But…it sure can be a dangerous slippery slope… You start to question yourself. Wonder if you’re doing the right thing. Second guessing your business and marketing strategies and thinking the grass is definitely greener on that other side of the fence.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

7 Effective Strategies on Marketing Your Business Locally

When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons. Even though funds were very tight at the time, it was important for me to have some human interaction – even if only once a month. Little did I know, going to these meetings ended up being the catalyst for eVision Media’s birth.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Understanding These 3 Trends Will Help You Design the Best SEO Strategy for 2022

The end of each year is a time for reflection, both personally and professionally. Nearing the end of 2021, one of the things I started to see – as I do every year – was expert predictions on the future of marketing, including everything from the SEO trends 2022 will be defined by to the social media strategies which are likely to shape the coming year.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters

Boost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop it! When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, “yes, I want to hear more from you!” You are actually doing them a disservice by not keeping that relationship going with them.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

The Downfall of the Stubborn Entrepreneur

Tales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction and pick up some calves for our little 10-acre farm.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

The Difference Between a Business Coach, a Mentor & a Consultant

Find Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find one common denominator: They didn’t do it all alone. High performing entrepreneurs and small business owners know that if they want to truly excel, they need guidance and support. But what’s best for your professional development? A coach? A mentor? A consultant? How do you even begin to choose!

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

What a Baby Giraffe Teaches Us About Viral Campaigns

5 Ways You Can Boost Your Business Exposure Looking for your next big marketing campaign? Could your business use a brand exposure boost? You may want to take a lesson from the Animal Adventure Park in New York. April the Giraffe is close to giving birth any moment now. Millions worldwide have been captivated on YouTube, watching April the Giraffe's journey to giving birth (and yes, I’m guilty to admit I too am one of them!).

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

6 Steps to Content Marketing Made Easy

One of the challenges of running a business online is that when people connect with you online, they are strangers. Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their problem. That’s why content marketing is such a valuable technique for growing your business. It helps you boost website traffic, grow your mailing list, and increase sales. But what exactly is it and how do you do it? Here are some simple steps to get started: 1. What is Your Intention?

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Use the Power of Storytelling to Boost Your Brand

There are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more than facts alone,” which explains in large part why they’re so effective when it comes to marketing and branding.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

The Hidden Cost of FREE: 5 Ways Free/Low Cost Website Templates Kill Your Business

As a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low cost website template services. While it's true, you may be able to get up and running in a few minutes, there are some hidden costs to setting up your online presence using these website building tools. As an experienced professional, over the years my team and I have had to help "rescue" many businesses from these so-called easy website solutions. Their level of frustration and lack of results finally got to the point of picking up the phone and getting help.r

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

4 Steps to Finding the Best SEO Specialist for Your Business Needs

You have an awesome website, but not enough qualified visitors. Is this a problem your business is experiencing? Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists. Not until it is properly search engine optimized that is. So how do you get people to find your website on the first or second search results page of Google, Yahoo! or Bing? The answer to that question can be very complex.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Get Your Website to Stand Out From the Crowd

Why SEO is Still Very Relevant in Boosting Your Business Visibility Ever felt the fear of losing someone in the crowd? As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I knew if he did, it would be very difficult to locate him amongst a sea of people – a very frightening thought for any parent! When it comes to our business, we certainly don’t want to be lost in a sea of competitors; as the founder of a digital marketing company, “standing out from the crowd” is always on the forefront of my mind for our clients.r

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Differentiate Your Brand Personality & USP

Tips on Showcasing the Ideas and Values that Make Your Business Brand Unique It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition. Whether you sell something or provide a service, you have competing companies and brands who want the same business you do, and everyone is constantly seeking to secure that business. A great way to make sure you stand out is by showcasing the ideas and values that make your brand unique.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Entrepreneurs: Whatever Happened to Your Newsletter?

Why NOT Sending Regular eZines is Hurting Business and What To Do About It When I talk to entrepreneurs about all the benefits of adding a newsletter/eZine sign up form to their website, they are usually quite enthusiastic and commit to sending out a regular newsletter at least once a month. Sadly, this rarely comes to fruition. Months, if not years go by and nary a newsletter gets sent out…

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Use the Power of Storytelling to Boost Your Brand

There are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more than facts alone,” which explains in large part why they’re so effective when it comes to marketing and branding.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

10 Important Reasons to Update Your Business Website

Taking your Stale, Tired, and Clunky Website to an Income-Generating Machine Have you ever come across a website that looks old and stale? What impression did that leave you? Many business owners don’t realize the importance of updating their websites. But much like your wardrobe, websites need to be freshened from time to time. Think about a favourite outfit from a few years ago. It was probably the latest fashion when you bought it, but a little dated and out of place today.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

It’s Time to Get Serious About Voice Search Optimization

How to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology https://evisionmedia.ca/how-optimize-website-voice-search/ means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google Assistant to Siri, people are speaking rather than typing to search online more than ever. According to Location World, more than 40 percent of adults used spoken search on a daily basis in 2016. ComScore estimates that over 50 percent of searches will be voice-based by 2020.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

SEO Outsource Mistakes to Avoid That Will Save You a Lot of Grief

As a business owner, there’s a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit. One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get more sales. In order to accomplish this, having a professional website should be at the top of your marketing list due to it being your primary marketing piece that’s working on your behalf 24 hours a day, all year round. But just having a website is not enough.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

17 Strategic Business Pivots to Make in the Time of COVID-19

Your Coronavirus Essentials Checklist Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business. For many, this can be an incredibly frightening time to be a business owner. You worry about the health of your employees and the business, the bills that keep coming, your income and family obligations. But rather than let worries overwhelm them, smart small business owners can use this opportunity to plan and prepare for future growth and success.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

In-Depth: Facebook Data Privacy & Social Media Data Mining

What Businesses and Consumers Should Know for Their Protection (and Gain) Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising. As a result of the investigation on April 4, 2018, Facebook shared a draft of their updated data policy.https://newsroom.fb.com/news/2018/04/terms-and-data-policy/rnr

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Navigating the Marketing Maze: How to Choose the Right Marketing Agency and Avoid Getting Burned by a Bad One

I hate to admit it, but the marketing industry has a bad reputation. To be fair, if you know how to choose the right marketing agency, they can be the difference between whether your business soars to new heights or struggles to get off the ground. But if you end up choosing the wrong one, they can be an unproductive money pit of people who don’t know what they’re doing, who’ll put you in a worse place than you were before you hired them. For example, one of our clients had an absolute horror show to deal with from the marketing company they chose to work with before us.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Should Your Small Business Hire an SEO Specialist?

Your 2019 Guide to SEO Outsourcing If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on. How much thought and effort have you put into search engine optimization? This is the process of attracting organic (free) traffic from the search results in search engines. You need your business to appear high-up in the organic results or potential clients won’t even know you exist.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Understanding Content Marketing… In Less Than 5 Minutes

Understanding Content Marketing… In Less Than 5 Minutes There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most. In this case, anyone who is in business needs to understand what this term means.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

9 Reasons Why B2B Businesses Love LinkedIn

With over 350 million members, LinkedIn is the most powerful place to create and build a presence for your B2B (Business to Business) company. What can you do on LinkedIn? Why use LinkedIn versus other social platforms like Facebook Why Your Business Social Media Efforts Should Focus on LinkedIn Top platform for B2B B2B businesses and marketers love LinkedIn. Not only can you create an individual profile, but you can also create a Company page.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

7 Easy Steps to SEO Optimize Your Blog

I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. But writing the article is only half the battle. The key is to optimize your blog post so it’s easily found in the search engines. And relax, you don’t need to be a techie genius to do it. Here’s a simple guide to SEO optimize your website blog posts:

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How Online Membership Is a Win-Win for Non-Profits’ Websites

Why Not-for-Profits Benefit from Web-Based Membership Functionality If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases. Something that The Red Cross, The Humane Society and many other non-profits have in common is their successful online membership programs. They have all built global customer bases by creating a form of online communities among their members, and the potential is limitless.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

4 Essential SEO Strategy Elements for Service-Based Businesses

Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines. While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants local leads. Looking for more local SEO strategies for your business? Check out our article: How to Optimize Your Website for Local Searchhttps://evisionmedia.ca/optimize-website-local-search/rnr

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Key Elements of an Effective Book Launch Page: 13 tips to creating a book launch page that sells

Your dream of writing a book is finally complete. Congrats. But now what? What's the best way to get your book campaign off to a big start? Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I wanted to get into creating a landing page specific for a book launch. In order to successfully launch your book, you’re going to need an effective landing page that compels prospective buyers to make the purchase during your book launch campaign.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation)

Even if Your Business is Not Located in the EU The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers. On May 25, 2018 the regulation insists on safeguarding the personal information of all citizens of European Union member states. While many businesses are already aligned with the specifications, it’s important to make sure your business has everything covered.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Where To Delegate Your 2022 Marketing Budget

4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. And marketing starts with a plan. Start planning early, and you set yourself up ahead of your competition, so you’re ready to hit the ground running in 2022.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

9 Surprising Reasons Why Your Website Isn't Mobile Friendly and What to Do About It

In recent years we have seen an increase in the number of mobile users. What many businesses may not have anticipated though is that viewing the Internet on mobile devices is now becoming the norm. We are becoming a society that is connected 24/7. That's requiring businesses to think about the special needs of users who are mobile. Let me ask; is your website mobile ready? Take a peek inside your Google Analytics and you may be surprised at the number of users viewing your website from mobile devices.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

The Reality Of Ignoring Website SEO

“If you build it, they will come” Only works in the Field Of Dreams It’s a very exciting time getting your website finally completed and launched. Now you can sit back, relax and wait for the phone to ring, right? Unfortunately it doesn't work that way. Now you need to be focusing on driving qualified leads to your website; otherwise, no one will actually know it exists. There are several ways to doing this ranging from utilizing Social Media to other online marketing efforts but let’s focus on SEO: Search Engine Optimization.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

4 Brand-Building Tips on Using Instagram for Your Business

How to Create a Powerful Instagram Social Media Marketing Strategy One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads. However, many people are left scratching their heads when it comes to marketing with Instagram. Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food – but how can it tie into business? And should it?

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

10 Essential Website Update Hacks to Help Boost Sales

When was the last time you updated your website? It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business. Remember your website is out there promoting you and your business 24 hours a day, 7 days a week, all year long. So if you’re one of those people that never gave your website a second thought once it went live, then please keep reading. First of all, your business website is not a static brochure.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

Your 3-Step Guide to Increase Sales with Seasonal Marketing

When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of mind.) Holiday promotions aren’t just limited to important dates, either.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Evolve Your Business Model as Times Change

Are You Prepared to Meet New Customer Needs? We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient. In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses are OK. I’ve written a lot about managing your small business during the pandemic, from How to Pivot Your Small Business Strategy During the COVID-19 Crisis to How to Build a Crisis Response Landing Page.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Create the Best Company Newsletter

4 Strategies to Crafting Effective Digital Newsletters for Your Business For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy. Because of this (and other reasons too) many avoid creating and sending out digital newsletters at all. However, it’s essential to put in the time and effort to positively impact your readers.

Primary topic: Business Development
Business Development
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By Susan FriesenRecently published1 topic

How to Find Your Business Niche

3 Ways to Help Better Position Your Business for Market Success Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market your business. It’s important to find your business niche so you can: • Differentiate yourself from your competitors; • Optimize your website for the right keywords; • Have a clear message on all marketing materials; • Develop new ideas or products that appeal to your target market.

Primary topic: Business Development
Business Development
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