Gavin Turley

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Article

Google AdWords: It's Good To Be Negative

Adding negative keywords to an AdWords campaign is something a lot of people neglect to do. What they don’t appreciate is the importance of negatives to a successful campaign. Your click-through-rate (CTR) is an important factor for Google to determine how ‘relevant’ your AdWords campaign is, and CTR is based on: (Clicks/Impressions) x 100 The more times your ads show without being clicked on, the lower your CTR will be. One of the things you can do to improve your CTR i

June 2, 2008

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Advanced Words

Advanced Words specialise in the build and management of Google AdWords accounts to ensure the client achieves the maximum return on advertising investment. www.advancedwords.co.uk also offers free and up to date information to help you achieve better results with your Google AdWords advertising campaign.

June 2, 2008