Lisa Manyon
Free
Business Marketing Architect -- content and copywriting strategy Expert
Lisa Manyon Quick Facts
- Main Areas
- Articles, Advertising, Marketing and Copywriting
- Career Focus
- Copywriting and Marketing Strategies
- Affiliation
- Write On ~ Creative Writing Services, LLC, Evolutionary Business Council, Women Speakers Association and The Cloud Appreciation Society
Lisa Manyon is “The Business Marketing Architect.” and creator of the NEW marketing and copywriting model for success, a simple 3-step “Challenge. Solution. Invitation.™” formula to create marketing messages with integrity as featured in Inc. Magazine and #1 Bestselling books Wonder Women and Engage. This approach is an alte ative to the standard problem, agitate, and solve copywriting formula that pokes at pain points, manipulates emotions, and often perpetuates buyer’s remorse. Lisa focuses on your big vision, building relationships and reverse engineers your most powerful solution into profitable revenue streams with copywriting and content strategies (known to help produce million dollar results). Recipient of the People’s Choice Award at the 29th Califo ia Women’s Conference, Lisa has created training for Small Business Development Centers and is available for speaking engagements, copy projects and consulting. She offers a FREE Copywriting Action Plan on her award-winning blog here www.writeoncreative.com
Free Articles & Book Excerpts
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Lisa Manyon Audio & Video Programs
Lisa Manyon Books
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
A Look at Tribes, We Need You to Lead Us by Seth Godin
Over the past four years I've noticed that the word "tribe" has become increasingly popular. As I've met new, wonderful and unusual friends there has been a common thread regardless of differences in opinion, background, nationality, political persuasion and quirky personality traits, we all ...
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The Long & Short of It -- Long Copy Versus Short Copy
Copy (the written part of any marketing material) is the secret to sales success. So, is long copy or short copy more effective? The answer is both are effective when well written. Publishers Clearinghouse wouldn't send out long sales letters if they didn't work and coincidentally, newspapers wouldn't sell small space ads if no results were seen.
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5 Juicy Tips to Create Headlines That Draw Your Readers in for the Sale
By now you should know headlines are the most important part of copy. At least when it comes to drawing your readers in and keeping them interested. Here are four quick ways to craft compelling headlines; offer a solution, tell readers how to do it, ask a question or give a quantifiable ...
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How Social Proof Can Make or Break Your Business
Although storytelling and transparency are huge components of copywriting trends, it’s not enough to simply tell your story. You must have buy-in. Consumers must believe your story, resonate with you, and believe that others believe in you too before they decide to do business with you. That’s why social media and social proof are at the forefront of many successful marketing campaigns.
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Prospective Prospects~ To Mail Or Not To Mail, That Is The Question~
Do you utilize direct mail techniques to increase business or are you still stuck in the ad agency train of thought that says direct response mail doesn’t work? Dollar for dollar direct mail outperforms and out delivers many traditional media outlets. However, there is a method to the madness ...
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Article
What Are Your Words Worth?
Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely? Think about the words “old” and “experienced”. They ...
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Nine Ways To Network More Effectively
No matter what business you are in, you also have a second job…you are a marketer. That means you are responsible for letting others know about how you can help them. One of the best ways to get those opportunities to convert prospects into customers is by networking. Here are some simple ...
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Branding and Business Identity ~ Image is everything!
Underestimating the importance of image is a common marketing mistake. When we talk about image in business, it encompasses a broad spectrum. We’re talking about overall image of storefront; interior design, marketing materials, website and even your people, (staff members). All of these ...
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9 Elements to Help Your Copy Connect with Your Ideal Customers
When writing marketing, advertising and promotional copy, there are specific formulas to increase response and effectiveness. Since your copy truly is the secret to sales success it's important to familiarize yourself with the formula even if you aren't writing long copy. Here's why: There is a psychological process that readers go through regardless of copy length and regardless of reading preference ie: analytical reader who dives into all the copy or scanner who glances at the key points and quickly makes a buying decisions.
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Referral Generating Tips Via Publicity ~ Leverage Your News To Increase Business
It’s no secret that generating publicity via online news release sites is good for business. Continually educating the public and media about what’s happening with your businesses is, well, just good business. My challenge to clients I work with is to not only submit news or press releases to ...
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Article
What To Do When Children Are Grieving Death
The loss of loved ones is not a topic many people like to discuss. In general, society is uncomfortable with this loss. However, death has a very real impact on those who knew and loved the departed. Death impacts us all in specific and unique ways and each person deals with loss individually. ...
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How to Formulate Your Copy To Increase Sales
Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. ...
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
Lisa Manyon's Media Kit
Information about Lisa Manyon and Writeoncreative.com. Speaking topics and questions for guest interviews.
February 3, 2010
Website
Write On ~ Creative Writing Services, LLC.
Professional Copywriter and Marketing Strategist, Lisa Manyon shares tips, tactics and tools of the trade.
January 23, 2008
Favorite Quotes & Thoughts from Lisa Manyon
Never resist a temporary inconvenience if it results in a permanent improvement~ author unknown
Contacting Lisa Manyon
Write On ~ Creative Writing Services LLC
Lisa Manyon, Professional Copywriter & Marketing Strategist
Telephone: 1.866.620.1428
Support@WriteO
Creative.com
Mailing Address:
2305 Ashland Street Ste. C #419 -Ashland, Oregon 97520
How to get started
Need copy? Have Copy that needs help? Want to write better copy yourself? Help is here www.writeoncreative.com