Authenticity is Essential to Your Business Success
Authenticity has never been out of business style, as it were, but it is certainly en vogue now. Everywhere you turn some business guru or marketing maven is telling you to be your most authentic self. And now, here I am, telling you it's essential to your business success that you are authentic. But what does that even mean – authenticity, being your most authentic self? Let's take a look at what Webster has to say about the word authentic: au·then·tic [aw-then-tik] - adjective 1. not false or copied; genuine; realr