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120 articles by Diane Conklin · showing 50

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By Diane ConklinRecently published1 topic

Are You Overlooking This Passive Income Stream?... Like Most Business Owners

Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business. Think about this…is there a way, in your business, right now, that you could create an income stream, or streams, where you are the conduit through which the product or service comes, but you aren’t actually the one providing the service?

Primary topic: Business Consulting
Business Consulting
1,163 views
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By Diane ConklinRecently published1 topic

Using Focused Energy And Action To Increase Your Productivity

It’s the end of your business day. That’s enough work for one day, and you’re turning off the lights in your office or your shop. You’re going home. Do you feel fulfilled? Do you feel as though you accomplished everything you wanted to do today? Or are you really not sure if you accomplished anything? A lot of times, as a small business owner, you might find yourself taking the shotgun approach to your day.

Primary topic: Business Consulting
Business Consulting
692 views2/5 (1)
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By Diane ConklinRecently published1 topic

The Importance of Using Smart Marketing and Business Strategy In Your Business

Strategy is a term that gets thrown around a lot in business, especially when it comes to marketing. Sometimes we use the word to the point of forgetting what it really means to have strategy in your business. Strategy is much more than what you’re doing. Strategy is about knowing why you’re doing what you’re doing.

Primary topic: Business Consulting
Business Consulting
678 views
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By Diane ConklinRecently published1 topic

Do You See Your Clients... Do They See You?

Do you see your clients? Do they see you? Those may seem like strange questions, but when you really think about it, they really aren't. Do you see your clients where they are or do you see them where they could be? Do you see your clients beyond the here and now and in a place of massive success, which they are striving toward?

Primary topic: Business Consulting
Business Consulting
552 views2/5 (1)
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By Diane ConklinRecently published1 topic

Increase Your Profits By Asking What's Next To Your Current Clients

One of the best ways for small business owners to secure a successful future is to always be considering the next thing - the next product or the next service to put out. Not only considering what that next thing is, but how it will be made, marketed and sold. This is one of the best strategies you can use in your business, because it allows you to focus on the future of your business instead of your present condition.

Primary topic: Business Consulting
Business Consulting
504 views
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By Diane ConklinRecently published1 topic

It Doesn’t Have To Be So Hard

Have you ever found yourself faced with some new insights in your life, or a new theme in your life or just found yourself struggling? We all have, and I'm no different. Several months ago, I was struggling - going through a difficult time in my life, as many of us do at times - when a good friend of mine said if you ever feel like you have to fight, then it’s the wrong situation because life should never be about fighting, forcing or struggling. Instead, things in your life should just flow.

Primary topic: Business Consulting
Business Consulting
577 views2/5 (1)
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By Diane ConklinRecently published1 topic

How To Effectively Use A Squeeze Page To Build Your List Daily

How do you use a squeeze page to build your list? A squeeze page, or a landing page, is simply a one page website. It’s just one page where people can do only one thing. They can’t go check out your products and services. They can’t go see when your events are. They can’t do anything else. They have one choice and one choice only. That one choice is to get the free thing you’re offering or maybe they can sign up for a teleseminar or webinar. You use a squeeze page to build your list.

Primary topic: Business Consulting
Business Consulting
832 views2/5 (1)
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By Diane ConklinRecently published1 topic

Increasing Your Visibility & Credibility With The Gurus

Recently, I’ve had a lot of people saying things to me like “Oh, Diane, you’re so lucky” or “How do you know all these famous people, and how do they know you?” or “Opportunities seem to fall in your lap, how does that happen for you?” Well, it was suggested to me that I share some of my secrets, so I’ve decided to do just that.

Primary topic: Business Consulting
Business Consulting
469 views
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By Diane ConklinRecently published1 topic

Hiring The Right Mentor or Coach Can Affect Your Bottom Line Business Profits

To put it simply, no one likes having to write checks…to spend or invest money. Writing checks means money is leaving your account, and no one likes money leaving their account. However, it becomes a little easier when you know the money is being well invested and, two, that you’ll be making the money back quickly because of how you invested it. This is about the investment you make by having mentors and coaches.

Primary topic: Business Consulting
Business Consulting
664 views
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By Diane ConklinRecently published1 topic

Frustrated With Your Business Or Business Results

Have you ever been frustrated in your business? Have you ever been just so frustrated with your business and in your business that you’ve said something like this – “That’s it! I’m finished! It’s not worth all of this! I’m just going to work at Starbucks!” Or something like that… Not many people are willing to talk about this, but most business owners, if they’re being honest, will tell you they have said this, or something similar, at one time or another. Now, are they serious? Are they really going to work at Starbucks? Probably not, but they are seriously that frustrated.

Primary topic: Business Consulting
Business Consulting
823 views2/5 (1)
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By Diane ConklinRecently published1 topic

Measuring Social Media For Profit In Your Business

Marketing and technology today really leans on social media heavily as one of the media that’s getting used a lot. It seems like every day a new social site pops up, and it quickly becomes a hit, so we feel like we have to get in on it, start using it and taking advantage of it in our business. It makes absolute sense to take advantage of social media sites too, because most of them are free. Any time you can market your business for free it’s a great opportunity, but only if you do it right.

Primary topic: Business Consulting
Business Consulting
770 views
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By Diane ConklinRecently published1 topic

Can You Really Make Money With Social Media?

Are you using social media in your business? Not are you using Facebook or Twitter and going on there while you’re at work and playing games or making random posts. The question is: are you using social media to build your business and to increase your profits? You absolutely can make money with social media and you should if you're a small business owner or entrepreneur. You want to think of social media like you do the other types of media you use in your marketing. You have direct mail, television, radio, internet and other media outlets you should be using in your marketing.

Primary topic: Business Consulting
Business Consulting
768 views4/5 (1)
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By Diane ConklinRecently published1 topic

Business And Marketing Success Strategy: Repurposing Content In Your Business

Often times it may seem like you have a lot of work to do in your business, from writing newsletters, emails, articles and blogs, to generating audios and videos for distribution. Because we want to reach out to our customers in every way imaginable, we sometimes forget how easily we can turn one product into many.

Primary topic: Business Consulting
Business Consulting
513 views
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By Diane ConklinRecently published1 topic

Stand Up & Stand Out In Your Business - How To Get Recognized As A Champion

Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other business owners who have products – services and niches similar to yours. Here are 5 tips to Stand Up in your niche and separate yourself from all others…. 1. Provide clear solution for your clients and help them achieve their goals.

Primary topic: Business Consulting
Business Consulting
1,406 views
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By Diane ConklinRecently published1 topic

Do You Step Over Dollars To Pick Up Pennies In Your Business?

Every year for the past 12 or 15 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We always start off the day with a nice breakfast.

Primary topic: Business Consulting
Business Consulting
866 views
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By Diane ConklinRecently published1 topic

How Being More Authentic In Your Marketing Will Attract People To You Like Crazy & Grow Your Business Faster Than Anything Else

Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really happen but appeal to our sense of wanting things to be easy and to be able to get rich quick and all that. How about this one for example, “$12 Million in 12 Weeks” – saw that one recently and it actually made me laugh out loud.

Primary topic: Business Consulting
Business Consulting
893 views
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By Diane ConklinRecently published1 topic

How To Craft Your Irresistible Free Offer

Irresistible free offers are used for a lot of things, and one of the biggest is on your website, or other places, to build traffic. On your website, you ask people to give you their name and their email address, and in return you give them an irresistible free offer, filled with great value and content. There are two key words here: the first is irresistible, and the second is free.

Primary topic: Business Consulting
Business Consulting
820 views
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By Diane ConklinRecently published1 topic

The Slight Edge In Your Business Produces Increased Profits

Maybe you’ve done some online or offline research, or just a general observation, and noticed there are a lot of businesses out there. And, maybe you’ve noticed some, or maybe many of those businesses are just like yours. Does this worry you? If you’re doing things in your business that set you apart, you really shouldn’t be worried at all. When you do things in your business that set you apart, that give you even the slightest edge over your competition, you’ll see a huge difference in the way people – your clients – respond to you.

Primary topic: Business Consulting
Business Consulting
769 views
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By Diane ConklinRecently published1 topic

Don’t Let Time Vampires Ruin Your Day

Do you ever start your day and before you know it, it's just gone? Time is gone and you can't figure out where your day went. You're looking at what you've accomplished and the only answer you can come up with is... nothing at all. Have you taken the time to think about what's happening? What's draining your day? What's keeping you from completing the tasks you needed to get done?

Primary topic: Business Consulting
Business Consulting
605 views
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By Diane ConklinRecently published1 topic

7 Tips For Adding Fresh Content to Your Ezine

The easiest way to keep in touch with your client base, that’s prospects and buyers is to use an electronic newsletter or Ezine. Brick and mortar businesses of all kinds can also benefit from an online newsletter or Ezine. Why an Ezine? Generally, is free to deliver, only costs in your time or your assistant’s time to publish, it’s fast to put together when comparing to a print newsletter and you can deliver it more frequently.

Primary topic: Business Consulting
Business Consulting
1,000 views
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By Diane ConklinRecently published1 topic

Integrated Marketing...What It Is, Why Is It Important & How Can You Use It In Your Business

Does your marketing strategy include an integrated plan? You have a variety of ways to market your business - including advertising, direct mail, social media, email marketing - just to name a few. All of these enable you to reach out to your clients to let them know what’s going on in your business and the products and services you have available for them. Each of those systems has its own marketing strategy. When you integrate your marketing strategies together you’re making your marketing message stronger.

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Are You Setting Up Your Speakers To Maximize Their Sales Before They Get On The Platform To Speak?

How many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about? If you have asked that question, it is a result of the event promoter not spending enough time thinking about the message to market match between the speaker and the audience or it was a result of the event promoter not talking about the speakers ahead of time and building value for the topic they are talking about and selling on.

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Are Your Business Numbers Down?

Having good strategies in place is one of the biggest factors in making your business a success. With that in mind, are your numbers lower than you'd like them to be, and are you conce ed about them? Are you seeing less people registering for your events? Are you finding sales to be lower than normal? Are your percentages down? Maybe you aren't getting as many people are register for your teleseminars. Does any of this sound familiar?r

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Delegate But Don’t Abandon

Most business owners learn very early on that they need to delegate, and most need to delegate more business responsibility than they do. When you start delegating and your business grows, the challenge becomes how to delegate without abandoning your responsibilities. There is a line that all business owners walk, where you want to delegate, but you’re a bit afraid to – especially at first, because you think no one else can do things as well as you can, or you simply are afraid things won’t get done at all if you don’t do them.

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Making Hard Business Decisions… And Them Making Them Work For You

As a business owner, sometimes you have to make tough decisions and sometimes you don’t want to make those tough decisions, but are forced to. The thing you have to remember is, it’s just business. I know you’ve heard people say that and maybe it sounds a little cold or doesn’t feel right from a business perspective, or from a personal perspective, but the bottom line is sometimes in your business you have to make tough choices.

Primary topic: Business Consulting
Business Consulting
1,012 views2/5 (1)
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By Diane ConklinRecently published1 topic

How To Use Pull Marketing To Attract Your Ideal Clients

Have you spent any time lately considering the pull-marketing strategy you’re using to attract ideal clients to you? Pull-marketing strategies go beyond turning on your open for business sign, setting up your website and hoping that people find you. That’s the hope and pray method of marketing, and it doesn’t work (except in the movies).

Primary topic: Business Consulting
Business Consulting
623 views
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By Diane ConklinRecently published1 topic

Using The RIPPLE Effect As A Business & Marketing Strategy

Do you ever think about the ripple effect of your actions or the actions of your business? In the image of the ripple effect, you have a pebble or a small stone, and that pebble is falling into this big source of water – maybe it’s a pond, or a lake, or maybe an ocean. Regardless of how big that water source is, the point is that there are always ripples. Those ripples keep moving outward and expanding outward, pushing other ripples into a course because of the action of one small pebble or maybe even one small drop of water.

Primary topic: Business Consulting
Business Consulting
1,236 views2/5 (1)
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By Diane ConklinRecently published1 topic

Live Streaming As An Income Source For Your Live Events

How do you make money with live streaming at your events? There is certainly money to be made with live streaming at your events, if you do it right. The first thing you need to do is decide if you’re going to live stream your event. Now, there are some advantages and some disadvantages to live streaming, so you really need to think about those before you decide one way or another. If you already have a video crew at your event videotaping then live streaming is just one more service to add. And it’s an additional service that can add a stream of income to your event.

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Can You Align Your Business With Your Purpose, Mission & Vision

You hear a lot about purpose, mission and vision, and a lot of people struggle with what that means exactly. Most likely, you’ve created a vision for your business and maybe even a bigger vision for your life, or the world, regarding the changes you want to make. You may be asking yourself, “What does this have to do with business? What does this have to do with marketing?” So, here’s the thing you need to think about… what’s the best way to set up your business so that it follows the same mission, vision and purpose you’ve set for your life?

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

What Is A Guru?

More and more, people are going to school and getting degrees, and learning new things. Now, there’s no doubt they may be able to teach you something you didn’t already know, but does that automatically make them a guru? This is a question that comes up a lot in marketing and business. What makes a guru anyway? What qualifies somebody to be your mentor or coach…or do they need any special qualifications at all?

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Business Success – The Little Things Mean A Lot

You may have heard it said before, many times – the adage that good enough is good enough – and it’s true, as long as you don’t put out junk in your business. So, the question becomes how do you make sure you’re not putting out junk. You pay attention to the little things in your business because the little things mean a lot.

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Does Your Business Have A Personality Type

Every individual has a personality, but did you know your business has a personality as well? Your business personality will take on the characteristics of your personality, or sometimes it will reflect the whole make up of your team. Often, just like your own personality, your business personality will have different facets. There may be times when things are playful and casual, and other times it will be more formal and serious. You have to decide which approach is most appropriate depending upon the different situations that arise in your business.

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Don’t Be Vanilla In Your Business

Are you vanilla? Do you just blend in with the crowd? Are you just one of many doing the same thing over and over again? Or do you stand out? Do you have something that really grabs people’s attention? Do you wow people? Sometimes it’s the silly stuff that will make you stand out, but it doesn’t always have to be that. You don’t have to dress up in a superhero suit to get noticed. It will get attention though! It is different!

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

The Secrets To Increasing Your Response From Your Direct Marketing

There’s a lot of skepticism and questions about direct mail and more specifically about whether direct mail still works or not. A few of the things to consider when you’re thinking about sending direct mail is whether to use a live stamp or not? Should you use a live stamp or is it ok to use stamps.com or something similar? What about using the machine in my office? The answer is you want to use a live stamp every time. Every single time!

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Speed…Business Implementation & Execution…What They Have In Common

One of the concepts that technology has sufficiently delivered on is speed. The communication that once took months to send over oceans and across lands now only take seconds in the form of an email. The ability to reach out to someone only takes a moment in pressing the ‘send’ button on our cell phones via text messages and phone calls. We have even upgraded from horse and buggies to speedy cars with all sorts of style. The point is speed. We have become a society that relies on speed to get things done and expects things to get done in a certain speedy manner.

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

How Direct Response Marketing Increased Profits In Your Business

How do you market your business? Are you doing the hope-and-pray method of marketing? Did you put up your sign, turn on the open for business sign, hand out your business cards, maybe put up a website, and then hope and pray that someone comes in or will do business with you? So you do all those things, and then what? Maybe new clients and business come, maybe they don’t. That’s not effective. And unless you’re Coca Cola, Nike, HP, or a company like that, you probably don’t have millions of dollars to invest in your marketing campaigns to compete with big businesses like that.

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Being Authentic In Your Business & Your Life

There’s a lot of talk these days about being authentic, especially as it relates to your business. The question is: what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to, because it’s just them being authentic. Everyone’s talking about it in different ways lately, but it seems everywhere you go, somebody’s talking about being authentic. The dictionary defines authentic as “the quality or condition of being trustworthy or genuine.” It also used words like genuine, real, and character.

Primary topic: Business Consulting
Business Consulting
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By Diane ConklinRecently published1 topic

Are You Making These Costly Mistakes At Your Events?

It’s easy to make costly mistakes at your live events. Most time, you make these mistakes and you’re not even aware that they might be costing you money…and probably some goodwill with your attendees. Recently, an event promoter asked for the volume of the music to be really cranked up during break. The idea was that people would be inspired to move around and that the loud music would really get their juices flowing and the excitement up.

Primary topic: Business Consulting
Business Consulting
533 views
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By Diane ConklinRecently published1 topic

Just Being You In Your Business Attracts Your Ideal Clients & Increases Your Profits…All At The Same Time

One of the biggest conce s for many business owners is how to be authentic in their marketing. You want results from your marketing, but you also want to avoid the in your face or the hard core marketing approach. You also want to avoid the negativity based marketing that relies on bashing others to make your point. You want to expose all the great things about your business and let your customers know why your business is the best option for them, without creating an image that’s not representative of your business or who you are as a person.

Primary topic: Business Consulting
Business Consulting
630 views5/5 (1)
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By Diane ConklinRecently published1 topic

Marketing: Manipulation or Influence?

A question all business owners should ask themselves, especially if they do their own marketing, is this - is my marketing manipulative or influential? In order for you to make that distinction, you have to know the difference between the two. Take a minute to think about what your business provides for people. Are you giving your clients things they want and need and things they can benefit from? Or, are you just convincing them to buy anything from you because you need to make money and it’s what’s best for you – with no regard for what will benefit them the most?

Primary topic: Business Consulting
Business Consulting
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