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Articles by Jenny Hamby

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37 articles by Jenny Hamby · showing 37

Browse every published article connected to Jenny Hamby, or search within this exact expert archive.

By Jenny HambyRecently published1 topic

You're Sending Seminar Prospects Where?: Choose Links Carefully to Avoid Losing Seminar Prospects

A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago. When I was headed out the door with my cartful of groceries, the greeter -- an elderly man who always welcomes me with a big smile and friendly "hello" -- flagged me down. His job that day was to hand out fliers directing customers to the store's web site to take a customer satisfaction survey. I like George.

Primary topic: Seminars and Workshops

Seminars and Workshops

2,340 views3.5/5 (2)

By Jenny HambyRecently published1 topic

When Is Too Much Email Too Much?

When promoting live seminars, as well as virtual events such as teleseminars and webinars, it's critical to continue promoting your event right up until you start delivering content. Seminar producers who track their sales typically see a dramatic increase in their registrations in the days leading up to an event. For teleseminars and webinars, the big increase is seen in the final few days before the event.

Primary topic: Seminars and Workshops

Seminars and Workshops

2,428 views2.8/5 (4)

By Jenny HambyRecently published1 topic

Easy Sources of Seminar Leads: 3 Leaks to Plug in Your Seminar Lead-Generation Process

Many seminar promoters assume that big, bold action and massive change is required to put more butts in seminar seats. In fact, increasing seminar registrations is often accomplished with surprisingly small changes. If you make dozens of small changes, their cumulative impact can be powerful and dramatic. How you capture and follow up with prospective seminar attendees is one area in which tiny changes can produce big results. Here are some questions you can ask to identify areas for improving your lead-generation process:

Primary topic: Seminars and Workshops

Seminars and Workshops

3,023 views

By Jenny HambyRecently published1 topic

Overcome Prospects' Procrastination to Increase Seminar Registrations:Increase Seminar Registrations with Deadlines

Experienced seminar promoters know that the number of registrations that come in each day generally increases as the seminar draws closer. While you might receive only one registration per day four weeks before your seminar, you could see 20 registrations per day the last week before your event. The reason for this trend, by and large, is prospects' procrastination. Like you, your prospective seminar attendees are busy.

Primary topic: Seminars and Workshops

Seminars and Workshops

2,457 views3.3/5 (3)

By Jenny HambyRecently published1 topic

***When to Hold Your Seminar: Which Day of the Week Is Best for Your Seminar?

One common question faced by new seminar promoters is determining what day of the week they should hold their event. Here are some points to consider as you make important scheduling decisions. If your attendees are primarily employees whose employers are footing the bill for their participation, hold the event during the workweek. In this scenario, attending your seminar is training, which most participants would reasonably expect to occur during the workweek.

Primary topic: Seminars and Workshops

Seminars and Workshops

16,052 views4/5 (1)

By Jenny HambyRecently published1 topic

Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices

Will prospective seminar attendees pay what you are asking to participate in your seminar? The answer depends on how they perceive your price. If they think it's too high -- in other words -- there is not enough value to justify the time and money they will spend traveling to and participating in your seminar, they will not sign up. But if they think that you are offering a fair value, if not a bargain, they will sign up. I recently met with producers of a one-day sales seminar that is priced at $1,295. Is that a lot for a one-day event?

Primary topic: Seminars and Workshops

Seminars and Workshops

2,611 views3.3/5 (4)

By Jenny HambyRecently published1 topic

Following Up with Seminar Prospects: Boost Seminar Registrations

Convincing busy, budget-conscious people to invest their time and money to attend your seminar can be a challenge. That is why you should sit up and pay attention when a prospective attendee indicates even the tiniest bit of interest in your event. Seminar leads are golden. Yet many seminar promoters treat their leads casually. They will field phone calls and emails from prospects who have questions, yet they will not keep records about who has called in. They will deliver free preview seminars, but assume that prospects who leave without registering aren't interested.

Primary topic: Seminars and Workshops

Seminars and Workshops

2,501 views2.7/5 (3)

By Jenny HambyRecently published1 topic

Advertising Your Seminar: 6 Rules to Remember When Advertising Your Seminars

When promoting a local seminar, newspapers seem like a logical choice for reaching your target audience. After all, newspaper readers are local. And they are interested enough in learning new information that they're willing to pay for and read a paper, right? But as many new seminar promoters quickly learn, promoting seminars via newspaper advertising isn't as easy as running an ad and filling the room. For starters, your ad has a lot of competition -- and not just other ads. Every story on the page as your ad, as well as every story in the paper, is competing for attention.

Primary topic: Seminars and Workshops

Seminars and Workshops

9,240 views3/5 (3)

By Jenny HambyRecently published1 topic

3 Tips to Build a Strong Foundation for Your Future Seminar Business

The seminar business is not one to enter on a whim -- at least, not if you want to minimize your risk. Between room rentals, equipment, and food and beverage minimums, the production costs can be tremendous. If you don't adequately fill the room, you can lose a lot of money very quickly. The marketing process also can be a challenge. Getting someone to say "yes" to spending time with you -- learning something much less -- is far more difficult than getting them to plop down their credit card in exchange for a low-cost book or a fun gadget.

Primary topic: Seminars and Workshops

Seminars and Workshops

1,704 views5/5 (1)

By Jenny HambyRecently published1 topic

Staff Your Seminars for Pennies: How to Secure Volunteers to Support Your Events

A content-rich presentation is the core of a successful seminar. But to ensure that your attendees have a pleasant -- if not knock-their-socks-off -- experience, it's important to ensure that your event runs smoothly. But if you are the only one working your event -- a common scenario for new seminar promoters and professionals who use free seminars to generate leads -- chances are good that attendees will have a less-than-stellar experience.

Primary topic: Seminars and Workshops

Seminars and Workshops

2,696 views3/5 (1)

By Jenny HambyRecently published1 topic

3 Ways to Identify the Benefits Most Pertinent to Your Audience

To persuade prospects to register for your seminars, your marketing copy must adequately explain the value of your training. One critical way you can do this is by accurately describing the benefits of attending your seminar. Many seminar promoters and trainers believe that it's enough to merely tell prospects what they’ll be learning at the event.

Primary topic: Seminars and Workshops

Seminars and Workshops

3,830 views3/5 (1)

By Jenny HambyRecently published1 topic

Marketing to Millions: Quality -- Not Quantity -- Counts When Promoting Seminars

You've seen the ads -- "9 million mailing addresses for just $24.99." You're tempted to buy ... because surely somewhere among those millions of prospects, there must be a hundred people or so who would be interested in your seminar. Alas, the results don't prove your theory true. Quality, not quantity, is what counts when you're building your seminar business. Yes, it is important to grow your list, because at some level, seminar promotion becomes a game of numbers.

Primary topic: Seminars and Workshops

Seminars and Workshops

2,441 views

By Jenny HambyRecently published1 topic

What’s the Difference Between a Seminar, Workshop and Conference?

Seminars, workshops, conference, symposia, user conferences, summits -- the type of events you can host are varied. Choosing the right description for your event is critical because it communicates volumes about the type of experience your participants can expect. To ensure that you’re fully leveraging the marketing power of your event title, select the type of event that best fits the experience you want to create.

Primary topic: Seminars and Workshops

Seminars and Workshops

38,975 views3.5/5 (2)

By Jenny HambyRecently published1 topic

Pounding the Pavement: When Promoting Seminars, Anything Goes

"What's the best way for me to promote my seminars?" This question easily makes the top five list of challenges I hear from newer seminar promoters, as well as those who aren't satisfied with how their events are performing. Their uncertainty is understandable. Because when you're doing your own marketing, growing a business and delivering the content, you want to make sure that every dime and every minute you invest into your promotions will pay off. The frustrating thing, of course, is that you can't guarantee that everything you do will be a winner. Some promotions fizzle.

Primary topic: Seminars and Workshops

Seminars and Workshops

2,847 views3.7/5 (3)

By Jenny HambyRecently published1 topic

Reassuring Nervous Seminar Prospects: Address Unspoken Questions to Secure More Seminar Registrations

It often seems that for every person who signs up for a seminar, there's at least one or two more who are undecided about attending. Some are uncertain because they have financial conce s and aren't sure they'll receive enough value for their investment. Convincing these prospects to register takes highly persuasive copy and lots of follow-up. But other prospects are easier to reassure. Emotionally, they are sold on participating.

Primary topic: Seminars and Workshops

Seminars and Workshops

2,463 views

By Jenny HambyRecently published1 topic

5 Keys to Successful Seminar Promotion

You've booked a hotel meeting room and picked a seminar topic. Then it hits you: You have a lot of money on the line ... and no idea how to fill the seminar seats. Use these five tips to get started on the path of successful seminar promotion. 1. Target your best prospects. The world is a big place, and you probably can't afford to reach everyone who could benefit from your seminar even once, much less multiple times.

Primary topic: Seminars and Workshops

Seminars and Workshops

14,522 views3.7/5 (3)

By SelfGrowth ContributorMay 3, 20081 topic

Test Driving Your Seminar

Want to get more butts into your seminar seats? Let nprospective attendees sample the content before theyndecide whether or not to register.nnThis powerful sales trick is not new. After all, when nyou visit a bookstore, you get to flip through books nbefore deciding to buy. When you visit a car dealer, nyou get to test drive a car before deciding to buy. nHeck, when you go an ice cream shop, you can even sample nthe goods before deciding which flavor you want to buy nthat day

Primary topic: Marketing Strategy

Marketing Strategy

808 views

By SelfGrowth ContributorApr 20, 20081 topic

Socializing With Seminar Attendees

One way to make your seminar into an unforgettable nexperience is to arrange social activities in thenhours -- and even days -- preceding and followingnyour event. Social activities allow participants nto relax and bond with each other, as well as giventhem another opportunity to get to know, like and ntrust you.nnFor example, you might host a cocktail reception thennight before your seminar kicks off, a dinner one nevening after the educational content wraps up for nthe day,

Primary topic: Marketing Strategy

Marketing Strategy

936 views

By SelfGrowth ContributorApr 4, 20081 topic

Mix Up Your Seminar Marketing With Direct Mail

Seminar promoters love email marketing. And why nnot? It's cheap, it's easy, and it's fast. You can nwake up one morning and within an hour have a npromotional offer whizzing its way through cyberspacento your prospective customers ... and if everythingnworks as planned, you'll start counting ordersnbefore the end of the day.nnBut email isn't without its flaws. nnHypervigilant spam filters intercept messages sent nto people who have requested your communication. nnBusy server

Primary topic: Seminars and Workshops

Seminars and Workshops

1,181 views

By SelfGrowth ContributorMar 15, 20081 topic

Do You Have Enough Seminar Content

nWhen you're planning your first event, you might nstruggle to figure out how much information you nneed to share to make attending your seminar n"worth it" for attendees.nnHere are some suggestions:nn* If YOU don't think you're offering enough content,nyou're probably right. Trust your instincts andnadd more information.nn* Survey prospective attendees to see what exactly nthey want/need to learn. Choose the topics that nare most popular and appropriate for your seminar nand

Primary topic: Marketing Strategy

Marketing Strategy

811 views

By SelfGrowth ContributorFeb 26, 20081 topic

Sell Seminar Seats Fast

Donât Want to Wait Weeks Before You Sell Enough Seminar Seats to Meet Your Minimum Goals? Use These 5 Secrets to Fill Seminar Seats Quickly nnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnExperienced seminar promoters know that filling events typically requires a lot of work and even more lead time. But there are a few tricks you can use to fill some (maybe even most) seminar seats quickly. nnThe most obvious and e

Primary topic: Seminars and Workshops

Seminars and Workshops

2,734 views

By SelfGrowth ContributorFeb 3, 20081 topic

Seminar Marketing Response Rates

Wondering How Many Seminar Registrations You Can Reasonably Expect for Your Promotional Efforts? Here’s What to Expect … and How to Increase ConversionnnBy Jenny Hamby, the Seminar Marketing Pro™nCertified Guerrilla Marketer and Direct-Response CopywriternnnHave you fallen for the myth that your seminar-marketing campaign is a total failure if your response rate is less than 2 percent?nnWell, guess what … it’s not uncommon to have a response rate

Primary topic: Seminars and Workshops

Seminars and Workshops

2,097 views

By SelfGrowth ContributorJan 20, 20081 topic

Is Your Seminar Underexposed

Frequent Contact with Prospective Seminar Attendees Is a Must If You Want to Fill Seminar Seats. Hereâs What to Do When Youâre Working with a Limited BudgetnnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnMany seminar promoters think they can get away with contacting prospective attendees once or twice before their events. Then, if their meager marketing efforts donât pack the room, they throw up their hands an

Primary topic: Marketing Strategy

Marketing Strategy

977 views

By SelfGrowth ContributorJan 15, 20081 topic

Proving Attendees Need Your Seminar

You Know That Your Prospects Need Your Seminar â¦ But They Donât Seem to Agree. Discover 3 Powerful Tips for Getting Them to Recognize Their Need for Your Event nnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnYou know that your seminar delivers tremendous value and tons of useful content that could very easily transform your attendeesâ lives â¦ if only they would register for and attend your seminar. nnTo ensur

Primary topic: Marketing Strategy

Marketing Strategy

919 views

By SelfGrowth ContributorDec 11, 20071 topic

How To Reduce Seminar No Shows

Tired of Seminar Attendees Registering For Your Event â¦ and Then Not Showing Up? Hereâs Why They Skip Your Seminar â¦ and 4 Ways to Get Them to Your Event nnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnYouâve gathered your registrations, reserved a meeting room, maybe even sprung for coffee, tea and snacks â¦ only to be disappointed when less than half of your seminar attendees show up for your event. And t

Primary topic: Seminars and Workshops

Seminars and Workshops

1,325 views3/5 (1)

By SelfGrowth ContributorDec 9, 20071 topic

Fill Seminar Seats The Easy Way

Selling Seminar Seats Can Be a Time-Consuming, Frustrating, Expensive Process. Discover the Secrets for Filling Seats With Practically No Effort or Upfront CostnnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnWant to know the easiest way to promote your seminars and workshops? Simple â get other people to promote your event for you. nnWord of mouth means less work and expense for you. And donât overlook the power

Primary topic: Marketing Strategy

Marketing Strategy

1,109 views

By SelfGrowth ContributorNov 27, 20071 topic

How Long Do Your Seminar Promotions Really Need To Be?

Your Prospective Seminar Attendees Wonât Read a Long Sales Letter â¦ or Will They? Discover How Much Copy You Really Need to Fill Seminar SeatsnnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnDo you ever look at the long sales letters that many seminar marketers use to promote their events online and think â¦ âDo I REALLY have to use something THAT long?ânnThe answer is â¦ it depends.nnIf youâre marketing

Primary topic: Seminars and Workshops

Seminars and Workshops

1,066 views

By SelfGrowth ContributorNov 25, 20071 topic

Picking Seminar Mailing Lists

The Mailing List You Use Can Make or Break the Success of Your Seminar Promotions. Hereâs How to Get Started on Picking the Right List for Your Seminar Marketing EffortsnnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnIf youâre concerned about being able to pick the right list for your seminar marketing efforts, congratulations. Youâre right to be concerned â¦ because your mailing list can make or break the su

Primary topic: Seminars and Workshops

Seminars and Workshops

1,604 views

By SelfGrowth ContributorOct 30, 20071 topic

Make Seminar Prospects Register Now

Canât Stand the Stress of Waiting to See if Your Seminar Marketing Will Generate Enough Registrations to Break Even? Here Are 3 Tips for Generating Sales QuicklynnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnWant to encourage, prod and push your prospective attendees into registering for your seminar sooner vs. later? Give these 3 seminar promotion ideas a try:nn1. Deadlines. For example, offer an early bird disc

Primary topic: Seminars and Workshops

Seminars and Workshops

1,200 views

By SelfGrowth ContributorOct 28, 20071 topic

How Much To Charge For Seminar Tuition

Donât Want to Scare People Away â¦ Or Leave Money on the Table? Discover How to Properly Price Your Seminar to Maximize Attendance and ProfitsnnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnFiguring out what to charge for your seminar can be difficult for new seminar promoters. You donât want to set your seminar tuition so high that it scares people away. But at the same time, you donât want to leave money on

Primary topic: Seminars and Workshops

Seminars and Workshops

4,954 views

By SelfGrowth ContributorSep 28, 20071 topic

When to Launch Seminar Promotions

Discover the 3 Most Important Factors to Consider When Deciding the Best Time to Kick Off Your Seminar PromotionsnnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnOne of the deadliest marketing mistakes you can make when trying to successfully promote your own seminars and workshop is launching your promotional schedule too late. Many new seminar promoters wait until four to six weeks before their events to start prom

Primary topic: Marketing Strategy

Marketing Strategy

1,752 views

By SelfGrowth ContributorMay 22, 20071 topic

When to Launch Seminar Promotions

Discover the 3 Most Important Factors to Consider When Deciding the Best Time to Kick Off Your Seminar PromotionsnnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnOne of the deadliest marketing mistakes you can make when trying to successfully promote your own seminars and workshop is launching your promotional schedule too late. Many new seminar promoters wait until four to six weeks before their events to start prom

Primary topic: Seminars and Workshops

Seminars and Workshops

1,163 views

By SelfGrowth ContributorMay 8, 20071 topic

How Much to Charge for Seminar Tuition

Donât Want to Scare People Away â¦ Or Leave Money on the Table? Discover How to Properly Price Your Seminar to Maximize Attendance and ProfitsnnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnFiguring out what to charge for your seminar can be difficult for new seminar promoters. You donât want to set your seminar tuition so high that it scares people away. But at the same time, you donât want to leave money on

Primary topic: Seminars and Workshops

Seminars and Workshops

1,174 views

By SelfGrowth ContributorApr 30, 20071 topic

Make Seminar Prospects Register Now

Canât Stand the Stress of Waiting to See if Your Seminar Marketing Will Generate Enough Registrations to Break Even? Here Are 3 Tips for Generating Sales QuicklynnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnWant to encourage, prod and push your prospective attendees into registering for your seminar sooner vs. later? Give these 3 seminar promotion ideas a try:nn1. Deadlines. For example, offer an early bird disc

Primary topic: Seminars and Workshops

Seminars and Workshops

889 views

By SelfGrowth ContributorMar 16, 20071 topic

How To Reduce Seminar No Shows

Tired of Seminar Attendees Registering For Your Event â¦ and Then Not Showing Up? Hereâs Why They Skip Your Seminar â¦ and 4 Ways to Get Them to Your Event nnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnYouâve gathered your registrations, reserved a meeting room, maybe even sprung for coffee, tea and snacks â¦ only to be disappointed when less than half of your seminar attendees show up for your event. And t

Primary topic: Seminars and Workshops

Seminars and Workshops

1,163 views

By SelfGrowth ContributorFeb 21, 20071 topic

Promoting Multiple Seminars At Once

Do You Offer More Than One Seminar That Appeals to the Same Audience? Hereâs How to Tell If You Should Promote the Events Together â¦ or Keep Them SeparatednnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnWhen you offer two or three different seminars that appeal to the same audience, you might be tempted to market all of the events together. After all, itâs usually more cost effective to print and mail just one

Primary topic: Seminars and Workshops

Seminars and Workshops

1,078 views

By SelfGrowth ContributorJan 30, 20071 topic

Seminar Marketing Response Rates

Wondering How Many Seminar Registrations You Can Reasonably Expect for Your Promotional Efforts? Hereâs What to Expect â¦ and How to Increase ConversionnnBy Jenny Hamby, the Seminar Marketing Proâ¢nCertified Guerrilla Marketer and Direct-Response CopywriternnnHave you fallen for the myth that your seminar-marketing campaign is a total failure if your response rate is less than 2 percent?nnWell, guess what â¦ itâs not uncommon to have a response rate of less than 1% whe

Primary topic: Seminars and Workshops

Seminars and Workshops

1,235 views

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