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55 articles by Matt Hallaran · showing 50

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By Matt HallaranRecently published1 topic

SME Trends: Social Media and Blogs

In a survey by TouchLocal.com, they discovered that more than half of Small Medium business Enterprises (SMEs) have adopted Facebook as their main social media marketing strategy. Among other complementary strategies were Twitter, MySpace, LinkedIn, YouTube, and blogs. There’s no denying that the Internet is now becoming a hub where quality information is shared. And for SMEs, marketing strategies remain personal yet on a different platform.

Primary topic: Small Business Marketing
Small Business Marketing
843 views
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By Matt HallaranRecently published1 topic

3 Things Your Virtual Assistant is Good At

Well, there is one reason why you hired your Virtual Assistant (VA) and that was to seek his help in creating a better business. Once in awhile it is good, if not better, to be able to give them a pat on the back for their hard work. But if compliments do not come easy for you, then let us help you out. Virtual Assistants are innately good with the following:

Primary topic: Small Business Marketing
Small Business Marketing
1,258 views
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By Matt HallaranRecently published1 topic

Philippines – Your BEST Option When It Comes To Outsourcing

The Philippines is a very good source of labor resource. Several countries have resorted to outsourcing in the Philippines for their call center, telemarketing, lead generation and other business needs. Hiring Philippines-based outsourcing services can prove to be beneficial to your company. If you look at the trend lately, a large number of businesses in the US, Canada, Australia, etc… have turned to offshore opportunities … So if a lot of companies are doing it, what’s stopping you?r

Primary topic: Small Business Marketing
Small Business Marketing
1,120 views
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By Matt HallaranRecently published1 topic

5 Ways To Improve Your Work Efficiency

Working several hours straight can be exhausting. This can make you incredibly restless, or simply take away the drive that you need to work efficiently. In order to promote business growth, there are a few you things you can do as an employee as well as a boss to help enhance your team’s efficiency.

Primary topic: Small Business Marketing
Small Business Marketing
1,691 views4/5 (1)
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By Matt HallaranRecently published1 topic

Why Online Lead Generation Will Take The Stage in 2011

Based on a survey by Vocus, we can say that PR strategies are going to become a lot more competitive in 2011. This is why it is the most opportune time for business strategists to hop onto the Online Lead Generation wagon. In a nutshell, we can tell you that with the success of businesses over the web in the past year, everybody who wants to keep up will be allotting a bigger budget to online marketing. In fact, with more money provided for online strategy, efforts will most likely be focused on social media. What does this mean for Online Lead Generation?

Primary topic: Small Business Marketing
Small Business Marketing
1,035 views
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By Matt HallaranRecently published1 topic

Bust Out These Big Time Wasters

Without us realizing, we waste a lot of time at work with the little things, and this holds true for both managers and their assistants. In the outsourcing business or in a BPO (Business Process Outsourcing) company, we specialize in cold calls, but even acquiring leads in the wrong manner can be a big waste of time. What are some quick fixes to some of these biggest time wasters? Read on!

Primary topic: Small Business Marketing
Small Business Marketing
807 views
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By Matt HallaranRecently published1 topic

Executing the Lead Generation Script

Lead Generation scripts are easier written than executed. Whoever was hired to write them had a whole speech in mind that came with the perfect tone, accent, and timed role play. But learning a lead generation script as well as memorizing is never as easy as it seems. Scripts were meant to enhance the conversation and to hit a target. First of all, the pressure of meeting a goal or quota can be mind boggling as is. Lead Generation agents, therefore, like yourselves, who are asked to take a script to heart to gain your leads can adopt the following tips to enhance your cold calls.

Primary topic: Small Business Marketing
Small Business Marketing
1,149 views
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By Matt HallaranRecently published1 topic

Common Mistakes When Doing an Outbound Lead Generation Call

Outbound lead generation is a graceful conversation that requires wit and perseverance. Several tips have been written for outbound calling services, and yet still there are mistakes that have been made. Before beginning your B2b sales lead generation, might we suggest, you take a look at the following common mistakes that telemarketers make when doing lead generation cold calls.

Primary topic: Small Business Marketing
Small Business Marketing
1,286 views
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By Matt HallaranRecently published1 topic

Give Your Brand the Leverage it Needs with Online Marketing

Branding and brand recognition are two things the web has to offer anybody who is online. The hours we spend on the internet browsing through several pages, or even just our facebook pages, gives us enough time to identify a few logos, or come across a new brand. Have you ever been asked if you’ve heard of a service on the web as you suddenly recalled it’s company logo? Or advertisement? This is the advantage we can all have as marketing strategists who take advantage of the platforms our customers use to discuss and exchange information.

Primary topic: Small Business Marketing
Small Business Marketing
1,134 views
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By Matt HallaranRecently published1 topic

The Latest in Online Engagement: Google +

The internet has transformed the way we see communities and pulls us closer together than ever before. With Facebook on a steady climb, many have tried to beat its prowess, and yet none have come to par. This month’s most recent player is Google + (Google Plus); the brain child of Google’s senior vice president Vic Gundotra. ‘’We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project.’’rn- Vic Gundotra, Senior Vice President, Engineering (Google).

Primary topic: Small Business Marketing
Small Business Marketing
1,071 views4/5 (1)
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By Matt HallaranRecently published1 topic

Online Marketing: 5 Things You Can Do To Promote Your Website

Online marketing is all about your brand and the way it is recognized by your target audience. There is one main objective you want to accomplish when you market on the web, and that is to get people to talk about you. If you have not become a part of their online conversations, then this is one good place you ought to begin. Here are five things you can do to promote your website:

Primary topic: Small Business Marketing
Small Business Marketing
1,105 views
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By Matt HallaranRecently published1 topic

What Should Come First on the Task List?

Every week, I make a list of goals I need to achieve and tiny tasks that belong under them. Sounds like a drag? Well, trust me; I thought the same when it was first introduced to me. But it was the very practice of goal setting that helped me prioritize my tasks a little bit better. For Virtual Assistants in a BPO company like yourself who carry several tasks with you at a time, there’s no denying that they can get lost in the rubble and be forgotten. So here are a few tips to help you find the organization that you need and to become the best Virtual Assistant you can be:

Primary topic: Small Business Marketing
Small Business Marketing
1,169 views
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By Matt HallaranRecently published1 topic

Lead Generation: How To Write a Winning Script

Outbound Lead Generation can promise you big returns if done in the right manner. And it all depends on your script. It is never enough to have an audience with your prospective client, but to persuade and convince them to acquire your services. In other words, you need to earn the conversation you are about to engage in. Here are a few steps to consider when creating your lead generation script:

Primary topic: Small Business Marketing
Small Business Marketing
1,310 views
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By Matt HallaranRecently published1 topic

Ways to Improve Productivity When Working from Home

For most Virtual Assistants, working from home becomes so much more convenient, but productivity seems to suffer when Virtual Assistants get too comfortable in their environment. You could easily say, get out of the house and work somewhere else, but where it is convenient, there the VA will stay. Let’s not forget the first reason why Virtual Assistants are called on for help: it’s cost effective. Here are some ways you can work productively as a Virtual Assistant working from the comforts of your home.

Primary topic: Small Business Marketing
Small Business Marketing
794 views3/5 (1)
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By Matt HallaranRecently published1 topic

Outsourcing Virtual Assistance

They say that top decision makers should be thinking and planning ahead for their business. For small/medium enterprises, the decision makers are often caught in the hullabaloo of menial everyday tasks. This is no longer the trend; and most if not all decision makers are now making good use of outsource Virtual Assistants. Let us help introduce you to the idea and trend of Virtual Assistance.

Primary topic: Small Business Marketing
Small Business Marketing
1,104 views
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By Matt HallaranRecently published1 topic

How To Target Your Demographic Using Twitter and Facebook

Social media now dictates the strategy of online lead generation by changing the way we do sales across business process outsourcing firms. Make no mistake; if you want to see actual results, then you need to be where your market “hangs out”. Today’s leading social networking tools Facebook and Twitter, give us a glimpse into how we can generate organic leads through their services. Here’s how: Twitter provides real-time search results

Primary topic: Small Business Marketing
Small Business Marketing
1,507 views3.2/5 (6)
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By Matt HallaranRecently published1 topic

Social Media in 2011

We are all aware of what social media is and what it has done to change each and every one of our lives. Talking to friends and family has never been this easy and marketing strategies are well on their way to a whole new platform. Maybe one day our world will truly be tarpaulin free. But for now, let’s take a look at what we can expect from the Social Media platform in 2011:

Primary topic: Small Business Marketing
Small Business Marketing
1,047 views
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By Matt HallaranRecently published1 topic

Color Me Productive

Not too many people take this into account when designing an office, but color and the energy it emits does have a significant effect on the way we work. Your company or your BPO company colors might make a beautiful logo, but if the color combination doesn’t promote productivity, you might want to re-think your designs. So what are good colors to work with? And what do each of them mean? Know the difference between cool and warm tones

Primary topic: Small Business Marketing
Small Business Marketing
864 views
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By Matt HallaranRecently published1 topic

How Twitter and Facebook are changing Online Marketing

Facebook, the guru of social media, has changed the way we do business, followed by the micro-blogging platform Twitter that joins the market in its daily conversations. Everything from government offices to the tiny store right around the corner are tweeting their updates and featuring gimmicks on their Facebook pages and Twitter accounts. But what is so compelling about them?

Primary topic: Small Business Marketing
Small Business Marketing
1,296 views4/5 (1)
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By Matt HallaranRecently published1 topic

Facebook Marketing Tactics

The business of the web or of the BPO Company (business process outsourcing) is this: there are no concrete business models, and marketing strategies become more and more unique as brands battle it out on the internet or in the World Wide Web. Facebook, the number one social networking platform or social networking website in our lives is now being used to attract specific audiences to age appropriate brands as well as their respective countries. If you have not jumped on the bandwagon, you might want to try a few of these attractive tactics.

Primary topic: Small Business Marketing
Small Business Marketing
839 views
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By Matt HallaranRecently published1 topic

5 Signs of a Bad Employer

Whether you are fresh out of college or looking for a new job after what’s felt like a very long time, we might as well be up front and honest with you and say that not all companies or BPO company out there are idyllic. They might have recognized brand names, but is their culture inspiring? Do they contribute to personal growth? And are their communication patterns effective? Here are a few things to watch out for when trying to spot a bad employer:

Primary topic: Small Business Marketing
Small Business Marketing
2,268 views
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By Matt HallaranRecently published1 topic

How To Build A Strong Online Presence Using SEO

What is Search Engine Optimization (SEO)? Simply put, it is a technique used by websites to attract and drive traffic. SEO is the answer to getting your website noticed on the World Wide Web. With a sudden boom in business, people now rely heavily on the power of search engines like Yahoo, Google and Bing to bring attract a few leads. In fact, SEO is a great way to gain organic leads for Lead Generation specialists. If you want to build your presence on the web, consider the following tips:

Primary topic: Small Business Marketing
Small Business Marketing
1,455 views3/5 (1)
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By Matt HallaranRecently published1 topic

Get Clients Fast

Your clients are the lifeblood of your business. It is like the gas for your automobile, the hard drive for your laptop, the SIM card for your mobile phone. Face it, your clients are the most important element in your business. It brings in much needed resources to provide for you and your employees’ needs as well. It is therefore, essential that you device ways on how you can get as much clients as you can so as to keep your business and your whole means to living running.

Primary topic: Small Business Marketing
Small Business Marketing
1,191 views
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By Matt HallaranRecently published1 topic

Twitter Must-haves for Social Media Marketers

If you had to spend a day on twitter, you could go crazy. I don’t know if you’ve ever tried it, but social media marketing certainly does take a lot of your time and tweeting, though at a bare minimum, makes quite the impact on your business. So what can you do to save time and help you move further into the social media game? Five twitter applications will turn your life around instantly when you learn how to use them.

Primary topic: Small Business Marketing
Small Business Marketing
777 views
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By Matt HallaranRecently published1 topic

Go Green and Save Green

Our planet needs saving. We see it every day in the news, withi TV, radio, and print ads, and now BPO Company is trying to cut down by sending us our monthly bills through the internet. Everybody, in their own little way is doing their share of helping the planet by changing the way we live. But what about you? Have you taken the time to really think about what you can do for mother earth? If it makes you feel better, there is always going to be this awesome catch: MONEY.

Primary topic: Small Business Marketing
Small Business Marketing
1,092 views
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By Matt HallaranRecently published1 topic

Top 3 Reasons Why You Need a BPO Partner for Your Business

Business Process Outsourcing has a common misconception that it was made for the big boys. But as a matter of fact, Business Process Outsourcing works very well for Small Medium Enterprises that want to expand their services as well. At Sidekiiks, we can easily give you our top 3 reasons on why you should partner with BPO firms if you want to see success happen right before your own eyes.

Primary topic: Small Business Marketing
Small Business Marketing
1,259 views
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By Matt HallaranRecently published1 topic

Practical Lessons Learned From Call Center Services

The old adage that “Good isn’t good enough” is a good mantra to live by when it comes to doing business. In order to take your brand to the next level, you must always assume that you should always transcend your best. This is a mark of a growing and improving company focused on providing excellent and a more than satisfactory experience for their clients. With businesses taking a dive in countries all over the world, your business could do well when you live by this mantra.

Primary topic: Small Business Marketing
Small Business Marketing
1,401 views
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By Matt HallaranRecently published1 topic

How to Handle Irate Customers: Things to Do

We’ve heard a lot of horror stories from people who work in the call center industry especially from people who were placed in the customer service area. It’s true, being in a customer service field is probably one of the most challenging jobs there is. Customer service simply means providing a satisfying customer experience and making sure that all of your customer’s queries are addressed accordingly. We definitely want them to keep coming back and talk about our business to other potential customers.

Primary topic: Small Business Marketing
Small Business Marketing
1,353 views4/5 (1)
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By Matt HallaranRecently published1 topic

Top Three Mobile Apps to Track your VA’s

Let’s face it, you are a busy guy and you are constantly on the move. Managing your team, especially your Virtual Assistants in a BPO company, can be a little tedious. We looked up a few mobile applications that project managers have used, and we discovered the top three that could actually help you manage your virtual assistants from half way across the world.

Primary topic: Small Business Marketing
Small Business Marketing
1,192 views3/5 (1)
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By Matt HallaranRecently published1 topic

Little Things that Annoy your Colleagues

Working the night shift is hard enough as it is. The life in a call center in a BPO company, the clients that you constantly need to please, and the virtual boss whose products you need to cover are all part of your daily routine. But nothing ever gets as irritating as when the person next to you begins to act unpleasantly. It’s tough to tolerate people who get your goat, so make sure you don’t fall prey to being everyone’s major irritation. At the top of your head, what’s the one thing that annoys you? Here are the top five habits that irritate:

Primary topic: Small Business Marketing
Small Business Marketing
1,189 views
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By Matt HallaranRecently published1 topic

10 Best Practices in Customer Service

How have your sales been doing? Are you satisfied with your client participation? How about the other way around? Do you know if they’re happy with your service? What are you doing to keep them nearby? Do you address their conce s on time? These are a few questions you can begin to ask yourself if you want to redirect your goals and of course make improvements. Where does great customer service begin? And how? Here are a few quick fix tips to help you redefine your customer service:

Primary topic: Small Business Marketing
Small Business Marketing
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By Matt HallaranRecently published1 topic

How to Spot a Troublemaker During Your Hiring Interview

Do you ever catch yourself saying, “Had I known from the very beginning, I would not have….”? Well, for many of us, when hiring or getting new employees, we mostly want to fill the position based on the skills the person has (or claims to have). But three months into the job and we begin to notice a few quirks that are not contributing to the growth of the company (BPO Company) or of your team, instead becoming a detriment to everybody. Job hunts are in a two way street.

Primary topic: Small Business Marketing
Small Business Marketing
2,600 views
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By Matt HallaranRecently published1 topic

Find Your Niche Market Through Lead Generation

Finding your niche is the first step to doing successful marketing. Unless you know your target market, you will not be able to direct your campaigns properly. Today, lead generation adopts the power of the internet; thus making it so much easier for you to define the demographics. But how can you find your niche? And where should you begin? It all begins with a product

Primary topic: Small Business Marketing
Small Business Marketing
1,382 views
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By Matt HallaranRecently published1 topic

The Benefits of Outsourcing Your Small Business Needs

If small and medium businesses continued to believe that business process outsourcing only belonged to the big guys, then they may as well fall several light years behind. Outsourcing today is no longer a sole process given to the global trend setters. Small business owners can now live their lives on auto-pilot as they let their money work for themselves.

Primary topic: Small Business Marketing
Small Business Marketing
1,130 views
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By Matt HallaranRecently published1 topic

Tips for A Successful Outsourcing Partnership

Outsourcing solutions have the attractive promise of greater returns, faster lead generation, better customer care, and the like. But dealing with your outsourcing partner is always the first obstacle to overcome. You might be ready to form a Philippine Business Process Outsourcing partnership, but here are a few tips you can keep in mind when dealing with your outsourcing partner.

Primary topic: Small Business Marketing
Small Business Marketing
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By Matt HallaranRecently published1 topic

The Virtual Assistant: A Cost-Effective Way of Managing Your Business

Imagine life on auto-pilot. Your business processes are being accomplished, your e-mails are replied to, your clients are happy, and so are you. With the new trend of Virtual Assistants taking flight over the internet, owning a small / medium enterprise has never been as conducive to the needs of your personal lifestyle. Virtual Assistants – the new office executive secretary that comes with a webcam, internet, and the power of video conference.

Primary topic: Small Business Marketing
Small Business Marketing
1,227 views
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By Matt HallaranRecently published1 topic

5 Customer-oriented Sales Strategies for Small Businesses

When dealing with your customers, there should be one simple rule: everyone is VIP. Here are a few tips you might want to consider when dealing with your most valued customers: 1. Identify and sift through your target market. Sales is never about selling to everyone on the block. You need to target the market your product was made for and sift through the leads to gain high-quality clients. Why? Because selling to everyone is time consuming.

Primary topic: Small Business Marketing
Small Business Marketing
1,646 views
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By Matt HallaranRecently published1 topic

How to Maintain a Good Relationship with Your Customers

Customer relations is no easy task. You encounter all sorts of faces and personalities daily that it can be hard to manage your time as well as your services for them. However, despite what may seem tiring on your end, part of job comes with keeping your customer happy. Keeping a good relationship with your customers is a great way to affirm your strategy as well as test the waters for new products with your best clients. Here are a few ways you can help maintain a squeaky clean relationship with your customers:

Primary topic: Small Business Marketing
Small Business Marketing
4,557 views
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By Matt HallaranRecently published1 topic

The Importance of Web 2.0 in Online Marketing

Web 2.0 in a nutshell is what your social media is today. We have instant messaging, voice chat, social networks, blogs, and photo jou als to keep us virtually connected. And in a generation where Facebook defines our relationships, the art of advertising has made an abrupt shift to the internet. In a survey conducted in 2010, the numbers have shown us that most if not all companies have increased budget to allotting more marketing strategies via the web. What does this mean for online marketing?

Primary topic: Small Business Marketing
Small Business Marketing
1,109 views
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By Matt HallaranRecently published1 topic

5 Steps to Ensure Successful Outbound Calls

Cold calls were named appropriately because of the nature of introduction. But the call itself doesn’t have to be so cold when you take the right steps to execute it. Outbound lead generation is an art that companies have attempted to perfect. And through the many years of experience, we at Sidekiiks, have learned that outbound sales calls were best done when our agents followed these five simple steps:

Primary topic: Small Business Marketing
Small Business Marketing
3,348 views
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By Matt HallaranRecently published1 topic

Online Marketing: 10 Effective Ways to Build Your Brand

With everyone on the internet, there’s no doubt where your market exists. This is why companies have taken the time and money to build their brand through the web. There are a few tools that you can maximize to make your online presence felt to the community that you wish to target: 1. Social Media. With Facebook and Twitter dominating the web, there is no better way to build your brand than by sharing information. The magic of “share” and “retweet” have changed the strategy of publicity today. It is also a great way to get in touch with your customers.

Primary topic: Small Business Marketing
Small Business Marketing
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By Matt HallaranRecently published1 topic

Online Marketing: Talk to Your Target Market

Online Marketing strategies are many, but if you don’t know how to engage your target market, then you’re in for some trouble. Online Marketing begins with one thing: knowing your audience. If you have a product that you want to sell to yuppies, both genders, within the middle to upper income social status, then consider knowing your audience to the core. A website design is basic. If we know what we like and don’t like to see on existing websites, this will come easy. But If we want to speak to a group of individuals we need to consider the following about our audience:

Primary topic: Small Business Marketing
Small Business Marketing
1,553 views
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By Matt HallaranRecently published1 topic

Writing Your Lead Generation Script

Let us keep things simple. Babbling on and on was never the most effective way to grasp an audience. Therefore, doing successful lead generation comes with writing a successful lead generation script. Doing cold calls are all about breaking the ice and gaining the attention as well as time of the person whose decision matters. Here are a few things to consider when preparing your lead generation script:

Primary topic: Small Business Marketing
Small Business Marketing
3,361 views
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By Matt HallaranRecently published1 topic

5 Reasons To Outsource Your Online Marketing

Quick decision makers like yourself don’t need to be buried in the dirty work that needs to be done in order to launch your company forward. Top decision makers like yourself need to focus on the goal at hand, spend time balancing your budget, and creating the best products for your clients. At Sidekiiks, we encourage you to do what is best for your business, while leaving your online marketing needs to your virtual assistant.

Primary topic: Small Business Marketing
Small Business Marketing
1,262 views
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By Matt HallaranRecently published1 topic

How Telemarketing can Foster Business Profit Growth

Telemarketing is often associated to the thick-skinned individuals who rattle homes and potential customers. But telemarketing, when done right, focuses only on the high quality clients and interested parties. If you’re looking for significant growth in your company, Telemarketing is one way your profit can scale easily within a few days. Telemarketing is, in essence, an art of providing quality marketing information. Choosing the right Outsourcing Partner

Primary topic: Small Business Marketing
Small Business Marketing
1,154 views
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